Advisory Alpha, LLC

Q4 2020 13F-HR Holdings

Location
Holland, MI
Holdings as of
12/31/2020
Date filed
2/16/2021
Form type
13F-HR
Num holdings
107
Total value ($000)
$489,496
Net value change ($000)
+23,895 (5.1%)
New positions
15
Sold out positions
614
Turnover %
8.5%
Sector allocation + QoQ delta (equities-only)
Prev filing: 11/16/2020 Next filing: 5/10/2021 SEC filing

Snapshot: Change Analysis

Compared to Q3 2020
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
SCHA 7,525 29.0%
SCHM 6,408 23.2%
XLY 6,099 4655.7%
SPYM 3,901 11.5%
SPYV 3,591 7.0%
SPDW 3,336 7.5%
SPYG 2,557 4.0%
SPEM 2,473 7.5%
XLU 2,398 5328.9%
XLK 2,359 7.7%
Top Reduces (Value $000, Stocks/ETFs)
XLF -9,776 -100.0%
XLB -4,178 -100.0%
WMT -889 -100.0%
JNJ -882 -100.0%
SCHC -739 -6.0%
PG -692 -51.9%
IBM -457 -100.0%
VZ -375 -100.0%
IVV -341 -100.0%
IVW -277 -29.0%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type