Prentice Capital Management, LP

Q2 2026 13F-HR Holdings

Location
Greenwich, CT
Holdings as of
6/30/2026
Date filed
8/14/2026
Form type
13F-HR
Num holdings
17
Total value ($000)
$52,854
Net value change ($000)
+7,148 (15.6%)
New positions
0
Sold out positions
6
Turnover %
13.6%
Sector allocation + QoQ delta (equities-only)
Prev filing: 5/15/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q1 2026
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
JBLU 3,342 90.3%
ULCC 3,096 165.0%
FRMI 2,587 157.3%
PTON 2,345 75.8%
CWH 2,048 242.1%
OPEN 1,835 24.5%
NN 986 14.4%
BMBL 681 1547.7%
NWL 345 87.8%
TBCH 279 24.4%
Top Reduces (Value $000, Stocks/ETFs)
SNAP -3,569 -36.5%
CALY -2,018 -100.0%
AAL -1,501 -100.0%
GPRO -1,385 -100.0%
GRPN -1,001 -100.0%
COTY -819 -100.0%
OTLY -218 -100.0%
GRWG -47 -15.6%
HYFM -33 -71.7%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type