Prentice Capital Management, LP

Q1 2014 13F-HR Holdings

Location
Greenwich, CT
Holdings as of
3/31/2014
Date filed
5/14/2014
Form type
13F-HR
Num holdings
22
Total value ($000)
$115,059
Net value change ($000)
-7,483 (-6.1%)
New positions
4
Sold out positions
3
Turnover %
6.6%
Sector allocation + QoQ delta (equities-only)

Snapshot: Change Analysis

Compared to Q4 2013
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
CROX 3,388 78.6%
SUPERVALU INC 2,692 98.2%
AVON PRODUCTS INC 2,688 887.1%
GAIAM INC 1,617 9.5%
RUBY TUESDAY INC 1,570 88.3%
Vitamin Shoppe, Inc. 1,563 NEW
SIRI 1,188 NEW
JAKK 903 15.2%
BRAVO BRIO RESTAURANT GROUP 588 NEW
WET SEAL INC CL A 326 NEW
Top Reduces (Value $000, Stocks/ETFs)
Old COPPER Company, Inc. -5,131 -46.3%
PACIFIC SUNWEAR CALIF INC -3,883 -30.0%
KIDBQ -2,946 -64.7%
RADIOSHACK CORP -2,380 -100.0%
ASPS -1,851 -23.3%
COLDWATER CREEK INC -1,677 -96.0%
* KKR FINL HLDGS LLC COM -1,178 -5.1%
FLWS -1,114 -100.0%
RGS -1,066 -28.4%
Resource America -795 -8.8%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type