Willis Investment Counsel

Q3 2026 13F-HR Holdings

Location
Gainesville, GA
Holdings as of
9/30/2026
Date filed
10/20/2026
Form type
13F-HR
Num holdings
128
Total value ($000)
$1,969,469
Net value change ($000)
-128,593 (-6.1%)
New positions
7
Sold out positions
4
Turnover %
0.2%
Sector allocation + QoQ delta (equities-only)
Prev filing: 8/3/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q2 2026
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
MSFT 18,522 41.0%
ACN 14,088 42.6%
FTNT 9,075 25.6%
INTU 8,044 190.6%
Exxon Mobil Corp 7,742 22.9%
ADBE 6,292 29.6%
SHEL 5,881 26.0%
ZBRA 5,014 110.9%
PAYC 4,180 84.0%
MDT 4,146 12.8%
Top Reduces (Value $000, Stocks/ETFs)
CAT -33,453 -57.6%
CSCO -25,217 -24.3%
BHP -20,135 -73.0%
CLX -14,958 -68.4%
TXN -13,412 -19.0%
DE -10,076 -46.4%
JNJ -9,567 -12.2%
MCD -8,684 -38.0%
GNRC -8,648 -25.9%
VLO -8,171 -30.1%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
Filter:
Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type