Heritage Wealth Management, Inc. /CA/

Q3 2025 13F-HR Holdings

Location
San Diego, CA
Holdings as of
9/30/2025
Date filed
11/5/2025
Form type
13F-HR
Num holdings
91
Total value ($000)
$149,282
Net value change ($000)
-646 (-0.4%)
New positions
6
Sold out positions
1
Turnover %
4.4%
Sector allocation + QoQ delta (equities-only)

Snapshot: Change Analysis

Compared to Q2 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
SGOV 4,116 NEW
PLTR 1,344 33.9%
AAPL 1,169 19.3%
SCHD 865 NEW
AVUS 754 NEW
AVLV 718 5.1%
SCHG 466 4.1%
GOOGL 410 39.8%
DFAC 292 6.1%
NVDA 290 16.1%
Top Reduces (Value $000, Stocks/ETFs)
SCHR -150 -2.9%
AOD -91 -100.0%
AXON -79 -13.3%
SYK -63 -6.5%
TXN -51 -19.2%
CSCO -44 -8.4%
XOM -43 -10.2%
TLT -41 -1.5%
MELI -35 -10.6%
DFAI -35 -1.9%
Instrument mix + QoQ Δ (ex-options)
Derivatives reported exposure ($000): 2,828 (1.9% of total reported value)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
Filter:
Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type