Mayfair Advisory Group, LLC

Q1 2026 13F-HR Holdings

Location
Birmingham, AL
Holdings as of
3/31/2026
Date filed
4/21/2026
Form type
13F-HR
Num holdings
175
Total value ($000)
$286,405
Net value change ($000)
+28,930 (11.2%)
New positions
7
Sold out positions
9
Turnover %
1.3%
Sector allocation + QoQ delta (equities-only)

Snapshot: Change Analysis

Compared to Q4 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
FENI 12,254 175.8%
FMDE 5,711 67.1%
FDEM 2,795 154.8%
FESM 2,783 35.2%
VTV 2,051 10.3%
VUG 1,406 8.7%
XOM 1,005 37.3%
SCHD 921 10.2%
MGV 886 11.3%
JCPB 682 21.7%
Top Reduces (Value $000, Stocks/ETFs)
SCHG -1,033 -12.5%
JEPI -736 -7.9%
MSFT -513 -26.9%
AAPL -465 -6.0%
AGQ -401 -100.0%
COWZ -395 -21.3%
PLTR -369 -14.6%
JEPQ -341 -9.3%
HELO -316 -16.0%
BUFZ -268 -11.8%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type