Wills Financial Group LLC

Q3 2026 13F-HR Holdings

Location
Richmond, VA
Holdings as of
9/30/2026
Date filed
11/12/2026
Form type
13F-HR
Num holdings
82
Total value ($000)
$284,310
Net value change ($000)
+9,557 (3.5%)
New positions
4
Sold out positions
4
Turnover %
1.7%
Sector allocation + QoQ delta (equities-only)
Prev filing: 8/14/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q2 2026
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
MSFT 4,707 35.9%
AAPL 2,257 13.9%
MPC 1,711 48.8%
XOM 1,711 NEW
CVX 1,610 23.4%
GSST 1,136 45.5%
ICSH 1,113 44.7%
ABT 973 304.1%
NTAP 890 35.9%
PFE 885 21.3%
Top Reduces (Value $000, Stocks/ETFs)
MOG-A -1,874 -27.5%
XOM -1,435 -100.0%
PANW -1,206 -7.8%
SO -636 -15.1%
D -585 -11.6%
BMI -577 -19.2%
HONA -524 -44.7%
KMB -505 -10.1%
PEP -492 -7.3%
GOOGL -484 -4.2%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type