Sterling Investment Counsel, LLC

Q3 2026 13F-HR Holdings

Location
Buffalo, NY
Holdings as of
9/30/2026
Date filed
10/19/2026
Form type
13F-HR
Num holdings
194
Total value ($000)
$436,874
Net value change ($000)
+12,025 (2.8%)
New positions
11
Sold out positions
12
Turnover %
3.4%
Sector allocation + QoQ delta (equities-only)
Prev filing: 7/20/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q2 2026
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
MUB 6,687 NEW
MSFT 2,989 44.7%
AAPL 2,384 13.9%
NVDA 1,887 19.6%
NYF 1,667 421.0%
JEPI 1,593 5.1%
META 1,134 25.7%
GWRE 919 NEW
NOW 863 43.2%
EXXONMOBIL HOLDINGS CORP 749 NEW
Top Reduces (Value $000, Stocks/ETFs)
J P MORGAN EXCHANGE TRADED F -3,234 -25.4%
CRM -1,046 -100.0%
EMXC -949 -9.9%
QQQM -911 -2.4%
IJH -811 -5.2%
IJR -755 -7.4%
GEV -663 -18.6%
HYG -658 -59.6%
XOM -590 -100.0%
GLW -589 -39.8%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type