Fortune Financial Group, Inc.

Q2 2026 13F-HR Holdings

Location
Naples, FL
Holdings as of
6/30/2026
Date filed
7/24/2026
Form type
13F-HR
Num holdings
119
Total value ($000)
$127,707
Net value change ($000)
+16,616 (15.0%)
New positions
41
Sold out positions
6
Turnover %
16.2%
Sector allocation + QoQ delta (equities-only)
Prev filing: 4/23/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q1 2026
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
VFLEX 8,069 1103.8%
QQQ 6,977 645.4%
VOO 4,874 837.5%
SCHA 2,366 NEW
ONEQ 1,532 NEW
FLTR 1,321 NEW
SPMO 1,264 45.0%
GLD 1,152 NEW
CALF 1,080 NEW
SPHQ 1,026 27.7%
Top Reduces (Value $000, Stocks/ETFs)
USFR -8,203 -52.9%
SPLV -5,909 -41.6%
COWZ -5,186 -47.0%
SPHD -4,189 -60.5%
SWVXX -1,443 -43.6%
XMHQ -803 -39.3%
AAPL -563 -42.0%
QQQM -532 -28.9%
ACWX -525 -100.0%
MTUM -512 -16.2%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type