Prentice Capital Management, LP

Q4 2025 13F-HR Holdings

Location
Greenwich, CT
Holdings as of
12/31/2025
Date filed
2/17/2026
Form type
13F-HR
Num holdings
24
Total value ($000)
$63,469
Net value change ($000)
-2,005 (-3.1%)
New positions
5
Sold out positions
2
Turnover %
20.5%
Sector allocation + QoQ delta (equities-only)
Prev filing: 11/14/2025 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q3 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
OPEN 3,224 NEW
NN 2,119 33.5%
SBUX 2,105 NEW
RH 1,164 NEW
NWL 798 NEW
CWH 781 NEW
COTY 662 24.2%
GRPN 501 6.1%
GPRO 265 11.0%
ULCC 157 6.7%
Top Reduces (Value $000, Stocks/ETFs)
JBLU -4,443 -39.7%
PTON -3,447 -50.1%
COMP -2,787 -100.0%
LYFT -1,763 -100.0%
BMBL -1,744 -48.9%
CALY -791 -25.7%
SNAP -274 -3.0%
TBCH -211 -11.8%
OTLY -124 -35.1%
HYFM -90 -56.6%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type