First Heartland Consultants, Inc.

Q1 2014 13F-HR Holdings

Location
Lake St. Louis, MO
Holdings as of
3/31/2014
Date filed
4/30/2014
Form type
13F-HR
Num holdings
244
Total value ($000)
$203,130
Net value change ($000)
+25,459 (14.3%)
New positions
55
Sold out positions
13
Turnover %
16.5%
Sector allocation + QoQ delta (equities-only)
Prev filing: 2/14/2014 Next filing: 7/16/2014 SEC filing

Snapshot: Change Analysis

Compared to Q4 2013
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
IJS 2,894 NEW
IVW 2,800 NEW
IJT 2,724 NEW
IYM 2,307 118.4%
VEREIT INC COM 1,353 72.3%
INVSC QQQ TRUST SRS 1 ETF 1,227 16.8%
IWR 1,132 NEW
ONEQ 1,120 NEW
IWO 1,069 NEW
VTI 917 NEW
Top Reduces (Value $000, Stocks/ETFs)
EFA -3,915 -59.2%
IWV -2,370 -55.1%
MDY -1,988 -77.1%
IWN -1,145 -73.4%
IDU -1,125 -100.0%
OEF -673 -70.5%
COLE REAL ESTATE INVTS INC COM -484 -100.0%
PTEN -472 -100.0%
TBF -426 -100.0%
EEM -406 -58.2%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type