First Heartland Consultants, Inc.

Q2 2014 13F-HR Holdings

Location
Lake St. Louis, MO
Holdings as of
6/30/2014
Date filed
7/16/2014
Form type
13F-HR
Num holdings
251
Total value ($000)
$221,303
Net value change ($000)
+18,173 (8.9%)
New positions
22
Sold out positions
15
Turnover %
7.0%
Sector allocation + QoQ delta (equities-only)

Snapshot: Change Analysis

Compared to Q1 2014
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
SPY 4,949 129.5%
IJJ 4,646 NEW
IYR 3,318 440.6%
IVE 3,132 576.8%
MDY 2,925 495.8%
AAPL 1,579 38.3%
SBUX 992 NEW
TIP 625 38.3%
IYM 515 12.1%
IVV 500 NEW
Top Reduces (Value $000, Stocks/ETFs)
IWM -6,469 -73.4%
INVSC QQQ TRUST SRS 1 ETF -3,214 -37.7%
IVW -2,263 -80.8%
IJT -2,241 -82.3%
ONEQ -1,120 -100.0%
EFA -783 -29.1%
JONES GROUP INC -471 -100.0%
VEREIT INC COM -460 -14.3%
ISCB -416 -100.0%
ARKANSAS BEST CORP DEL COM -396 -100.0%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type