First Heartland Consultants, Inc.

Q3 2025 13F-HR Holdings

Location
Lake St. Louis, MO
Holdings as of
9/30/2025
Date filed
11/10/2025
Form type
13F-HR
Num holdings
523
Total value ($000)
$1,239,598
Net value change ($000)
+115,285 (10.3%)
New positions
46
Sold out positions
26
Turnover %
4.7%
Sector allocation + QoQ delta (equities-only)
Prev filing: 8/15/2025 Next filing: 1/9/2026 SEC filing

Snapshot: Change Analysis

Compared to Q2 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
FBND 11,731 NEW
QQQ 11,266 36.2%
FTCB 10,843 976.0%
SPY 9,311 36.2%
IWM 8,222 1264.9%
GRNY 6,833 167.1%
EFA 6,584 193.8%
EEM 6,495 583.0%
IVES 5,995 1684.0%
FXI 5,649 NEW
Top Reduces (Value $000, Stocks/ETFs)
FRDM -12,935 -88.4%
UCON -8,550 -33.0%
LMBS -5,361 -95.5%
SNOV -5,012 -100.0%
SHY -4,505 -72.5%
IVW -3,836 -13.5%
QDEC -3,302 -45.7%
VIG -3,239 -38.9%
XDEC -3,112 -77.1%
RSDE -2,794 -100.0%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type