First Heartland Consultants, Inc.

Q4 2025 13F-HR Holdings

Location
Lake St. Louis, MO
Holdings as of
12/31/2025
Date filed
1/9/2026
Form type
13F-HR
Num holdings
533
Total value ($000)
$1,319,373
Net value change ($000)
+79,775 (6.4%)
New positions
48
Sold out positions
38
Turnover %
3.6%
Sector allocation + QoQ delta (equities-only)
Prev filing: 11/10/2025 Next filing: 4/8/2026 SEC filing

Snapshot: Change Analysis

Compared to Q3 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
FRDM 16,566 976.2%
SPDW 7,513 30.6%
JMOM 4,182 NEW
GRNY 3,856 35.3%
IVES 3,839 60.4%
FTCB 3,558 29.8%
SPYV 3,240 16.1%
QQQ 3,056 7.2%
PYLD 2,600 13.0%
CGNG 2,353 NEW
Top Reduces (Value $000, Stocks/ETFs)
FXI -5,649 -100.0%
OSCV -4,619 -18.7%
SHV -2,534 -100.0%
EFA -2,250 -22.5%
BUFR -2,100 -35.2%
TLH -2,087 -57.4%
PJUN -2,013 -100.0%
VXUS -1,247 -16.3%
BUFQ -1,243 -100.0%
QUAL -1,225 -40.4%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type