Willis Investment Counsel

Q4 2025 13F-HR Holdings

Location
Gainesville, GA
Holdings as of
12/31/2025
Date filed
1/22/2026
Form type
13F-HR
Num holdings
130
Total value ($000)
$1,935,195
Net value change ($000)
+106,755 (5.8%)
New positions
4
Sold out positions
1
Turnover %
0.9%
Sector allocation + QoQ delta (equities-only)
Prev filing: 11/5/2025 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q3 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
WM 15,165 NEW
ABT 10,649 74.3%
JNJ 8,843 13.2%
CAT 8,678 23.4%
ADBE 8,238 137.0%
CSCO 8,115 14.5%
LLY 7,404 49.1%
MRK 6,683 25.4%
ACN 5,505 11.8%
CB 5,414 12.7%
Top Reduces (Value $000, Stocks/ETFs)
CLX -8,025 -28.0%
HD -5,842 -13.7%
KMB -4,635 -18.9%
ETN -4,296 -14.9%
LMT -4,221 -8.5%
PAYX -4,061 -10.0%
T -3,453 -12.0%
ADP -3,107 -12.4%
TSCO -2,785 -7.6%
MSFT -2,718 -4.7%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type