Willis Investment Counsel

Q1 2026 13F-HR Holdings

Location
Gainesville, GA
Holdings as of
3/31/2026
Date filed
5/5/2026
Form type
13F-HR
Num holdings
123
Total value ($000)
$1,831,288
Net value change ($000)
-103,907 (-5.4%)
New positions
5
Sold out positions
12
Turnover %
8.3%
Sector allocation + QoQ delta (equities-only)
Prev filing: 1/22/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q4 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
XOM 11,376 41.2%
COP 9,946 41.4%
LMT 9,555 21.0%
GNRC 8,885 45.5%
VLO 8,817 51.8%
ADP 8,130 36.9%
KEYS 6,491 39.6%
SPGI 5,846 NEW
VZ 5,706 25.5%
TXN 5,637 12.2%
Top Reduces (Value $000, Stocks/ETFs)
WMT -34,039 -100.0%
KMB -19,877 -100.0%
GPC -17,094 -100.0%
TROW -15,828 -100.0%
ACN -13,362 -25.7%
MSFT -12,693 -23.2%
UPS -12,114 -58.1%
RGA -11,461 -100.0%
KVUE -11,309 -100.0%
INTC -11,232 -100.0%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type