HOWE & RUSLING INC

Q4 2025 13F-HR Holdings

Location
Rochester, NY
Holdings as of
12/31/2025
Date filed
2/17/2026
Form type
13F-HR
Num holdings
478
Total value ($000)
$1,511,765
Net value change ($000)
+53,200 (3.6%)
New positions
60
Sold out positions
31
Turnover %
1.9%
Sector allocation + QoQ delta (equities-only)
Prev filing: 11/5/2025 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q3 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
VYM 8,095 61.9%
AAPL 5,573 13.9%
GOOGL 5,201 29.8%
SPGI 4,313 393.9%
HON 3,708 18.9%
SPY 3,665 53.6%
ICE 3,304 17.9%
QCOM 3,282 54.3%
IVV 3,069 5.8%
V 3,055 29.3%
Top Reduces (Value $000, Stocks/ETFs)
RRX -9,696 -96.8%
AZN -9,022 -100.0%
FISV -5,572 -100.0%
DOX -5,110 -96.2%
MDLZ -4,647 -36.5%
META -3,013 -10.1%
MSFT -2,265 -5.3%
ZS -2,235 -32.1%
BRBR -2,010 -100.0%
DTE -1,277 -11.3%
Instrument mix + QoQ Δ (ex-options)
Derivatives reported exposure ($000): 54 (0.0% of total reported value)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type