HOWE & RUSLING INC

Q1 2026 13F-HR Holdings

Location
Rochester, NY
Holdings as of
3/31/2026
Date filed
4/28/2026
Form type
13F-HR
Num holdings
477
Total value ($000)
$1,532,406
Net value change ($000)
+20,641 (1.4%)
New positions
42
Sold out positions
42
Turnover %
1.8%
Sector allocation + QoQ delta (equities-only)
Prev filing: 2/17/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q4 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
XOM 11,878 42.5%
AZN 10,488 NEW
VCIT 6,999 15.7%
HON 4,302 18.4%
CASY 3,967 34.9%
NEE 3,674 17.4%
RRC 3,142 33.1%
MDLZ 3,116 38.6%
CAT 2,829 24.1%
VIK 2,702 NEW
Top Reduces (Value $000, Stocks/ETFs)
AVGO -8,700 -14.8%
MSFT -6,870 -17.1%
INTU -6,283 -33.3%
VYM -5,737 -27.1%
PINS -5,515 -100.0%
JPM -5,399 -9.0%
BKNG -4,321 -67.5%
SPY -3,345 -31.9%
IVV -3,285 -5.9%
AAPL -3,277 -7.2%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type