Advisory Alpha, LLC

Q3 2026 13F-HR Holdings

Location
Holland, MI
Holdings as of
9/30/2026
Date filed
11/13/2026
Form type
13F-HR
Num holdings
577
Total value ($000)
$4,169,202
Net value change ($000)
+92,460 (2.3%)
New positions
57
Sold out positions
50
Turnover %
1.9%
Sector allocation + QoQ delta (equities-only)
Prev filing: 8/11/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q2 2026
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
XLF 24,292 23.2%
SPYG 18,718 5.4%
MSFT 16,557 77.4%
XLC 14,958 42.7%
XLK 12,509 5.2%
GOOGL 12,403 87.0%
SPYV 11,016 3.7%
DFA INVT DIMENSIONS GROUP IN 9,232 NEW
AAPL 7,778 18.2%
XLU 6,863 47.3%
Top Reduces (Value $000, Stocks/ETFs)
SCHM -37,278 -14.5%
XLI -16,745 -29.1%
SCHA -12,111 -8.8%
DFSV -9,235 -100.0%
XLV -8,029 -13.3%
TSLA -7,263 -54.9%
XOM -5,253 -100.0%
GOOG -4,681 -35.7%
ICVT -3,920 -8.0%
CAT -3,388 -44.6%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type