Mayfair Advisory Group, LLC

Q2 2026 13F-HR Holdings

Location
Birmingham, AL
Holdings as of
6/30/2026
Date filed
8/11/2026
Form type
13F-HR
Num holdings
185
Total value ($000)
$331,726
Net value change ($000)
+45,321 (15.8%)
New positions
20
Sold out positions
10
Turnover %
2.3%
Sector allocation + QoQ delta (equities-only)
Prev filing: 4/21/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q1 2026
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
VTV 3,692 16.8%
FENI 3,412 17.7%
FMDE 3,247 22.8%
VUG 3,235 18.4%
FESM 3,225 30.2%
AAPL 2,413 33.0%
MGV 1,968 22.5%
SCHG 1,197 16.6%
SCHD 1,158 11.7%
FDEM 1,135 24.7%
Top Reduces (Value $000, Stocks/ETFs)
JEPI -1,556 -18.2%
HON -487 -100.0%
PLTR -420 -19.5%
COWZ -400 -27.3%
BIL -367 -100.0%
XOM -294 -7.9%
JPST -274 -7.8%
NFLX -240 -100.0%
CRM -228 -100.0%
AIG -220 -100.0%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type