Mayfair Advisory Group, LLC

Q3 2026 13F-HR Holdings

Location
Birmingham, AL
Holdings as of
9/30/2026
Date filed
10/19/2026
Form type
13F-HR
Num holdings
186
Total value ($000)
$344,712
Net value change ($000)
+12,986 (3.9%)
New positions
11
Sold out positions
10
Turnover %
4.2%
Sector allocation + QoQ delta (equities-only)
Prev filing: 8/11/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q2 2026
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
EXXONMOBIL HOLDINGS CORP 3,526 NEW
VUG 2,510 12.1%
SCHG 1,772 21.1%
IDEQ 1,186 NEW
FENI 1,049 4.6%
JPST 903 27.9%
PLTR 895 51.6%
MGK 862 15.6%
FMDE 817 4.7%
VTV 726 2.8%
Top Reduces (Value $000, Stocks/ETFs)
XOM -3,408 -100.0%
DFAS -2,563 -100.0%
VGSH -410 -100.0%
FBND -400 -4.3%
SO -319 -15.8%
AVUV -306 -5.8%
SCHD -282 -2.5%
HONEYWELL AEROSPACE INC -229 -100.0%
JEPI -225 -3.2%
UNP -220 -100.0%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type