Prentice Wealth Management LLC

Q3 2025 13F-HR Holdings

Location
Rochester, NY
Holdings as of
9/30/2025
Date filed
10/9/2025
Form type
13F-HR
Num holdings
112
Total value ($000)
$405,613
Net value change ($000)
+25,012 (6.6%)
New positions
7
Sold out positions
4
Turnover %
0.8%
Sector allocation + QoQ delta (equities-only)
Prev filing: 7/31/2025 Next filing: 1/30/2026 SEC filing

Snapshot: Change Analysis

Compared to Q2 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
VTI 4,922 7.9%
AGG 4,115 8.3%
VT 2,726 8.0%
SCHP 1,816 7.3%
CGHM 1,530 372.3%
FDVV 1,122 9.1%
AAPL 1,034 25.4%
VYMI 1,019 8.3%
EQWL 948 6.4%
EVYM 870 115.5%
Top Reduces (Value $000, Stocks/ETFs)
USSG -1,119 -21.7%
JMUB -614 -13.4%
TOST -471 -100.0%
HYMB -348 -6.1%
PFE -278 -100.0%
TXN -272 -55.1%
ADBE -251 -49.8%
SHYM -251 -3.5%
AMP -231 -14.0%
DHR -225 -47.8%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type