Prentice Wealth Management LLC

Q4 2025 13F-HR Holdings

Location
Rochester, NY
Holdings as of
12/31/2025
Date filed
1/30/2026
Form type
13F-HR
Num holdings
114
Total value ($000)
$437,636
Net value change ($000)
+32,023 (7.9%)
New positions
4
Sold out positions
3
Turnover %
1.4%
Sector allocation + QoQ delta (equities-only)
Prev filing: 10/9/2025 Next filing: 4/17/2026 SEC filing

Snapshot: Change Analysis

Compared to Q3 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
AGG 6,988 13.1%
VTI 2,976 4.4%
SCHP 2,947 11.1%
VT 2,827 7.7%
CGHM 2,428 125.1%
JPST 1,909 407.0%
VYMI 1,856 13.9%
IEF 1,551 NEW
XLU 1,541 NEW
EQWL 1,461 9.2%
Top Reduces (Value $000, Stocks/ETFs)
HYMB -2,157 -40.0%
SHYM -1,963 -28.8%
JNK -1,458 -100.0%
ORCL -441 -30.1%
MSFT -290 -5.9%
JMUB -280 -7.1%
MDLZ -259 -100.0%
TMO -226 -100.0%
NFLX -139 -19.9%
ZS -88 -23.0%
Instrument mix + QoQ Δ (ex-options)
Derivatives reported exposure ($000): 14 (0.0% of total reported value)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type