Prentice Wealth Management LLC

Q2 2026 13F-HR Holdings

Location
Rochester, NY
Holdings as of
6/30/2026
Date filed
7/15/2026
Form type
13F-HR
Num holdings
126
Total value ($000)
$484,436
Net value change ($000)
+41,262 (9.3%)
New positions
8
Sold out positions
1
Turnover %
0.6%
Sector allocation + QoQ delta (equities-only)
Prev filing: 4/17/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q1 2026
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
VTI 6,899 17.5%
VT 5,279 13.5%
AGG 2,824 4.4%
EQWL 2,392 14.9%
FLHY 1,762 7.2%
CGHM 1,667 31.7%
FDVV 1,629 12.5%
XLRE 1,620 10.4%
FLMI 1,148 16.0%
SCHP 1,032 3.8%
Top Reduces (Value $000, Stocks/ETFs)
JMHI -1,039 -19.2%
HON -516 -100.0%
XOM -511 -21.2%
HYMB -417 -13.4%
JMUB -379 -14.6%
CVX -192 -20.6%
T -164 -29.0%
ACN -161 -38.0%
NFLX -157 -26.2%
DVYE -156 -1.8%
Instrument mix + QoQ Δ (ex-options)
Derivatives reported exposure ($000): 131 (0.0% of total reported value)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type