Prentice Wealth Management LLC

Q1 2026 13F-HR Holdings

Location
Rochester, NY
Holdings as of
3/31/2026
Date filed
4/17/2026
Form type
13F-HR
Num holdings
117
Total value ($000)
$443,174
Net value change ($000)
+5,538 (1.3%)
New positions
4
Sold out positions
2
Turnover %
6.6%
Sector allocation + QoQ delta (equities-only)
Prev filing: 1/30/2026 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q4 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
DBMF 13,136 NEW
XLRE 12,747 455.3%
FLHY 10,097 70.6%
DVYE 8,799 NEW
FTMH 5,589 NEW
AGG 4,248 7.0%
CGHM 883 20.2%
FLMI 700 10.8%
XOM 589 32.4%
CVX 237 34.0%
Top Reduces (Value $000, Stocks/ETFs)
VTI -31,028 -44.0%
SCHP -2,179 -7.4%
JPST -2,109 -88.7%
VYMI -2,072 -13.6%
FDVV -1,686 -11.4%
EQWL -1,245 -7.2%
MSFT -1,123 -24.5%
JMUB -1,099 -29.8%
JMHI -951 -15.0%
JEPI -688 -4.8%
Instrument mix + QoQ Δ (ex-options)
Derivatives reported exposure ($000): 33 (0.0% of total reported value)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type