Wills Financial Group LLC

Q3 2025 13F-HR Holdings

Location
Richmond, VA
Holdings as of
9/30/2025
Date filed
11/14/2025
Form type
13F-HR
Num holdings
67
Total value ($000)
$243,835
Net value change ($000)
+13,437 (5.8%)
New positions
2
Sold out positions
4
Turnover %
3.7%
Sector allocation + QoQ delta (equities-only)
Prev filing: 8/13/2025 Next filing: 2/11/2026 SEC filing

Snapshot: Change Analysis

Compared to Q2 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
JPST 7,449 2257.3%
GOOGL 2,716 36.5%
AAPL 2,701 22.9%
IAU 2,575 35.9%
AVGO 1,094 18.4%
LMT 656 6.6%
MSFT 574 2.8%
LLY 533 NEW
BRK-B 476 2.1%
MOG-A 465 15.4%
Top Reduces (Value $000, Stocks/ETFs)
ACN -4,124 -100.0%
ZTS -3,129 -100.0%
KVUE -1,392 -22.8%
BRK-B -729 -100.0%
PG -353 -4.4%
SPGI -352 -7.8%
GEHC -213 -4.6%
COST -205 -100.0%
V -178 -4.6%
AMZN -162 -1.9%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type