Wills Financial Group LLC

Q4 2025 13F-HR Holdings

Location
Richmond, VA
Holdings as of
12/31/2025
Date filed
2/11/2026
Form type
13F-HR
Num holdings
73
Total value ($000)
$261,683
Net value change ($000)
+17,848 (7.3%)
New positions
9
Sold out positions
3
Turnover %
9.8%
Sector allocation + QoQ delta (equities-only)
Prev filing: 11/14/2025 Next filing: — SEC filing

Snapshot: Change Analysis

Compared to Q3 2025
Methodology: sector metrics are equities-only; instrument mix chart is ex-options; options exposure is shown separately. Why this matters.
Top Adds (Value $000, Stocks/ETFs)
KMB 4,860 NEW
AMLP 3,402 NEW
JMST 3,069 NEW
GOOGL 2,625 25.8%
PFE 2,442 884.8%
AUB 2,282 NEW
IAU 2,189 22.4%
BRC 2,120 NEW
NTAP 1,357 NEW
HON 1,007 231.0%
Top Reduces (Value $000, Stocks/ETFs)
KVUE -4,708 -100.0%
MSFT -3,803 -18.2%
COP -2,651 -100.0%
MRK -953 -34.8%
PANW -700 -7.3%
CF -647 -17.1%
V -411 -11.0%
PG -395 -5.1%
WTRG -328 -5.2%
LMT -308 -2.9%
Instrument mix + QoQ Δ (ex-options)
How this table is calculated: SEC VALUE ($000) is used as reported. For derivatives (PUT/CALL/WARRANT/RIGHT), SEC value represents reported underlying exposure, not premium cash paid/received. Column % is bucket-based: non-options share is calculated inside non-option total, options share is calculated inside options total. Details.
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Instrument:
Issuer Name Ticker Sector Industry Class History Value ($000) % Shares Shares Δ Shares Δ% Value Δ ($000) Value Δ% Principal Option Type