Purple Innovation, Inc. - PRPL
Detailed investor-level table based on 13F positions.
Early Q1 2026 data: only 3 institutional holders reported so far. The full shareholder list will grow as more funds file with the SEC.
Methodology:
Market value and % of portfolio use SEC reported VALUE ($000).
For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received.
Details.
Rows: 0
| Investor | History | Status | Shares held | Market value ($000) | % of portfolio | Previous % | Rank | Change in shares | % change in shares | Source | Date reported |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | History | No change | 46,855,291 | 32,353 | 2.65% | 4.27% | 1 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| WASATCH ADVISORS LP | History | New | 5,116,685 | 3,533 | 0.02% | — | 2 | +5,116,685 | New | Q4 2025 | Feb 12, 2026 |
| VANGUARD GROUP INC | History | No change | 2,593,450 | 1,792 | 0.0% | 0.0% | 3 | 0 | 0.0% | Q4 2025 | Jan 29, 2026 |
| BlackRock, Inc. | History | Reduced | 1,050,202 | 725 | 0.0% | 0.0% | 4 | -14,143 | -1.33% | Q4 2025 | Feb 12, 2026 |
| MILLENNIUM MANAGEMENT LLC | History | Reduced | 937,697 | 647 | 0.0% | 0.0% | 5 | -81,000 | -7.95% | Q4 2025 | Feb 17, 2026 |
| JACOBS LEVY EQUITY MANAGEMENT, INC | History | New | 793,705 | 548 | 0.0% | — | 6 | +793,705 | New | Q4 2025 | Feb 13, 2026 |
| RENAISSANCE TECHNOLOGIES LLC | History | Reduced | 768,495 | 530 | 0.0% | 0.0% | 7 | -25,548 | -3.22% | Q4 2025 | Feb 12, 2026 |
| Dynamic Advisor Solutions LLC | History | No change | 752,200 | 519 | 0.02% | 0.02% | 8 | 0 | 0.0% | Q4 2025 | Jan 09, 2026 |
| Invenomic Capital Management LP | History | Reduced | 625,646 | 432 | 0.02% | 0.03% | 9 | -14,218 | -2.22% | Q4 2025 | Feb 17, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | History | Added to | 625,147 | 431 | 0.0% | 0.0% | 10 | +4,253 | 0.68% | Q4 2025 | Feb 09, 2026 |
| JPMORGAN CHASE & CO | History | Added to | 583,728 | 403 | 0.0% | 0.0% | 11 | +204,638 | 53.98% | Q4 2025 | Feb 11, 2026 |
| Anson Funds Management LP | History | No change | 300,000 | 207 | 0.02% | 0.03% | 12 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | History | Reduced | 283,920 | 196 | 0.0% | 0.0% | 13 | -380 | -0.13% | Q4 2025 | Feb 13, 2026 |
| Crumly & Associates Inc. | History | Added to | 275,613 | 190 | 0.04% | 0.05% | 14 | +21,000 | 8.25% | Q4 2025 | Jan 14, 2026 |
| Stratos Wealth Partners, LTD. | History | No change | 273,161 | 188 | 0.0% | 0.0% | 15 | 0 | 0.0% | Q4 2025 | Jan 20, 2026 |
| STATE STREET CORP | History | Added to | 259,838 | 179 | 0.0% | 0.0% | 16 | +21,100 | 8.84% | Q4 2025 | Feb 13, 2026 |
| TUDOR INVESTMENT CORP ET AL | History | No change | 150,649 | 104 | 0.0% | 0.65% | 17 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| JANE STREET GROUP, LLC | History | Added to | 150,197 | 103 | 0.0% | 0.0% | 18 | +19,156 | 14.62% | Q4 2025 | Feb 12, 2026 |
| Divisadero Street Capital Management, LP | History | No change | 138,605 | 95 | 0.0% | 0.01% | 19 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| CITADEL ADVISORS LLC | History | Added to | 132,842 | 91 | 0.0% | 0.0% | 20 | +33,152 | 33.26% | Q4 2025 | Feb 17, 2026 |
| Shay Capital LLC | History | No change | 124,122 | 85 | 0.01% | 0.01% | 21 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| GOLDMAN SACHS GROUP INC | History | Reduced | 121,915 | 84 | 0.0% | 0.0% | 23 | -131,381 | -51.87% | Q4 2025 | Mar 25, 2026 |
| MML INVESTORS SERVICES, LLC | History | New | 121,954 | 84 | 0.0% | — | 22 | +121,954 | New | Q4 2025 | Feb 13, 2026 |
| XTX Topco Ltd | History | Added to | 115,357 | 79 | 0.0% | 0.0% | 24 | +84,735 | 276.71% | Q4 2025 | Feb 17, 2026 |
| Midwest Financial Group LLC | History | No change | 115,000 | 79 | 0.03% | 0.05% | 25 | 0 | 0.0% | Q4 2025 | Jan 20, 2026 |
| ACADIAN ASSET MANAGEMENT LLC | History | Added to | 107,820 | 73 | 0.0% | 0.0% | 26 | +12,610 | 13.24% | Q4 2025 | Feb 10, 2026 |
| Corient Private Wealth LLC | History | No change | 103,500 | 71 | 0.0% | 0.0% | 27 | 0 | 0.0% | Q4 2025 | Mar 09, 2026 |
| FIFTH LANE CAPITAL, LP | History | Reduced | 100,000 | 69 | 0.05% | 0.12% | 28 | -24,485 | -19.67% | Q4 2025 | Feb 13, 2026 |
| B.O.S.S. Retirement Advisors, LLC | History | No change | 100,000 | 69 | 0.02% | 0.02% | 29 | 0 | 0.0% | Q4 2025 | Feb 02, 2026 |
| NORTHERN TRUST CORP | History | Reduced | 97,227 | 67 | 0.0% | 0.0% | 30 | -304 | -0.31% | Q4 2025 | Feb 17, 2026 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | History | No change | 75,000 | 51 | 0.0% | 0.0% | 31 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| TWO SIGMA ADVISERS, LP | History | Reduced | 72,300 | 49 | 0.0% | 0.0% | 32 | -172,600 | -70.48% | Q4 2025 | Feb 17, 2026 |
| LPL Financial LLC | History | Added to | 53,496 | 36 | 0.0% | 0.0% | 33 | +1,200 | 2.29% | Q4 2025 | Feb 11, 2026 |
| MAI Capital Management | History | No change | 50,000 | 34 | 0.0% | 0.0% | 34 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| Legacy Wealth Managment, LLC/ID | History | No change | 43,620 | 30 | 0.01% | 0.02% | 35 | 0 | 0.0% | Q4 2025 | Feb 03, 2026 |
| TWO SIGMA INVESTMENTS, LP | History | Reduced | 33,112 | 22 | 0.0% | 0.0% | 36 | -27,549 | -45.41% | Q4 2025 | Feb 17, 2026 |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC | History | No change | 30,480 | 21 | 0.0% | 0.0% | 37 | 0 | 0.0% | Q4 2025 | Feb 12, 2026 |
| SHARPEPOINT LLC | History | New | 28,835 | 19 | 0.01% | — | 38 | +28,835 | New | Q4 2025 | Feb 11, 2026 |
| Qube Research & Technologies Ltd | History | Reduced | 26,356 | 18 | 0.0% | 0.0% | 40 | -4,131 | -13.55% | Q4 2025 | Feb 17, 2026 |
| Caprock Group, LLC | History | No change | 27,420 | 18 | 0.0% | 0.0% | 39 | 0 | 0.0% | Q4 2025 | Jan 28, 2026 |
| DAVENPORT & Co LLC | History | No change | 25,000 | 17 | 0.0% | 0.0% | 41 | 0 | 0.0% | Q4 2025 | Jan 12, 2026 |
| TWO SIGMA SECURITIES, LLC | History | New | 23,792 | 16 | 0.0% | — | 42 | +23,792 | New | Q4 2025 | Feb 17, 2026 |
| Point72 Asset Management, L.P. | History | New | 21,417 | 14 | 0.0% | — | 44 | +21,417 | New | Q4 2025 | Feb 17, 2026 |
| UBS Group AG | History | Reduced | 20,323 | 14 | 0.0% | 0.0% | 45 | -7,746 | -27.6% | Q4 2025 | Jan 29, 2026 |
| Cambridge Investment Research Advisors, Inc. | History | No change | 19,826 | 14 | 0.0% | 0.0% | 43 | 0 | 0.0% | Q4 2025 | Feb 05, 2026 |
| GROUP ONE TRADING LLC | History | New | 16,329 | 11 | 0.0% | — | 46 | +16,329 | New | Q4 2025 | Feb 12, 2026 |
| Virtu Financial LLC | History | Reduced | 13,579 | 9 | 0.0% | 0.0% | 47 | -43,549 | -76.23% | Q4 2025 | Feb 23, 2026 |
| Cottage Street Advisors LLC | History | No change | 14,300 | 9 | 0.0% | 0.01% | 48 | 0 | 0.0% | Q4 2025 | Jan 26, 2026 |
| SIMPLEX TRADING, LLC | History | Reduced | 12,089 | 8 | 0.0% | 0.0% | 49 | -15,769 | -56.6% | Q4 2025 | Feb 11, 2026 |
| Clear Harbor Asset Management, LLC | History | New | 10,600 | 7 | 0.0% | — | 50 | +10,600 | New | Q4 2025 | Feb 10, 2026 |
| OSAIC HOLDINGS, INC. | History | Reduced | 11,395 | 7 | 0.0% | 0.0% | 51 | -875 | -7.13% | Q4 2025 | Feb 17, 2026 |
| Crewe Advisors LLC | History | No change | 8,849 | 6 | 0.0% | 0.0% | 52 | 0 | 0.0% | Q4 2025 | Jan 16, 2026 |
| Kesler, Norman & Wride, LLC | History | No change | 10,027 | 6 | 0.0% | 0.0% | 53 | 0 | 0.0% | Q4 2025 | Feb 10, 2026 |
| Sterling Investment Counsel, LLC | History | No change | 10,000 | 6 | 0.0% | 0.0% | 54 | 0 | 0.0% | Q4 2025 | Jan 27, 2026 |
| Seros Financial, LLC | History | No change | 10,000 | 6 | 0.0% | 0.01% | 55 | 0 | 0.0% | Q4 2025 | Feb 06, 2026 |
| Tower Research Capital LLC (TRC) | History | Added to | 6,494 | 4 | 0.0% | 0.0% | 56 | +3,759 | 137.44% | Q4 2025 | Feb 17, 2026 |
| FMR LLC | History | Reduced | 5,229 | 3 | 0.0% | 0.0% | 57 | -1,532,019 | -99.66% | Q4 2025 | Feb 17, 2026 |
| Rockefeller Capital Management L.P. | History | Added to | 5,030 | 3 | 0.0% | — | 58 | +5,000 | 16666.67% | Q4 2025 | Mar 16, 2026 |
| Global Retirement Partners, LLC | History | Reduced | 2,903 | 2 | 0.0% | 0.0% | 59 | -2,200 | -43.11% | Q4 2025 | Feb 06, 2026 |
| MORGAN STANLEY | History | Reduced | 1,471 | 1 | 0.0% | 0.0% | 61 | -32,016 | -95.61% | Q4 2025 | Feb 13, 2026 |
| SageView Advisory Group, LLC | History | New | 2,750 | 1 | 0.0% | — | 63 | +2,750 | New | Q4 2025 | Feb 17, 2026 |
| Optiver Holding B.V. | History | Added to | 1,593 | 1 | 0.0% | — | 62 | +1,551 | 3692.86% | Q4 2025 | Feb 17, 2026 |
| JONES FINANCIAL COMPANIES LLLP | History | No change | 2,000 | 1 | 0.0% | 0.0% | 60 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| No Street GP LP | History | Closed out | 0 | 0 | — | 0.05% | — | -857,768 | -100.0% | Q3 2025 | Nov 14, 2025 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | History | Closed out | 0 | 0 | — | 0.0% | — | -490,292 | -100.0% | Q3 2025 | Nov 14, 2025 |
| Squarepoint Ops LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -143,975 | -100.0% | Q3 2025 | Nov 14, 2025 |
| Invesco Ltd. | History | Closed out | 0 | 0 | — | 0.0% | — | -55,709 | -100.0% | Q3 2025 | Nov 13, 2025 |
| TRUIST FINANCIAL CORP | History | Closed out | 0 | 0 | — | 0.0% | — | -40,000 | -100.0% | Q3 2025 | Nov 03, 2025 |
| Platform Technology Partners | History | Closed out | 0 | 0 | — | 0.01% | — | -35,000 | -100.0% | Q3 2025 | Oct 29, 2025 |
| R Squared Ltd | History | Closed out | 0 | 0 | — | 0.01% | — | -34,875 | -100.0% | Q3 2025 | Nov 12, 2025 |
| PRUDENTIAL FINANCIAL INC | History | Closed out | 0 | 0 | — | 0.0% | — | -33,800 | -100.0% | Q3 2025 | Nov 13, 2025 |
| Centiva Capital, LP | History | Closed out | 0 | 0 | — | 0.0% | — | -20,546 | -100.0% | Q3 2025 | Nov 14, 2025 |
| GTS SECURITIES LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -18,014 | -100.0% | Q3 2025 | Nov 14, 2025 |
| HRT FINANCIAL LP | History | Closed out | 0 | 0 | — | 0.0% | — | -15,855 | -100.0% | Q3 2025 | Nov 14, 2025 |
| BNP PARIBAS FINANCIAL MARKETS | History | Reduced | 174 | 0 | — | 0.0% | — | -965 | -84.72% | Q4 2025 | Feb 10, 2026 |
| CITIGROUP INC | History | Reduced | 1 | 0 | — | — | — | -858 | -99.88% | Q4 2025 | Feb 13, 2026 |
| Fortitude Family Office, LLC | History | Closed out | 0 | 0 | — | — | — | -699 | -100.0% | Q3 2025 | Oct 17, 2025 |
| ROYAL BANK OF CANADA | History | New | 401 | 0 | — | — | — | +401 | New | Q4 2025 | Feb 17, 2026 |
| CWM, LLC | History | Reduced | 70 | 0 | — | — | — | -98 | -58.33% | Q4 2025 | Jan 26, 2026 |
| EverSource Wealth Advisors, LLC | History | Closed out | 0 | 0 | — | — | — | -48 | -100.0% | Q3 2025 | Nov 10, 2025 |
| BANK OF AMERICA CORP /DE/ | History | Added to | 620 | 0 | — | — | — | +10 | 1.64% | Q4 2025 | Feb 17, 2026 |
| WELLS FARGO & COMPANY/MN | History | No change | 413 | 0 | — | — | — | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| BARCLAYS PLC | History | No change | 2 | 0 | — | — | — | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| North Star Investment Management Corp. | History | No change | 769 | 0 | — | — | — | 0 | 0.0% | Q4 2025 | Jan 30, 2026 |
| Arax Advisory Partners | History | No change | 5 | 0 | — | — | — | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| IFP Advisors, Inc | History | No change | 844 | 0 | — | — | — | 0 | 0.0% | Q4 2025 | Feb 06, 2026 |
| Larson Financial Group LLC | History | No change | 293 | 0 | — | — | — | 0 | 0.0% | Q4 2025 | Feb 06, 2026 |
| IFS Advisors, LLC | History | No change | 140 | 0 | — | — | — | 0 | 0.0% | Q4 2025 | Jan 09, 2026 |
| SBI Securities Co., Ltd. | History | No change | 10 | 0 | — | — | — | 0 | 0.0% | Q4 2025 | Feb 03, 2026 |