Purple Innovation, Inc. - PRPL
Detailed investor-level table based on 13F positions.
Methodology:
Market value and % of portfolio use SEC reported VALUE ($000).
For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received.
Details.
Rows: 0
| Investor | History | Status | Shares held | Market value ($000) | % of portfolio | Previous % | Rank | Change in shares | % change in shares | Source | Date reported |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | History | No change | 46,855,291 | 16,727 | 1.44% | 2.54% | 1 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| WASATCH ADVISORS LP | History | No change | 5,071,444 | 1,810 | 0.01% | 0.02% | 2 | 0 | 0.0% | Q2 2026 | Jul 09, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | History | Reduced | 2,210,496 | 789 | 0.0% | 0.0% | 3 | -44,393 | -1.97% | Q2 2026 | Aug 13, 2026 |
| BlackRock, Inc. | History | Reduced | 1,045,427 | 373 | 0.0% | 0.0% | 4 | -47 | -0.0% | Q2 2026 | Aug 07, 2026 |
| Dynamic Advisor Solutions LLC | History | No change | 752,200 | 268 | 0.01% | 0.02% | 5 | 0 | 0.0% | Q2 2026 | Jul 07, 2026 |
| MILLENNIUM MANAGEMENT LLC | History | Reduced | 727,895 | 259 | 0.0% | 0.0% | 6 | -120,879 | -14.24% | Q2 2026 | Aug 14, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | History | Reduced | 617,869 | 220 | 0.0% | 0.0% | 7 | -58,214 | -8.61% | Q2 2026 | Aug 12, 2026 |
| JACOBS LEVY EQUITY MANAGEMENT, INC | History | No change | 608,180 | 217 | 0.0% | 0.0% | 8 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Shay Capital LLC | History | Added to | 371,207 | 132 | 0.01% | 0.01% | 9 | +247,085 | 199.07% | Q2 2026 | Aug 14, 2026 |
| Crumly & Associates Inc. | History | Added to | 333,263 | 118 | 0.02% | 0.04% | 10 | +41,200 | 14.11% | Q2 2026 | Jul 08, 2026 |
| GOLDMAN SACHS GROUP INC | History | Added to | 315,877 | 112 | 0.0% | 0.0% | 11 | +169,600 | 115.94% | Q2 2026 | Aug 14, 2026 |
| VANGUARD FIDUCIARY TRUST CO | History | No change | 308,521 | 110 | 0.0% | 0.0% | 12 | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| Anson Funds Management LP | History | No change | 300,000 | 107 | 0.01% | 0.02% | 13 | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | History | Reduced | 282,242 | 100 | 0.0% | 0.0% | 14 | -4,770 | -1.66% | Q2 2026 | Aug 14, 2026 |
| Stratos Wealth Partners, LTD. | History | Added to | 273,561 | 97 | 0.0% | 0.0% | 15 | +400 | 0.15% | Q2 2026 | Aug 11, 2026 |
| STATE STREET CORP | History | No change | 259,838 | 92 | 0.0% | 0.0% | 16 | 0 | 0.0% | Q2 2026 | Sep 22, 2026 |
| UBS Group AG | History | Added to | 156,167 | 55 | 0.0% | 0.0% | 17 | +98,656 | 171.54% | Q2 2026 | Aug 13, 2026 |
| TUDOR INVESTMENT CORP ET AL | History | No change | 150,649 | 53 | 0.0% | 0.0% | 18 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Divisadero Street Capital Management, LP | History | No change | 138,605 | 49 | 0.0% | 0.0% | 19 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| NORTHERN TRUST CORP | History | Added to | 137,104 | 48 | 0.0% | 0.0% | 20 | +39,877 | 41.01% | Q2 2026 | Aug 13, 2026 |
| MML INVESTORS SERVICES, LLC | History | Reduced | 128,993 | 46 | 0.0% | 0.0% | 21 | -2,958 | -2.24% | Q2 2026 | Aug 07, 2026 |
| Qube Research & Technologies Ltd | History | Added to | 118,352 | 42 | 0.0% | 0.0% | 22 | +93,874 | 383.5% | Q2 2026 | Aug 14, 2026 |
| Midwest Financial Group LLC | History | No change | 115,000 | 41 | 0.01% | 0.03% | 23 | 0 | 0.0% | Q2 2026 | Jul 21, 2026 |
| LPL Financial LLC | History | Added to | 100,119 | 35 | 0.0% | 0.0% | 24 | +23,621 | 30.88% | Q2 2026 | Aug 07, 2026 |
| B.O.S.S. Retirement Advisors, LLC | History | Reduced | 82,832 | 29 | 0.01% | 0.02% | 25 | -17,168 | -17.17% | Q2 2026 | Jul 20, 2026 |
| GSA CAPITAL PARTNERS LLP | History | New | 74,000 | 26 | 0.0% | — | 27 | +74,000 | New | Q2 2026 | Aug 06, 2026 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | History | No change | 75,000 | 26 | 0.0% | 0.0% | 26 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| SIMPLEX TRADING, LLC | History | Added to | 59,705 | 21 | 0.0% | 0.0% | 28 | +12,900 | 27.56% | Q2 2026 | Aug 12, 2026 |
| MAI Capital Management | History | No change | 50,000 | 17 | 0.0% | 0.0% | 29 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| RENAISSANCE TECHNOLOGIES LLC | History | Reduced | 43,477 | 15 | 0.0% | 0.0% | 30 | -634,177 | -93.58% | Q2 2026 | Aug 13, 2026 |
| CITADEL ADVISORS LLC | History | Reduced | 28,800 | 10 | 0.0% | 0.0% | 31 | -47,622 | -62.31% | Q2 2026 | Sep 02, 2026 |
| Legacy Wealth Managment, LLC/ID | History | Reduced | 28,627 | 10 | 0.0% | 0.02% | 33 | -28,985 | -50.31% | Q2 2026 | Aug 13, 2026 |
| Vanguard Global Advisers, LLC | History | No change | 30,040 | 10 | 0.0% | 0.0% | 32 | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| Caprock Group, LLC | History | No change | 27,420 | 9 | 0.0% | 0.0% | 34 | 0 | 0.0% | Q2 2026 | Jul 27, 2026 |
| XTX Topco Ltd | History | Reduced | 23,684 | 8 | 0.0% | 0.0% | 36 | -92,540 | -79.62% | Q2 2026 | Aug 14, 2026 |
| DAVENPORT & Co LLC | History | No change | 25,000 | 8 | 0.0% | 0.0% | 35 | 0 | 0.0% | Q2 2026 | Jul 13, 2026 |
| HRT FINANCIAL LP | History | Added to | 19,811 | 7 | 0.0% | 0.0% | 37 | +8,806 | 80.02% | Q2 2026 | Aug 14, 2026 |
| Cottage Street Advisors LLC | History | No change | 14,300 | 5 | 0.0% | 0.0% | 38 | 0 | 0.0% | Q2 2026 | Jul 20, 2026 |
| Plan Group Financial, LLC | History | No change | 13,000 | 4 | 0.0% | 0.0% | 39 | 0 | 0.0% | Q2 2026 | Aug 03, 2026 |
| JPMORGAN CHASE & CO | History | Reduced | 8,356 | 3 | 0.0% | 0.0% | 40 | -320,279 | -97.46% | Q2 2026 | Aug 12, 2026 |
| KESTRA PRIVATE WEALTH SERVICES, LLC | History | New | 10,767 | 3 | 0.0% | — | 48 | +10,767 | New | Q2 2026 | Jul 28, 2026 |
| Tower Research Capital LLC (TRC) | History | New | 10,482 | 3 | 0.0% | — | 47 | +10,482 | New | Q2 2026 | Aug 11, 2026 |
| OSAIC HOLDINGS, INC. | History | Reduced | 9,140 | 3 | 0.0% | 0.0% | 42 | -1,355 | -12.91% | Q2 2026 | Aug 14, 2026 |
| GROUP ONE TRADING LLC | History | Reduced | 10,450 | 3 | 0.0% | 0.0% | 41 | -1,236 | -10.58% | Q2 2026 | Aug 13, 2026 |
| Crewe Advisors LLC | History | No change | 8,849 | 3 | 0.0% | 0.0% | 43 | 0 | 0.0% | Q2 2026 | Jul 23, 2026 |
| Kesler, Norman & Wride, LLC | History | No change | 10,027 | 3 | 0.0% | 0.0% | 44 | 0 | 0.0% | Q2 2026 | Jul 23, 2026 |
| Sterling Investment Counsel, LLC | History | No change | 10,000 | 3 | 0.0% | 0.0% | 45 | 0 | 0.0% | Q2 2026 | Jul 20, 2026 |
| Seros Financial, LLC | History | No change | 10,000 | 3 | 0.0% | 0.0% | 46 | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| Invenomic Capital Management LP | History | Closed out | 0 | 0 | — | 0.02% | — | -500,000 | -100.0% | Q2 2026 | Aug 14, 2026 |
| Corient Private Wealth LP | History | Closed out | 0 | 0 | — | 0.0% | — | -103,500 | -100.0% | Q2 2026 | Aug 27, 2026 |
| JANE STREET GROUP, LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -64,423 | -100.0% | Q2 2026 | Aug 14, 2026 |
| ACADIAN ASSET MANAGEMENT LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -50,018 | -100.0% | Q2 2026 | Aug 13, 2026 |
| Virtu Financial LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -32,865 | -100.0% | Q2 2026 | Aug 13, 2026 |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC | History | Closed out | 0 | 0 | — | 0.0% | — | -30,480 | -100.0% | Q2 2026 | Aug 10, 2026 |
| SHARPEPOINT LLC | History | Closed out | 0 | 0 | — | 0.01% | — | -28,835 | -100.0% | Q2 2026 | Jul 29, 2026 |
| Cambridge Investment Research Advisors, Inc. | History | Closed out | 0 | 0 | — | 0.0% | — | -19,826 | -100.0% | Q2 2026 | Jul 27, 2026 |
| Point72 Asset Management, L.P. | History | Closed out | 0 | 0 | — | 0.0% | — | -13,612 | -100.0% | Q2 2026 | Aug 14, 2026 |
| FMR LLC | History | Closed out | 0 | 0 | — | — | — | -928 | -100.0% | Q2 2026 | Aug 13, 2026 |
| ARMSTRONG ADVISORY GROUP, INC | History | New | 500 | 0 | — | — | — | +500 | New | Q2 2026 | Jul 13, 2026 |
| BARCLAYS PLC | History | Added to | 394 | 0 | — | — | — | +393 | 39300.0% | Q2 2026 | Aug 14, 2026 |
| ROYAL BANK OF CANADA | History | Reduced | 150 | 0 | — | — | — | -245 | -62.03% | Q2 2026 | Aug 14, 2026 |
| IFS Advisors, LLC | History | Closed out | 0 | 0 | — | — | — | -140 | -100.0% | Q2 2026 | Aug 10, 2026 |
| MORGAN STANLEY | History | Reduced | 1,471 | 0 | — | — | — | -16 | -1.08% | Q2 2026 | Aug 13, 2026 |
| Arax Advisory Partners | History | Added to | 5 | 0 | — | — | — | +4 | 400.0% | Q2 2026 | Aug 10, 2026 |
| WELLS FARGO & COMPANY/MN | History | No change | 413 | 0 | — | — | — | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| JONES FINANCIAL COMPANIES LLLP | History | No change | 2,000 | 0 | — | 0.0% | — | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| BNP PARIBAS FINANCIAL MARKETS | History | No change | 188 | 0 | — | — | — | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| CWM, LLC | History | No change | 32 | 0 | — | — | — | 0 | 0.0% | Q1 2026 | May 14, 2026 |
| NewEdge Advisors, LLC | History | No change | 1 | 0 | — | — | — | 0 | 0.0% | Q2 2026 | Aug 12, 2026 |
| IFP Advisors, Inc | History | No change | 844 | 0 | — | — | — | 0 | 0.0% | Q2 2026 | Jul 20, 2026 |
| Larson Financial Group LLC | History | No change | 293 | 0 | — | — | — | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Rockefeller Capital Management L.P. | History | No change | 30 | 0 | — | — | — | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| SBI Securities Co., Ltd. | History | No change | 10 | 0 | — | — | — | 0 | 0.0% | Q2 2026 | Jul 22, 2026 |
| Optiver Holding B.V. | History | No change | 1,593 | 0 | — | 0.0% | — | 0 | 0.0% | Q2 2026 | Aug 12, 2026 |