Purple Innovation, Inc. - PRPL
Detailed investor-level table based on 13F positions.
Methodology:
Market value and % of portfolio use SEC reported VALUE ($000).
For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received.
Details.
Rows: 0
| Investor | History | Status | Shares held | Market value ($000) | % of portfolio | Previous % | Rank | Change in shares | % change in shares | Source | Date reported |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | History | No change | 46,855,291 | 30,980 | 2.54% | 2.65% | 1 | 0 | 0.0% | Q1 2026 | May 15, 2026 |
| WASATCH ADVISORS LP | History | Reduced | 5,071,444 | 3,353 | 0.02% | 0.02% | 2 | -45,241 | -0.88% | Q1 2026 | Apr 21, 2026 |
| VANGUARD GROUP INC | History | No change | 2,593,450 | 1,792 | 0.0% | 0.0% | 3 | 0 | 0.0% | Q4 2025 | Jan 29, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | History | New | 2,254,889 | 1,490 | 0.0% | — | 4 | +2,254,889 | New | Q1 2026 | May 15, 2026 |
| BlackRock, Inc. | History | Reduced | 1,045,474 | 691 | 0.0% | 0.0% | 5 | -4,728 | -0.45% | Q1 2026 | May 13, 2026 |
| MILLENNIUM MANAGEMENT LLC | History | Reduced | 848,774 | 561 | 0.0% | 0.0% | 6 | -88,923 | -9.48% | Q1 2026 | May 15, 2026 |
| Dynamic Advisor Solutions LLC | History | No change | 752,200 | 497 | 0.02% | 0.02% | 7 | 0 | 0.0% | Q1 2026 | Apr 08, 2026 |
| RENAISSANCE TECHNOLOGIES LLC | History | Reduced | 677,654 | 448 | 0.0% | 0.0% | 8 | -90,841 | -11.82% | Q1 2026 | May 14, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | History | Added to | 676,083 | 447 | 0.0% | 0.0% | 9 | +50,936 | 8.15% | Q1 2026 | May 15, 2026 |
| JACOBS LEVY EQUITY MANAGEMENT, INC | History | Reduced | 608,180 | 402 | 0.0% | 0.0% | 10 | -185,525 | -23.37% | Q1 2026 | May 15, 2026 |
| Invenomic Capital Management LP | History | Reduced | 500,000 | 330 | 0.02% | 0.02% | 11 | -125,646 | -20.08% | Q1 2026 | May 15, 2026 |
| JPMORGAN CHASE & CO | History | Reduced | 328,635 | 213 | 0.0% | 0.0% | 12 | -255,093 | -43.7% | Q1 2026 | May 13, 2026 |
| VANGUARD FIDUCIARY TRUST CO | History | New | 308,521 | 203 | 0.0% | — | 13 | +308,521 | New | Q1 2026 | May 08, 2026 |
| Anson Funds Management LP | History | No change | 300,000 | 198 | 0.02% | 0.02% | 14 | 0 | 0.0% | Q1 2026 | May 14, 2026 |
| Crumly & Associates Inc. | History | Added to | 292,063 | 193 | 0.04% | 0.04% | 15 | +16,450 | 5.97% | Q1 2026 | Apr 02, 2026 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | History | Added to | 287,012 | 189 | 0.0% | 0.0% | 16 | +3,092 | 1.09% | Q1 2026 | May 15, 2026 |
| Stratos Wealth Partners, LTD. | History | No change | 273,161 | 180 | 0.0% | 0.0% | 17 | 0 | 0.0% | Q1 2026 | Apr 28, 2026 |
| STATE STREET CORP | History | No change | 259,838 | 171 | 0.0% | 0.0% | 18 | 0 | 0.0% | Q1 2026 | May 15, 2026 |
| TUDOR INVESTMENT CORP ET AL | History | No change | 150,649 | 99 | 0.0% | 0.0% | 19 | 0 | 0.0% | Q1 2026 | May 15, 2026 |
| GOLDMAN SACHS GROUP INC | History | Added to | 146,277 | 96 | 0.0% | 0.0% | 20 | +24,362 | 19.98% | Q1 2026 | May 15, 2026 |
| Divisadero Street Capital Management, LP | History | No change | 138,605 | 91 | 0.0% | 0.0% | 21 | 0 | 0.0% | Q1 2026 | May 15, 2026 |
| MML INVESTORS SERVICES, LLC | History | Added to | 131,951 | 87 | 0.0% | 0.0% | 22 | +9,997 | 8.2% | Q1 2026 | May 04, 2026 |
| Shay Capital LLC | History | No change | 124,122 | 82 | 0.01% | 0.01% | 23 | 0 | 0.0% | Q1 2026 | May 15, 2026 |
| XTX Topco Ltd | History | Added to | 116,224 | 76 | 0.0% | 0.0% | 24 | +867 | 0.75% | Q1 2026 | May 15, 2026 |
| Midwest Financial Group LLC | History | No change | 115,000 | 76 | 0.03% | 0.03% | 25 | 0 | 0.0% | Q1 2026 | Apr 22, 2026 |
| Corient Private Wealth LLC | History | No change | 103,500 | 68 | 0.0% | 0.0% | 26 | 0 | 0.0% | Q1 2026 | May 15, 2026 |
| B.O.S.S. Retirement Advisors, LLC | History | No change | 100,000 | 66 | 0.02% | 0.02% | 27 | 0 | 0.0% | Q1 2026 | Apr 28, 2026 |
| NORTHERN TRUST CORP | History | No change | 97,227 | 64 | 0.0% | 0.0% | 28 | 0 | 0.0% | Q1 2026 | May 14, 2026 |
| CITADEL ADVISORS LLC | History | Reduced | 76,422 | 50 | 0.0% | 0.0% | 30 | -56,420 | -42.47% | Q1 2026 | May 15, 2026 |
| LPL Financial LLC | History | Added to | 76,498 | 50 | 0.0% | 0.0% | 29 | +23,002 | 43.0% | Q1 2026 | May 06, 2026 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | History | No change | 75,000 | 49 | 0.0% | 0.0% | 31 | 0 | 0.0% | Q1 2026 | May 15, 2026 |
| TWO SIGMA ADVISERS, LP | History | No change | 72,300 | 49 | 0.0% | 0.0% | 32 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| JANE STREET GROUP, LLC | History | Reduced | 64,423 | 42 | 0.0% | 0.0% | 33 | -85,774 | -57.11% | Q1 2026 | May 12, 2026 |
| UBS Group AG | History | Added to | 57,511 | 38 | 0.0% | 0.0% | 34 | +37,188 | 182.98% | Q1 2026 | May 05, 2026 |
| Legacy Wealth Managment, LLC/ID | History | Added to | 57,612 | 38 | 0.02% | 0.01% | 35 | +13,992 | 32.08% | Q1 2026 | May 07, 2026 |
| MAI Capital Management | History | No change | 50,000 | 33 | 0.0% | 0.0% | 36 | 0 | 0.0% | Q1 2026 | May 15, 2026 |
| ACADIAN ASSET MANAGEMENT LLC | History | Reduced | 50,018 | 32 | 0.0% | 0.0% | 37 | -57,802 | -53.61% | Q1 2026 | May 13, 2026 |
| SIMPLEX TRADING, LLC | History | Added to | 46,805 | 30 | 0.0% | 0.0% | 38 | +34,716 | 287.17% | Q1 2026 | May 14, 2026 |
| Virtu Financial LLC | History | Added to | 32,865 | 22 | 0.0% | 0.0% | 39 | +19,286 | 142.03% | Q1 2026 | May 14, 2026 |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC | History | No change | 30,480 | 20 | 0.0% | 0.0% | 40 | 0 | 0.0% | Q1 2026 | May 08, 2026 |
| Vanguard Global Advisers, LLC | History | New | 30,040 | 19 | 0.0% | — | 42 | +30,040 | New | Q1 2026 | May 08, 2026 |
| SHARPEPOINT LLC | History | No change | 28,835 | 19 | 0.01% | 0.01% | 41 | 0 | 0.0% | Q1 2026 | May 05, 2026 |
| Caprock Group, LLC | History | No change | 27,420 | 18 | 0.0% | 0.0% | 43 | 0 | 0.0% | Q1 2026 | May 11, 2026 |
| Qube Research & Technologies Ltd | History | Reduced | 24,478 | 16 | 0.0% | 0.0% | 45 | -1,878 | -7.13% | Q1 2026 | May 15, 2026 |
| DAVENPORT & Co LLC | History | No change | 25,000 | 16 | 0.0% | 0.0% | 44 | 0 | 0.0% | Q1 2026 | Apr 15, 2026 |
| Cambridge Investment Research Advisors, Inc. | History | No change | 19,826 | 13 | 0.0% | 0.0% | 46 | 0 | 0.0% | Q1 2026 | Apr 30, 2026 |
| Point72 Asset Management, L.P. | History | Reduced | 13,612 | 9 | 0.0% | 0.0% | 47 | -7,805 | -36.44% | Q1 2026 | May 15, 2026 |
| Cottage Street Advisors LLC | History | No change | 14,300 | 9 | 0.0% | 0.0% | 48 | 0 | 0.0% | Q1 2026 | Apr 20, 2026 |
| Plan Group Financial, LLC | History | New | 13,000 | 8 | 0.0% | — | 49 | +13,000 | New | Q1 2026 | Apr 13, 2026 |
| HRT FINANCIAL LP | History | New | 11,005 | 7 | 0.0% | — | 51 | +11,005 | New | Q1 2026 | May 14, 2026 |
| GROUP ONE TRADING LLC | History | Reduced | 11,686 | 7 | 0.0% | 0.0% | 50 | -4,643 | -28.43% | Q1 2026 | May 13, 2026 |
| OSAIC HOLDINGS, INC. | History | Reduced | 10,495 | 6 | 0.0% | 0.0% | 52 | -900 | -7.9% | Q1 2026 | May 15, 2026 |
| Kesler, Norman & Wride, LLC | History | No change | 10,027 | 6 | 0.0% | 0.0% | 53 | 0 | 0.0% | Q1 2026 | May 06, 2026 |
| Sterling Investment Counsel, LLC | History | No change | 10,000 | 6 | 0.0% | 0.0% | 54 | 0 | 0.0% | Q1 2026 | Apr 16, 2026 |
| Seros Financial, LLC | History | No change | 10,000 | 6 | 0.0% | 0.0% | 55 | 0 | 0.0% | Q1 2026 | May 05, 2026 |
| Crewe Advisors LLC | History | No change | 8,849 | 5 | 0.0% | 0.0% | 56 | 0 | 0.0% | Q1 2026 | May 07, 2026 |
| Global Retirement Partners, LLC | History | No change | 2,903 | 2 | 0.0% | 0.0% | 57 | 0 | 0.0% | Q4 2025 | Feb 06, 2026 |
| JONES FINANCIAL COMPANIES LLLP | History | No change | 2,000 | 1 | 0.0% | 0.0% | 58 | 0 | 0.0% | Q1 2026 | May 15, 2026 |
| Optiver Holding B.V. | History | No change | 1,593 | 1 | 0.0% | 0.0% | 59 | 0 | 0.0% | Q1 2026 | May 15, 2026 |
| SageView Advisory Group, LLC | History | No change | 2,750 | 1 | 0.0% | 0.0% | 60 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| FIFTH LANE CAPITAL, LP | History | Closed out | 0 | 0 | — | 0.05% | — | -100,000 | -100.0% | Q1 2026 | May 15, 2026 |
| TWO SIGMA INVESTMENTS, LP | History | Closed out | 0 | 0 | — | 0.0% | — | -33,112 | -100.0% | Q1 2026 | May 15, 2026 |
| TWO SIGMA SECURITIES, LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -23,792 | -100.0% | Q1 2026 | May 15, 2026 |
| Clear Harbor Asset Management, LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -10,600 | -100.0% | Q1 2026 | May 05, 2026 |
| Tower Research Capital LLC (TRC) | History | Closed out | 0 | 0 | — | 0.0% | — | -6,494 | -100.0% | Q1 2026 | May 15, 2026 |
| Rockefeller Capital Management L.P. | History | Reduced | 30 | 0 | — | 0.0% | — | -5,000 | -99.4% | Q1 2026 | May 14, 2026 |
| FMR LLC | History | Reduced | 928 | 0 | — | 0.0% | — | -4,301 | -82.25% | Q1 2026 | May 15, 2026 |
| North Star Investment Management Corp. | History | Closed out | 0 | 0 | — | — | — | -769 | -100.0% | Q1 2026 | Apr 23, 2026 |
| BANK OF AMERICA CORP /DE/ | History | Closed out | 0 | 0 | — | — | — | -620 | -100.0% | Q1 2026 | May 15, 2026 |
| CWM, LLC | History | Reduced | 32 | 0 | — | — | — | -38 | -54.29% | Q1 2026 | May 14, 2026 |
| MORGAN STANLEY | History | Added to | 1,487 | 0 | — | 0.0% | — | +16 | 1.09% | Q1 2026 | May 15, 2026 |
| BNP PARIBAS FINANCIAL MARKETS | History | Added to | 188 | 0 | — | — | — | +14 | 8.05% | Q1 2026 | May 12, 2026 |
| ROYAL BANK OF CANADA | History | Reduced | 395 | 0 | — | — | — | -6 | -1.5% | Q1 2026 | May 15, 2026 |
| Arax Advisory Partners | History | Reduced | 1 | 0 | — | — | — | -4 | -80.0% | Q1 2026 | May 13, 2026 |
| BARCLAYS PLC | History | Reduced | 1 | 0 | — | — | — | -1 | -50.0% | Q1 2026 | May 14, 2026 |
| CITIGROUP INC | History | Closed out | 0 | 0 | — | — | — | -1 | -100.0% | Q1 2026 | May 11, 2026 |
| WELLS FARGO & COMPANY/MN | History | No change | 413 | 0 | — | — | — | 0 | 0.0% | Q1 2026 | May 11, 2026 |
| IFP Advisors, Inc | History | No change | 844 | 0 | — | — | — | 0 | 0.0% | Q1 2026 | Apr 13, 2026 |
| Larson Financial Group LLC | History | No change | 293 | 0 | — | — | — | 0 | 0.0% | Q1 2026 | May 15, 2026 |
| IFS Advisors, LLC | History | No change | 140 | 0 | — | — | — | 0 | 0.0% | Q1 2026 | Apr 06, 2026 |
| SBI Securities Co., Ltd. | History | No change | 10 | 0 | — | — | — | 0 | 0.0% | Q1 2026 | Apr 27, 2026 |