Innovator ETFs Trust - NAUG
Detailed investor-level table based on 13F positions.
Early Q1 2026 data: only 1 institutional holders reported so far. The full shareholder list will grow as more funds file with the SEC.
Methodology:
Market value and % of portfolio use SEC reported VALUE ($000).
For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received.
Details.
Rows: 0
| Investor | History | Status | Shares held | Market value ($000) | % of portfolio | Previous % | Rank | Change in shares | % change in shares | Source | Date reported |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gradient Investments LLC | History | Added to | 1,205,780 | 35,654 | 0.57% | 0.57% | 1 | +23,887 | 2.02% | Q4 2025 | Jan 08, 2026 |
| Safe Harbor Wealth Advisors, LLC | History | New | 254,259 | 7,457 | 7.22% | — | 2 | +254,259 | New | Q4 2025 | Feb 13, 2026 |
| COMMONWEALTH EQUITY SERVICES, LLC | History | Added to | 110,522 | 3,268 | 0.0% | 0.0% | 3 | +735 | 0.67% | Q4 2025 | Feb 12, 2026 |
| Cetera Investment Advisers | History | Added to | 81,710 | 2,416 | 0.0% | 0.0% | 4 | +2,722 | 3.45% | Q4 2025 | Feb 17, 2026 |
| HighTower Advisors, LLC | History | Reduced | 72,633 | 2,147 | 0.0% | 0.0% | 5 | -1,390 | -1.88% | Q4 2025 | Feb 06, 2026 |
| CORRADO ADVISORS, LLC | History | Reduced | 66,524 | 1,967 | 0.99% | 1.04% | 6 | -260 | -0.39% | Q4 2025 | Feb 10, 2026 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | History | Reduced | 41,275 | 1,220 | 0.0% | 0.0% | 7 | -17,431 | -29.69% | Q4 2025 | Feb 17, 2026 |
| Element Squared LLC | History | Reduced | 40,248 | 1,190 | 0.65% | 0.75% | 8 | -5,400 | -11.83% | Q4 2025 | Jan 20, 2026 |
| Sherry Group, Inc. | History | New | 39,687 | 1,176 | 1.23% | — | 9 | +39,687 | New | Q4 2025 | Feb 05, 2026 |
| OSAIC HOLDINGS, INC. | History | Reduced | 35,912 | 1,061 | 0.0% | 0.0% | 10 | -1,710 | -4.55% | Q4 2025 | Feb 17, 2026 |
| RAYMOND JAMES FINANCIAL INC | History | Reduced | 33,255 | 983 | 0.0% | 0.0% | 11 | -3 | -0.01% | Q4 2025 | Feb 18, 2026 |
| TRUIST FINANCIAL CORP | History | Reduced | 29,565 | 874 | 0.0% | 0.0% | 12 | -240 | -0.81% | Q4 2025 | Feb 02, 2026 |
| Kestra Advisory Services, LLC | History | Added to | 26,155 | 773 | 0.0% | 0.0% | 13 | +297 | 1.15% | Q4 2025 | Feb 13, 2026 |
| AE Wealth Management LLC | History | Reduced | 24,316 | 719 | 0.0% | 0.0% | 14 | -2,305 | -8.66% | Q4 2025 | Jan 26, 2026 |
| OLD MISSION CAPITAL LLC | History | New | 17,949 | 530 | 0.01% | — | 15 | +17,949 | New | Q4 2025 | Feb 17, 2026 |
| Brown Financial Advisors | History | Reduced | 14,842 | 438 | 0.16% | 0.17% | 16 | -769 | -4.93% | Q4 2025 | Feb 17, 2026 |
| Merit Financial Group, LLC | History | Reduced | 14,341 | 424 | 0.0% | 0.0% | 17 | -854 | -5.62% | Q4 2025 | Jan 26, 2026 |
| Keystone Wealth Services, LLC | History | New | 13,000 | 373 | 0.08% | — | 18 | +13,000 | New | Q4 2025 | Jan 26, 2026 |
| Tradition Wealth Management, LLC | History | No change | 12,318 | 364 | 0.03% | 0.03% | 19 | 0 | 0.0% | Q4 2025 | Feb 11, 2026 |
| Trek Financial, LLC | History | Reduced | 12,077 | 357 | 0.02% | 0.02% | 20 | -116 | -0.95% | Q4 2025 | Feb 04, 2026 |
| DAYMARK WEALTH PARTNERS, LLC | History | No change | 11,843 | 350 | 0.01% | 0.01% | 21 | 0 | 0.0% | Q4 2025 | Jan 12, 2026 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | History | No change | 11,230 | 333 | 0.0% | 0.0% | 22 | 0 | 0.0% | Q4 2025 | Jan 08, 2026 |
| Paladin Wealth, LLC | History | Reduced | 11,112 | 328 | 0.22% | 0.24% | 24 | -549 | -4.71% | Q4 2025 | Jan 15, 2026 |
| Cambridge Investment Research Advisors, Inc. | History | No change | 11,080 | 328 | 0.0% | 0.0% | 23 | 0 | 0.0% | Q4 2025 | Feb 05, 2026 |
| Phoenix Financial Ltd. | History | No change | 10,490 | 310 | 0.0% | 0.0% | 25 | 0 | 0.0% | Q4 2025 | Feb 05, 2026 |
| CWC Advisors, LLC. | History | Added to | 10,157 | 300 | 0.14% | 0.14% | 26 | +605 | 6.33% | Q4 2025 | Jan 26, 2026 |
| ALTERNA WEALTH MANAGEMENT, INC | History | No change | 9,691 | 286 | 0.24% | 0.23% | 27 | 0 | 0.0% | Q4 2025 | Jan 23, 2026 |
| BLAIR WILLIAM & CO/IL | History | No change | 9,054 | 267 | 0.0% | 0.0% | 28 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| Mattson Financial Services, LLC | History | Reduced | 8,530 | 252 | 0.06% | 0.06% | 29 | -775 | -8.33% | Q4 2025 | Feb 12, 2026 |
| ENVESTNET ASSET MANAGEMENT INC | History | Reduced | 8,188 | 242 | 0.0% | 0.0% | 30 | -208 | -2.48% | Q4 2025 | Feb 10, 2026 |
| MML INVESTORS SERVICES, LLC | History | New | 8,095 | 239 | 0.0% | — | 31 | +8,095 | New | Q4 2025 | Feb 13, 2026 |
| CALTON & ASSOCIATES, INC. | History | Reduced | 7,900 | 233 | 0.03% | 0.04% | 32 | -200 | -2.47% | Q4 2025 | Feb 10, 2026 |
| A4 Wealth Advisors LLC | History | Reduced | 7,853 | 232 | 0.2% | 0.2% | 33 | -317 | -3.88% | Q4 2025 | Feb 13, 2026 |
| Diligent Investors, LLC | History | No change | 7,700 | 227 | 0.06% | 0.06% | 34 | 0 | 0.0% | Q4 2025 | Jan 23, 2026 |
| Opus Financial Solutions LLC | History | New | 7,230 | 213 | 0.2% | — | 36 | +7,230 | New | Q4 2025 | Feb 17, 2026 |
| Cresset Asset Management, LLC | History | No change | 7,230 | 213 | 0.0% | 0.0% | 35 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| FIRST FOUNDATION ADVISORS | History | New | 6,830 | 201 | 0.01% | — | 37 | +6,830 | New | Q4 2025 | Feb 04, 2026 |
| DHJJ Financial Advisors, Ltd. | History | No change | 5,685 | 168 | 0.06% | 0.06% | 38 | 0 | 0.0% | Q4 2025 | Jan 23, 2026 |
| NBC SECURITIES, INC. | History | No change | 2,387 | 70 | 0.01% | 0.01% | 39 | 0 | 0.0% | Q4 2025 | Jan 29, 2026 |
| CREATIVE FINANCIAL DESIGNS INC /ADV | History | No change | 2,300 | 68 | 0.0% | 0.0% | 40 | 0 | 0.0% | Q4 2025 | Feb 06, 2026 |
| IFP Advisors, Inc | History | Reduced | 1,138 | 33 | 0.0% | 0.0% | 41 | -395 | -25.77% | Q4 2025 | Feb 06, 2026 |
| Keating Financial Advisory Services, Inc. | History | New | 620 | 18 | 0.0% | — | 42 | +620 | New | Q4 2025 | Feb 09, 2026 |
| CoreCap Advisors, LLC | History | Reduced | 543 | 16 | 0.0% | 0.0% | 43 | -341 | -38.57% | Q4 2025 | Jan 13, 2026 |
| HARBOUR INVESTMENTS, INC. | History | No change | 391 | 11 | 0.0% | 0.0% | 44 | 0 | 0.0% | Q4 2025 | Feb 09, 2026 |
| UBS Group AG | History | Reduced | 153 | 4 | 0.0% | 0.0% | 45 | -315 | -67.31% | Q4 2025 | Jan 29, 2026 |
| MORGAN STANLEY | History | No change | 100 | 2 | 0.0% | 0.0% | 46 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| Capital Investment Advisory Services, LLC | History | Reduced | 47 | 1 | 0.0% | 0.0% | 47 | -43 | -47.78% | Q4 2025 | Jan 21, 2026 |
| Luminist Capital LLC | History | Closed out | 0 | 0 | — | 1.18% | — | -47,317 | -100.0% | Q3 2025 | Nov 14, 2025 |
| SYON CAPITAL LLC | History | Closed out | 0 | 0 | — | 0.04% | — | -25,471 | -100.0% | Q3 2025 | Nov 07, 2025 |
| WPWealth LLP | History | Closed out | 0 | 0 | — | 0.08% | — | -17,054 | -100.0% | Q3 2025 | Nov 12, 2025 |
| Sigma Planning Corp | History | Closed out | 0 | 0 | — | 0.01% | — | -14,100 | -100.0% | Q3 2025 | Nov 10, 2025 |
| CITADEL ADVISORS LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -7,364 | -100.0% | Q3 2025 | Nov 14, 2025 |
| COMMONS CAPITAL, LLC | History | Closed out | 0 | 0 | — | 0.13% | — | -6,922 | -100.0% | Q3 2025 | Nov 12, 2025 |
| Ameritas Advisory Services, LLC | History | Closed out | 0 | 0 | — | 0.01% | — | -5,750 | -100.0% | Q3 2025 | Nov 06, 2025 |
| WELLS FARGO & COMPANY/MN | History | Closed out | 0 | 0 | — | 0.0% | — | -856 | -100.0% | Q3 2025 | Nov 13, 2025 |
| Advisory Services Network, LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -650 | -100.0% | Q3 2025 | Nov 18, 2025 |
| PRINCIPAL SECURITIES, INC. | History | Closed out | 0 | 0 | — | 0.0% | — | -35 | -100.0% | Q3 2025 | Nov 12, 2025 |