Innovator ETFs Trust - ZAUG
Detailed investor-level table based on 13F positions.
Early Q1 2026 data: only 1 institutional holders reported so far. The full shareholder list will grow as more funds file with the SEC.
Methodology:
Market value and % of portfolio use SEC reported VALUE ($000).
For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received.
Details.
Rows: 0
| Investor | History | Status | Shares held | Market value ($000) | % of portfolio | Previous % | Rank | Change in shares | % change in shares | Source | Date reported |
|---|---|---|---|---|---|---|---|---|---|---|---|
| HighTower Advisors, LLC | History | Reduced | 349,385 | 9,333 | 0.01% | 0.01% | 1 | -2,555 | -0.73% | Q4 2025 | Feb 06, 2026 |
| Archer Investment Corp | History | Reduced | 313,842 | 8,384 | 1.89% | 2.34% | 2 | -77,660 | -19.84% | Q4 2025 | Jan 30, 2026 |
| Legacy CG, LLC | History | Added to | 281,218 | 7,512 | 2.1% | 2.09% | 3 | +501 | 0.18% | Q4 2025 | Jan 26, 2026 |
| CANANDAIGUA NATIONAL BANK & TRUST CO | History | No change | 142,234 | 3,799 | 0.34% | 0.33% | 4 | 0 | 0.0% | Q4 2025 | Jan 30, 2026 |
| TRUIST FINANCIAL CORP | History | No change | 134,764 | 3,600 | 0.0% | 0.0% | 5 | 0 | 0.0% | Q4 2025 | Feb 02, 2026 |
| COMMONWEALTH EQUITY SERVICES, LLC | History | Reduced | 125,744 | 3,359 | 0.0% | 0.0% | 6 | -4,771 | -3.66% | Q4 2025 | Feb 12, 2026 |
| Kestra Advisory Services, LLC | History | Reduced | 107,914 | 2,882 | 0.01% | 0.01% | 7 | -1,084 | -0.99% | Q4 2025 | Feb 13, 2026 |
| Integrity Advisory Solutions, LLC | History | Reduced | 76,504 | 2,043 | 0.29% | 0.32% | 8 | -306 | -0.4% | Q4 2025 | Feb 09, 2026 |
| Strategic Blueprint, LLC | History | Reduced | 65,465 | 1,748 | 0.1% | 0.08% | 9 | -4,829 | -6.87% | Q4 2025 | Jan 30, 2026 |
| Cetera Investment Advisers | History | Reduced | 64,538 | 1,724 | 0.0% | 0.0% | 10 | -7,586 | -10.52% | Q4 2025 | Feb 17, 2026 |
| RAYMOND JAMES FINANCIAL INC | History | Added to | 62,111 | 1,659 | 0.0% | 0.0% | 11 | +11,118 | 21.8% | Q4 2025 | Feb 18, 2026 |
| AE Wealth Management LLC | History | Reduced | 56,078 | 1,498 | 0.01% | 0.01% | 12 | -2,553 | -4.35% | Q4 2025 | Jan 26, 2026 |
| Brookstone Capital Management | History | Reduced | 51,805 | 1,383 | 0.02% | 0.02% | 13 | -4,664 | -8.26% | Q4 2025 | Jan 15, 2026 |
| OSAIC HOLDINGS, INC. | History | Reduced | 51,270 | 1,369 | 0.0% | 0.0% | 14 | -426 | -0.82% | Q4 2025 | Feb 17, 2026 |
| CENTAURUS FINANCIAL, INC. | History | Reduced | 49,151 | 1,313 | 0.06% | 0.09% | 15 | -26,653 | -35.16% | Q4 2025 | Feb 13, 2026 |
| AssuredPartners Investment Advisors, LLC | History | New | 48,286 | 1,289 | 0.19% | — | 16 | +48,286 | New | Q4 2025 | Feb 03, 2026 |
| Ausdal Financial Partners, Inc. | History | Reduced | 37,659 | 1,006 | 0.05% | 0.05% | 17 | -189 | -0.5% | Q4 2025 | Feb 13, 2026 |
| KFG WEALTH MANAGEMENT, LLC | History | Reduced | 36,676 | 979 | 0.13% | 0.14% | 18 | -299 | -0.81% | Q4 2025 | Jan 21, 2026 |
| Farther Finance Advisors, LLC | History | Reduced | 35,215 | 940 | 0.01% | 0.02% | 19 | -15,371 | -30.39% | Q4 2025 | Jan 23, 2026 |
| Lineweaver Wealth Advisors, LLC | History | No change | 34,071 | 910 | 0.12% | 0.13% | 20 | 0 | 0.0% | Q4 2025 | Jan 14, 2026 |
| Cypress Wealth Services, LLC | History | No change | 29,725 | 794 | 0.11% | 0.13% | 21 | 0 | 0.0% | Q4 2025 | Jan 14, 2026 |
| Advisory Services Network, LLC | History | Reduced | 27,802 | 742 | 0.01% | 0.01% | 22 | -100 | -0.36% | Q4 2025 | Feb 17, 2026 |
| AdvisorNet Financial, Inc | History | Reduced | 26,989 | 721 | 0.04% | 0.04% | 23 | -412 | -1.5% | Q4 2025 | Jan 20, 2026 |
| Continuum Advisory, LLC | History | Added to | 26,438 | 706 | 0.07% | 0.07% | 24 | +33 | 0.12% | Q4 2025 | Feb 11, 2026 |
| AXXCESS WEALTH MANAGEMENT, LLC | History | Added to | 25,474 | 680 | 0.01% | 0.01% | 25 | +8,298 | 48.31% | Q4 2025 | Feb 19, 2026 |
| CENTRAL VALLEY ADVISORS, LLC | History | No change | 24,093 | 643 | 0.19% | 0.2% | 26 | 0 | 0.0% | Q4 2025 | Jan 12, 2026 |
| Cornerstone Wealth Group, LLC | History | No change | 23,263 | 621 | 0.04% | 0.04% | 27 | 0 | 0.0% | Q4 2025 | Jan 26, 2026 |
| Comprehensive Financial Consultants Institutional, Inc. | History | No change | 22,016 | 588 | 0.18% | 0.18% | 28 | 0 | 0.0% | Q4 2025 | Jan 29, 2026 |
| Waverly Advisors, LLC | History | New | 21,730 | 580 | 0.0% | — | 29 | +21,730 | New | Q4 2025 | Feb 17, 2026 |
| Cambridge Investment Research Advisors, Inc. | History | Added to | 21,043 | 562 | 0.0% | 0.0% | 30 | +774 | 3.82% | Q4 2025 | Feb 05, 2026 |
| Forthright Family Wealth Advisory LLC | History | No change | 20,000 | 534 | 0.34% | 0.33% | 31 | 0 | 0.0% | Q4 2025 | Feb 23, 2026 |
| RETIREMENT INCOME SOLUTIONS, INC | History | No change | 18,821 | 502 | 0.09% | 0.09% | 32 | 0 | 0.0% | Q4 2025 | Jan 27, 2026 |
| LPL Financial LLC | History | No change | 18,450 | 492 | 0.0% | 0.0% | 33 | 0 | 0.0% | Q4 2025 | Feb 11, 2026 |
| Vantage Financial Partners, LLC | History | No change | 17,542 | 468 | 0.1% | 0.1% | 34 | 0 | 0.0% | Q4 2025 | Feb 03, 2026 |
| PTM WEALTH MANAGEMENT, LLC | History | No change | 17,294 | 462 | 0.26% | 0.27% | 35 | 0 | 0.0% | Q4 2025 | Jan 09, 2026 |
| Pinnacle Wealth Management Group, Inc. | History | No change | 16,630 | 444 | 0.22% | 0.23% | 36 | 0 | 0.0% | Q4 2025 | Jan 23, 2026 |
| CAPTRUST FINANCIAL ADVISORS | History | No change | 16,238 | 433 | 0.0% | 0.0% | 37 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| FC Advisory LLC | History | Added to | 14,767 | 394 | 0.11% | 0.11% | 38 | +106 | 0.72% | Q4 2025 | Jan 13, 2026 |
| COFG Advisors, LLC | History | New | 13,425 | 358 | 0.09% | — | 40 | +13,425 | New | Q4 2025 | Feb 10, 2026 |
| EVOLUTION WEALTH MANAGEMENT INC. | History | No change | 13,435 | 358 | 0.3% | 0.36% | 39 | 0 | 0.0% | Q4 2025 | Feb 10, 2026 |
| OLD MISSION CAPITAL LLC | History | Reduced | 12,871 | 343 | 0.01% | 0.02% | 41 | -16,520 | -56.21% | Q4 2025 | Feb 17, 2026 |
| HARBOUR INVESTMENTS, INC. | History | Reduced | 12,759 | 340 | 0.01% | 0.01% | 42 | -1,716 | -11.85% | Q4 2025 | Feb 09, 2026 |
| Summit Wealth Partners, LLC | History | Reduced | 12,046 | 321 | 0.06% | 0.06% | 43 | -405 | -3.25% | Q4 2025 | Jan 27, 2026 |
| Mutual Advisors, LLC | History | Reduced | 11,798 | 315 | 0.01% | 0.01% | 44 | -3,816 | -24.44% | Q4 2025 | Feb 02, 2026 |
| First Heartland Consultants, Inc. | History | Reduced | 11,111 | 296 | 0.02% | 0.03% | 45 | -947 | -7.85% | Q4 2025 | Jan 09, 2026 |
| FSA Advisors, Inc. | History | Reduced | 10,608 | 283 | 0.2% | 0.23% | 46 | -417 | -3.78% | Q4 2025 | Feb 02, 2026 |
| Soltis Investment Advisors LLC | History | No change | 10,516 | 280 | 0.02% | 0.02% | 47 | 0 | 0.0% | Q4 2025 | Apr 02, 2026 |
| BROWN WEALTH MANAGEMENT, LLC | History | No change | 10,281 | 274 | 0.07% | 0.08% | 48 | 0 | 0.0% | Q4 2025 | Feb 06, 2026 |
| Stratos Wealth Advisors, LLC | History | No change | 9,709 | 259 | 0.01% | 0.01% | 49 | 0 | 0.0% | Q4 2025 | Jan 20, 2026 |
| FIRST COMMONWEALTH FINANCIAL CORP /PA/ | History | New | 9,608 | 256 | 0.04% | — | 50 | +9,608 | New | Q4 2025 | Feb 18, 2026 |
| IMG Wealth Management, Inc. | History | No change | 9,286 | 248 | 0.16% | 0.17% | 51 | 0 | 0.0% | Q4 2025 | Feb 05, 2026 |
| Diligent Investors, LLC | History | No change | 9,000 | 240 | 0.06% | 0.06% | 52 | 0 | 0.0% | Q4 2025 | Jan 23, 2026 |
| Chicago Partners Investment Group LLC | History | No change | 8,518 | 228 | 0.01% | 0.01% | 53 | 0 | 0.0% | Q4 2025 | Jan 28, 2026 |
| Main Street Financial Solutions, LLC | History | No change | 8,205 | 219 | 0.02% | 0.01% | 54 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| IFP Advisors, Inc | History | Reduced | 8,170 | 218 | 0.0% | 0.01% | 55 | -1,045 | -11.34% | Q4 2025 | Feb 06, 2026 |
| TopTier Wealth Management, LLC | History | New | 7,945 | 212 | 0.14% | — | 57 | +7,945 | New | Q4 2025 | Feb 12, 2026 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | History | Added to | 7,965 | 212 | 0.0% | 0.0% | 56 | +329 | 4.31% | Q4 2025 | Feb 10, 2026 |
| Trek Financial, LLC | History | Reduced | 7,873 | 210 | 0.01% | 0.01% | 58 | -428 | -5.16% | Q4 2025 | Feb 04, 2026 |
| SageView Advisory Group, LLC | History | New | 5,320 | 142 | 0.0% | — | 59 | +5,320 | New | Q4 2025 | Feb 17, 2026 |
| Financial Network Wealth Advisors LLC | History | No change | 4,740 | 126 | 0.13% | 0.14% | 60 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| OPTIMA CAPITAL LLC | History | New | 3,986 | 106 | 0.05% | — | 61 | +3,986 | New | Q4 2025 | Jan 23, 2026 |
| EVERMAY WEALTH MANAGEMENT LLC | History | No change | 3,000 | 80 | 0.01% | 0.01% | 62 | 0 | 0.0% | Q4 2025 | Jan 22, 2026 |
| BARCLAYS PLC | History | No change | 2,784 | 74 | 0.0% | 0.0% | 63 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| Allworth Financial LP | History | New | 2,303 | 61 | 0.0% | — | 64 | +2,303 | New | Q4 2025 | Feb 05, 2026 |
| Capital Analysts, LLC | History | No change | 1,027 | 27 | 0.0% | 0.0% | 65 | 0 | 0.0% | Q4 2025 | Feb 11, 2026 |
| CWM, LLC | History | Added to | 973 | 26 | 0.0% | 0.0% | 66 | +859 | 753.51% | Q4 2025 | Jan 26, 2026 |
| Noble Wealth Management PBC | History | No change | 1,000 | 26 | 0.01% | 0.01% | 67 | 0 | 0.0% | Q4 2025 | Jan 05, 2026 |
| DHJJ Financial Advisors, Ltd. | History | No change | 538 | 14 | 0.0% | 0.0% | 68 | 0 | 0.0% | Q4 2025 | Jan 23, 2026 |
| CoreCap Advisors, LLC | History | No change | 519 | 13 | 0.0% | 0.0% | 69 | 0 | 0.0% | Q4 2025 | Jan 13, 2026 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | History | No change | 200 | 5 | 0.0% | 0.0% | 70 | 0 | 0.0% | Q4 2025 | Feb 09, 2026 |
| Aptus Capital Advisors, LLC | History | No change | 190 | 5 | 0.0% | 0.0% | 71 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| Mach-1 Financial Group, LLC | History | Closed out | 0 | 0 | — | 0.32% | — | -76,810 | -100.0% | Q3 2025 | Nov 12, 2025 |
| CITADEL ADVISORS LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -24,675 | -100.0% | Q3 2025 | Nov 14, 2025 |
| COMMONS CAPITAL, LLC | History | Closed out | 0 | 0 | — | 0.31% | — | -17,773 | -100.0% | Q3 2025 | Nov 12, 2025 |
| JANE STREET GROUP, LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -14,149 | -100.0% | Q3 2025 | Nov 14, 2025 |
| Insight Wealth Partners, LLC | History | Closed out | 0 | 0 | — | 0.09% | — | -11,082 | -100.0% | Q3 2025 | Nov 12, 2025 |
| ENVESTNET ASSET MANAGEMENT INC | History | Closed out | 0 | 0 | — | 0.0% | — | -9,354 | -100.0% | Q3 2025 | Nov 05, 2025 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | History | Closed out | 0 | 0 | — | 0.0% | — | -8,662 | -100.0% | Q3 2025 | Nov 14, 2025 |
| Applied Capital LLC | History | Closed out | 0 | 0 | — | 0.08% | — | -7,955 | -100.0% | Q3 2025 | Oct 21, 2025 |
| PRINCIPAL SECURITIES, INC. | History | Closed out | 0 | 0 | — | 0.0% | — | -3,872 | -100.0% | Q3 2025 | Nov 12, 2025 |
| Ameritas Advisory Services, LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -248 | -100.0% | Q3 2025 | Nov 06, 2025 |