Innovator ETFs Trust - BUFB
Detailed investor-level table based on 13F positions.
Early Q1 2026 data: only 2 institutional holders reported so far. The full shareholder list will grow as more funds file with the SEC.
Methodology:
Market value and % of portfolio use SEC reported VALUE ($000).
For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received.
Details.
Rows: 0
| Investor | History | Status | Shares held | Market value ($000) | % of portfolio | Previous % | Rank | Change in shares | % change in shares | Source | Date reported |
|---|---|---|---|---|---|---|---|---|---|---|---|
| LPL Financial LLC | History | Added to | 323,228 | 11,841 | 0.0% | 0.0% | 1 | +26,936 | 9.09% | Q4 2025 | Feb 11, 2026 |
| HighTower Advisors, LLC | History | Added to | 275,965 | 10,109 | 0.01% | 0.01% | 2 | +22,159 | 8.73% | Q4 2025 | Feb 06, 2026 |
| ENVESTNET ASSET MANAGEMENT INC | History | Added to | 221,348 | 8,109 | 0.0% | 0.0% | 3 | +24,202 | 12.28% | Q4 2025 | Feb 10, 2026 |
| Seros Financial, LLC | History | Added to | 220,808 | 8,089 | 4.74% | 4.63% | 4 | +6,538 | 3.05% | Q4 2025 | Feb 06, 2026 |
| GWN SECURITIES INC. | History | Added to | 216,226 | 7,921 | 1.6% | 1.44% | 5 | +42,267 | 24.3% | Q4 2025 | Feb 11, 2026 |
| CAPITAL WEALTH MANAGEMENT, LLC | History | Added to | 191,320 | 7,009 | 2.26% | 2.13% | 6 | +19,923 | 11.62% | Q4 2025 | Feb 02, 2026 |
| Syntegra Private Wealth Group, LLC | History | Added to | 189,195 | 6,931 | 0.64% | 0.6% | 7 | +10,024 | 5.59% | Q4 2025 | Feb 10, 2026 |
| DIVERSIFY WEALTH MANAGEMENT, LLC | History | Added to | 181,796 | 6,719 | 0.31% | 0.31% | 8 | +32,954 | 22.14% | Q4 2025 | Feb 03, 2026 |
| OSAIC HOLDINGS, INC. | History | Reduced | 176,699 | 6,474 | 0.01% | 0.01% | 9 | -8,879 | -4.78% | Q4 2025 | Feb 17, 2026 |
| COMMONWEALTH EQUITY SERVICES, LLC | History | Added to | 164,691 | 6,033 | 0.01% | 0.0% | 10 | +148,020 | 887.89% | Q4 2025 | Feb 12, 2026 |
| Cetera Investment Advisers | History | Added to | 142,172 | 5,208 | 0.01% | 0.01% | 11 | +8,714 | 6.53% | Q4 2025 | Feb 17, 2026 |
| COLUMBIA ADVISORY PARTNERS LLC | History | Added to | 141,548 | 5,185 | 3.53% | 1.87% | 12 | +65,739 | 86.72% | Q4 2025 | Jan 22, 2026 |
| KFG WEALTH MANAGEMENT, LLC | History | Reduced | 114,526 | 4,195 | 0.56% | 0.6% | 13 | -2,596 | -2.22% | Q4 2025 | Jan 21, 2026 |
| Rockefeller Capital Management L.P. | History | New | 92,128 | 3,375 | 0.01% | — | 14 | +92,128 | New | Q4 2025 | Mar 16, 2026 |
| Kathmere Capital Management, LLC | History | Reduced | 83,167 | 3,046 | 0.21% | 0.22% | 15 | -4,723 | -5.37% | Q4 2025 | Jan 13, 2026 |
| World Investment Advisors | History | Added to | 77,745 | 2,848 | 0.05% | 0.05% | 16 | +7,850 | 11.23% | Q4 2025 | Mar 12, 2026 |
| PRINCIPAL SECURITIES, INC. | History | Added to | 76,804 | 2,813 | 0.04% | 0.04% | 17 | +14,747 | 23.76% | Q4 2025 | Feb 12, 2026 |
| Wealthspire Retirement, LLC | History | Added to | 75,794 | 2,776 | 0.17% | 0.17% | 18 | +2,399 | 3.27% | Q4 2025 | Feb 18, 2026 |
| Cambridge Investment Research Advisors, Inc. | History | Added to | 71,612 | 2,624 | 0.01% | 0.01% | 19 | +1,295 | 1.84% | Q4 2025 | Feb 05, 2026 |
| Heritage Wealth Management, Inc. | History | Added to | 68,843 | 2,522 | 0.7% | 0.51% | 20 | +19,857 | 40.54% | Q4 2025 | Jan 26, 2026 |
| OPTIMA CAPITAL LLC | History | Added to | 61,021 | 2,235 | 0.97% | 1.05% | 21 | +341 | 0.56% | Q4 2025 | Jan 23, 2026 |
| Bedel Financial Consulting, Inc. | History | Added to | 51,151 | 1,873 | 0.2% | 0.19% | 22 | +8,932 | 21.16% | Q4 2025 | Jan 28, 2026 |
| RAYMOND JAMES FINANCIAL INC | History | Added to | 44,764 | 1,639 | 0.0% | 0.0% | 23 | +20,556 | 84.91% | Q4 2025 | Feb 18, 2026 |
| Diligent Investors, LLC | History | Reduced | 41,627 | 1,525 | 0.38% | 0.38% | 24 | -815 | -1.92% | Q4 2025 | Jan 23, 2026 |
| Encompass More Asset Management | History | Added to | 37,584 | 1,376 | 0.25% | 0.26% | 25 | +187 | 0.5% | Q4 2025 | Feb 03, 2026 |
| MML INVESTORS SERVICES, LLC | History | Added to | 36,456 | 1,335 | 0.0% | 0.0% | 26 | +1,160 | 3.29% | Q4 2025 | Feb 13, 2026 |
| Balance Wealth, LLC | History | Reduced | 35,809 | 1,311 | 0.42% | 0.32% | 27 | -112 | -0.31% | Q4 2025 | Jan 21, 2026 |
| Visionary Wealth Advisors | History | Added to | 34,331 | 1,257 | 0.06% | 0.06% | 28 | +254 | 0.75% | Q4 2025 | Feb 13, 2026 |
| OFC FINANCIAL PLANNING, LLC | History | Added to | 33,566 | 1,229 | 1.17% | 1.12% | 29 | +1,758 | 5.53% | Q4 2025 | Feb 04, 2026 |
| CreativeOne Wealth, LLC | History | Added to | 33,006 | 1,209 | 0.03% | 0.03% | 30 | +2,658 | 8.76% | Q4 2025 | Feb 13, 2026 |
| Kestra Advisory Services, LLC | History | Added to | 32,602 | 1,194 | 0.0% | 0.0% | 31 | +9,555 | 41.46% | Q4 2025 | Feb 13, 2026 |
| CENTAURUS FINANCIAL, INC. | History | Reduced | 31,556 | 1,156 | 0.05% | 0.06% | 32 | -4,360 | -12.14% | Q4 2025 | Feb 13, 2026 |
| Kingsview Wealth Management, LLC | History | Added to | 29,329 | 1,074 | 0.02% | 0.01% | 33 | +7,146 | 32.21% | Q4 2025 | Feb 09, 2026 |
| CONTINUUM WEALTH ADVISORS, LLC | History | Reduced | 25,421 | 931 | 0.36% | 0.39% | 34 | -273 | -1.06% | Q4 2025 | Feb 04, 2026 |
| Steward Partners Investment Advisory, LLC | History | Added to | 23,752 | 870 | 0.0% | 0.0% | 35 | +852 | 3.72% | Q4 2025 | Feb 12, 2026 |
| Curtis Advisory Group, LLC | History | No change | 23,177 | 849 | 0.18% | 0.19% | 36 | 0 | 0.0% | Q4 2025 | Jan 23, 2026 |
| 4J Wealth Management LLC | History | Reduced | 21,854 | 800 | 0.46% | 0.47% | 37 | -475 | -2.13% | Q4 2025 | Jan 15, 2026 |
| TRUIST FINANCIAL CORP | History | Reduced | 20,262 | 742 | 0.0% | 0.0% | 38 | -3,172 | -13.54% | Q4 2025 | Feb 02, 2026 |
| RFG Advisory, LLC | History | Reduced | 19,755 | 723 | 0.01% | 0.01% | 39 | -545 | -2.68% | Q4 2025 | Feb 03, 2026 |
| FORONJY FINANCIAL LLC | History | Added to | 18,950 | 694 | 0.29% | 0.26% | 40 | +2,135 | 12.7% | Q4 2025 | Feb 03, 2026 |
| DAYMARK WEALTH PARTNERS, LLC | History | Added to | 18,140 | 664 | 0.02% | 0.02% | 41 | +1,156 | 6.81% | Q4 2025 | Jan 12, 2026 |
| AXXCESS WEALTH MANAGEMENT, LLC | History | Reduced | 17,742 | 649 | 0.01% | 0.34% | 42 | -435,108 | -96.08% | Q4 2025 | Feb 19, 2026 |
| Private Advisor Group, LLC | History | No change | 17,238 | 631 | 0.0% | 0.0% | 43 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| Capital Asset Advisory Services LLC | History | Reduced | 17,007 | 627 | 0.03% | 0.7% | 44 | -435,843 | -96.24% | Q4 2025 | Jan 09, 2026 |
| MKD WEALTH COACHES, LLC | History | No change | 15,740 | 576 | 0.58% | 0.56% | 45 | 0 | 0.0% | Q4 2025 | Jan 12, 2026 |
| Brookstone Capital Management | History | Added to | 13,106 | 480 | 0.01% | 0.0% | 46 | +2,352 | 21.87% | Q4 2025 | Jan 15, 2026 |
| CALIBER WEALTH MANAGEMENT, LLC / KS | History | Reduced | 13,111 | 480 | 0.05% | 0.05% | 47 | -176 | -1.32% | Q4 2025 | Jan 28, 2026 |
| OLD MISSION CAPITAL LLC | History | New | 12,892 | 472 | 0.01% | — | 48 | +12,892 | New | Q4 2025 | Feb 17, 2026 |
| Harvest Investment Services, LLC | History | No change | 12,882 | 471 | 0.09% | 0.09% | 49 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| Simplicity Wealth,LLC | History | New | 12,714 | 465 | 0.03% | — | 50 | +12,714 | New | Q4 2025 | Jan 30, 2026 |
| INTEGRAL INVESTMENT ADVISORS, INC. | History | Added to | 12,650 | 463 | 0.11% | 0.1% | 51 | +2,250 | 21.63% | Q4 2025 | Feb 06, 2026 |
| Vantage Financial Partners, LLC | History | New | 12,434 | 455 | 0.09% | — | 52 | +12,434 | New | Q4 2025 | Feb 03, 2026 |
| Western Wealth Management, LLC | History | Reduced | 12,394 | 454 | 0.02% | 0.02% | 53 | -349 | -2.74% | Q4 2025 | Feb 05, 2026 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | History | No change | 9,624 | 352 | 0.05% | 0.05% | 54 | 0 | 0.0% | Q4 2025 | Feb 09, 2026 |
| Atria Investments, Inc | History | Reduced | 9,472 | 347 | 0.0% | 0.0% | 55 | -212 | -2.19% | Q4 2025 | Feb 05, 2026 |
| Advisory Services Network, LLC | History | Reduced | 9,472 | 347 | 0.0% | 0.01% | 56 | -212 | -2.19% | Q4 2025 | Feb 17, 2026 |
| CHAPMAN FINANCIAL GROUP, LLC | History | Added to | 9,155 | 335 | 0.23% | 0.19% | 57 | +1,400 | 18.05% | Q4 2025 | Feb 02, 2026 |
| Arax Advisory Partners | History | Added to | 8,114 | 297 | 0.01% | 0.0% | 58 | +1 | 0.01% | Q4 2025 | Feb 13, 2026 |
| INTEGRITY ALLIANCE, LLC. | History | New | 7,629 | 279 | 0.01% | — | 59 | +7,629 | New | Q4 2025 | Feb 09, 2026 |
| Ameritas Advisory Services, LLC | History | New | 7,486 | 274 | 0.01% | — | 60 | +7,486 | New | Q4 2025 | Feb 04, 2026 |
| Capital Investment Advisory Services, LLC | History | Reduced | 7,239 | 265 | 0.02% | 0.02% | 61 | -168 | -2.27% | Q4 2025 | Jan 21, 2026 |
| D.B. Root & Company, LLC | History | Reduced | 7,194 | 263 | 0.06% | 0.07% | 62 | -93 | -1.28% | Q4 2025 | Feb 03, 2026 |
| VestGen Advisors, LLC | History | Reduced | 6,993 | 256 | 0.01% | 0.01% | 63 | -3,825 | -35.36% | Q4 2025 | Feb 17, 2026 |
| COFG Advisors, LLC | History | New | 6,775 | 248 | 0.06% | — | 64 | +6,775 | New | Q4 2025 | Feb 10, 2026 |
| Capital Investment Advisors, LLC | History | No change | 5,880 | 215 | 0.0% | 0.0% | 65 | 0 | 0.0% | Q4 2025 | Jan 13, 2026 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | History | New | 5,709 | 209 | 0.0% | — | 66 | +5,709 | New | Q4 2025 | Feb 10, 2026 |
| BLVD Private Wealth, LLC | History | Reduced | 5,559 | 203 | 0.18% | 0.19% | 67 | -501 | -8.27% | Q4 2025 | Jan 27, 2026 |
| AdvisorNet Financial, Inc | History | No change | 4,100 | 150 | 0.01% | 0.01% | 68 | 0 | 0.0% | Q4 2025 | Jan 20, 2026 |
| DHJJ Financial Advisors, Ltd. | History | Added to | 2,261 | 82 | 0.03% | 0.02% | 69 | +626 | 38.29% | Q4 2025 | Jan 23, 2026 |
| Global Retirement Partners, LLC | History | No change | 1,476 | 54 | 0.0% | 0.0% | 70 | 0 | 0.0% | Q4 2025 | Feb 06, 2026 |
| CoreCap Advisors, LLC | History | No change | 1,388 | 50 | 0.0% | 0.0% | 71 | 0 | 0.0% | Q4 2025 | Jan 13, 2026 |
| SageView Advisory Group, LLC | History | New | 1,031 | 37 | 0.0% | — | 72 | +1,031 | New | Q4 2025 | Feb 17, 2026 |
| CREATIVE FINANCIAL DESIGNS INC /ADV | History | No change | 1,000 | 36 | 0.0% | 0.0% | 73 | 0 | 0.0% | Q4 2025 | Feb 06, 2026 |
| HARBOUR INVESTMENTS, INC. | History | Reduced | 811 | 29 | 0.0% | 0.0% | 74 | -1,035 | -56.07% | Q4 2025 | Feb 09, 2026 |
| GILPIN WEALTH MANAGEMENT, LLC | History | New | 700 | 25 | 0.02% | — | 75 | +700 | New | Q4 2025 | Feb 11, 2026 |
| Allworth Financial LP | History | New | 400 | 14 | 0.0% | — | 76 | +400 | New | Q4 2025 | Feb 05, 2026 |
| Financial Network Wealth Advisors LLC | History | No change | 405 | 14 | 0.01% | 0.02% | 77 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| AE Wealth Management LLC | History | No change | 329 | 12 | 0.0% | 0.0% | 78 | 0 | 0.0% | Q4 2025 | Jan 26, 2026 |
| HAZLETT, BURT & WATSON, INC. | History | No change | 219 | 8 | 0.0% | 0.0% | 79 | 0 | 0.0% | Q4 2025 | Feb 10, 2026 |
| CWM, LLC | History | Reduced | 163 | 6 | 0.0% | 0.0% | 80 | -147 | -47.42% | Q4 2025 | Jan 26, 2026 |
| IFP Advisors, Inc | History | No change | 130 | 4 | 0.0% | 0.0% | 81 | 0 | 0.0% | Q4 2025 | Feb 06, 2026 |
| MORGAN STANLEY | History | Reduced | 83 | 3 | 0.0% | 0.0% | 82 | -206 | -71.28% | Q4 2025 | Feb 13, 2026 |
| BANK OF MONTREAL /CAN/ | History | New | 62 | 2 | 0.0% | — | 83 | +62 | New | Q4 2025 | Feb 12, 2026 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | History | Closed out | 0 | 0 | — | 0.0% | — | -27,016 | -100.0% | Q3 2025 | Nov 14, 2025 |
| Independent Wealth Network Inc. | History | Closed out | 0 | 0 | — | 0.25% | — | -21,808 | -100.0% | Q3 2025 | Oct 15, 2025 |
| CITADEL ADVISORS LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -12,626 | -100.0% | Q3 2025 | Nov 14, 2025 |
| IBEX WEALTH ADVISORS | History | Closed out | 0 | 0 | — | 0.02% | — | -7,216 | -100.0% | Q3 2025 | Nov 12, 2025 |