Innovator ETFs Trust - UMAY
Detailed investor-level table based on 13F positions.
Early Q1 2026 data: only 1 institutional holders reported so far. The full shareholder list will grow as more funds file with the SEC.
Methodology:
Market value and % of portfolio use SEC reported VALUE ($000).
For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received.
Details.
Rows: 0
| Investor | History | Status | Shares held | Market value ($000) | % of portfolio | Previous % | Rank | Change in shares | % change in shares | Source | Date reported |
|---|---|---|---|---|---|---|---|---|---|---|---|
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | History | Reduced | 147,670 | 5,400 | 0.32% | 0.33% | 1 | -9,737 | -6.19% | Q4 2025 | Jan 20, 2026 |
| Kestra Advisory Services, LLC | History | Reduced | 67,075 | 2,453 | 0.01% | 0.01% | 2 | -3,183 | -4.53% | Q4 2025 | Feb 13, 2026 |
| CENTRAL VALLEY ADVISORS, LLC | History | Reduced | 55,421 | 2,026 | 0.61% | 0.62% | 3 | -1 | -0.0% | Q4 2025 | Jan 12, 2026 |
| Castle Rock Wealth Management, LLC | History | Reduced | 48,821 | 1,794 | 0.39% | 0.41% | 4 | -2,633 | -5.12% | Q4 2025 | Feb 05, 2026 |
| OSAIC HOLDINGS, INC. | History | Reduced | 44,635 | 1,632 | 0.0% | 0.0% | 5 | -8,329 | -15.73% | Q4 2025 | Feb 17, 2026 |
| ENVESTNET ASSET MANAGEMENT INC | History | Reduced | 41,361 | 1,512 | 0.0% | 0.0% | 6 | -8,349 | -16.8% | Q4 2025 | Feb 10, 2026 |
| COMMONWEALTH EQUITY SERVICES, LLC | History | Reduced | 40,016 | 1,463 | 0.0% | 0.0% | 7 | -4,613 | -10.34% | Q4 2025 | Feb 12, 2026 |
| RAYMOND JAMES FINANCIAL INC | History | Added to | 39,696 | 1,451 | 0.0% | 0.0% | 8 | +8,788 | 28.43% | Q4 2025 | Feb 18, 2026 |
| Cetera Investment Advisers | History | Reduced | 37,277 | 1,363 | 0.0% | 0.0% | 9 | -3,058 | -7.58% | Q4 2025 | Feb 17, 2026 |
| TRUIST FINANCIAL CORP | History | Reduced | 34,324 | 1,255 | 0.0% | 0.0% | 10 | -766 | -2.18% | Q4 2025 | Feb 02, 2026 |
| KFG WEALTH MANAGEMENT, LLC | History | Reduced | 31,292 | 1,144 | 0.15% | 0.2% | 11 | -6,888 | -18.04% | Q4 2025 | Jan 21, 2026 |
| Spire Wealth Management | History | Reduced | 30,576 | 1,118 | 0.04% | 0.05% | 12 | -13,157 | -30.08% | Q4 2025 | Jan 14, 2026 |
| Brookstone Capital Management | History | Reduced | 29,541 | 1,080 | 0.01% | 0.01% | 13 | -1,162 | -3.78% | Q4 2025 | Jan 15, 2026 |
| MML INVESTORS SERVICES, LLC | History | No change | 21,583 | 789 | 0.0% | 0.0% | 14 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| OLD MISSION CAPITAL LLC | History | Reduced | 21,533 | 787 | 0.02% | 0.03% | 15 | -16,906 | -43.98% | Q4 2025 | Feb 17, 2026 |
| LPL Financial LLC | History | Reduced | 20,624 | 754 | 0.0% | 0.0% | 16 | -3,717 | -15.27% | Q4 2025 | Feb 11, 2026 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | History | Added to | 20,460 | 748 | 0.01% | 0.01% | 17 | +7,402 | 56.69% | Q4 2025 | Feb 10, 2026 |
| Keystone Wealth Services, LLC | History | New | 14,553 | 580 | 0.12% | — | 18 | +14,553 | New | Q4 2025 | Jan 26, 2026 |
| Merit Financial Group, LLC | History | New | 15,670 | 573 | 0.0% | — | 19 | +15,670 | New | Q4 2025 | Jan 26, 2026 |
| Allworth Financial LP | History | New | 15,362 | 561 | 0.0% | — | 20 | +15,362 | New | Q4 2025 | Feb 05, 2026 |
| Wood Tarver Financial Group, LLC | History | Reduced | 14,767 | 540 | 0.15% | 0.16% | 21 | -270 | -1.8% | Q4 2025 | Feb 12, 2026 |
| MILESTONE ASSET MANAGEMENT, LLC | History | No change | 14,030 | 513 | 0.1% | 0.1% | 22 | 0 | 0.0% | Q4 2025 | Jan 28, 2026 |
| CITADEL ADVISORS LLC | History | New | 12,511 | 457 | 0.0% | — | 23 | +12,511 | New | Q4 2025 | Feb 17, 2026 |
| WEALTH ALLIANCE, LLC | History | No change | 11,220 | 410 | 0.04% | 0.04% | 24 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| IMG Wealth Management, Inc. | History | Added to | 11,071 | 404 | 0.26% | 0.24% | 25 | +1,363 | 14.04% | Q4 2025 | Feb 05, 2026 |
| Steward Partners Investment Advisory, LLC | History | No change | 9,194 | 336 | 0.0% | 0.0% | 26 | 0 | 0.0% | Q4 2025 | Feb 12, 2026 |
| AE Wealth Management LLC | History | Reduced | 8,676 | 317 | 0.0% | 0.0% | 27 | -6,594 | -43.18% | Q4 2025 | Jan 26, 2026 |
| AssuredPartners Investment Advisors, LLC | History | New | 8,292 | 303 | 0.05% | — | 28 | +8,292 | New | Q4 2025 | Feb 03, 2026 |
| Strategic Blueprint, LLC | History | Reduced | 7,360 | 269 | 0.02% | 0.01% | 29 | -1,395 | -15.93% | Q4 2025 | Jan 30, 2026 |
| Allegiance Financial Group Advisory Services LLC | History | No change | 7,355 | 269 | 0.06% | 0.06% | 30 | 0 | 0.0% | Q4 2025 | Feb 03, 2026 |
| ROYAL BANK OF CANADA | History | New | 5,767 | 211 | 0.0% | — | 31 | +5,767 | New | Q4 2025 | Feb 17, 2026 |
| Bedel Financial Consulting, Inc. | History | No change | 5,722 | 209 | 0.02% | 0.03% | 32 | 0 | 0.0% | Q4 2025 | Jan 28, 2026 |
| Capital Investment Advisory Services, LLC | History | No change | 3,525 | 128 | 0.01% | 0.01% | 33 | 0 | 0.0% | Q4 2025 | Jan 21, 2026 |
| Noble Wealth Management PBC | History | No change | 800 | 29 | 0.01% | 0.01% | 34 | 0 | 0.0% | Q4 2025 | Jan 05, 2026 |
| EVOLUTION WEALTH MANAGEMENT INC. | History | No change | 600 | 21 | 0.02% | 0.02% | 35 | 0 | 0.0% | Q4 2025 | Feb 10, 2026 |
| CoreCap Advisors, LLC | History | Reduced | 558 | 20 | 0.0% | 0.0% | 36 | -207 | -27.06% | Q4 2025 | Jan 13, 2026 |
| WealthShield Partners, LLC | History | No change | 474 | 17 | 0.0% | 0.0% | 37 | 0 | 0.0% | Q4 2025 | Feb 03, 2026 |
| Financial Network Wealth Advisors LLC | History | No change | 462 | 16 | 0.02% | 0.02% | 38 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| Archer Investment Corp | History | No change | 350 | 12 | 0.0% | 0.0% | 39 | 0 | 0.0% | Q4 2025 | Jan 30, 2026 |
| CWM, LLC | History | No change | 300 | 11 | 0.0% | 0.0% | 40 | 0 | 0.0% | Q4 2025 | Jan 26, 2026 |
| UBS Group AG | History | New | 221 | 8 | 0.0% | — | 41 | +221 | New | Q4 2025 | Jan 29, 2026 |
| Larson Financial Group LLC | History | No change | 186 | 6 | 0.0% | 0.0% | 42 | 0 | 0.0% | Q4 2025 | Feb 06, 2026 |
| BARCLAYS PLC | History | Added to | 110 | 4 | 0.0% | 0.0% | 43 | +54 | 96.43% | Q4 2025 | Feb 13, 2026 |
| Keating Financial Advisory Services, Inc. | History | New | 62 | 2 | 0.0% | — | 44 | +62 | New | Q4 2025 | Feb 09, 2026 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | History | Closed out | 0 | 0 | — | 0.0% | — | -39,006 | -100.0% | Q3 2025 | Nov 14, 2025 |
| HARBOUR INVESTMENTS, INC. | History | Closed out | 0 | 0 | — | 0.01% | — | -15,670 | -100.0% | Q3 2025 | Nov 12, 2025 |
| AXXCESS WEALTH MANAGEMENT, LLC | History | Closed out | 0 | 0 | — | 0.01% | — | -14,969 | -100.0% | Q3 2025 | Nov 07, 2025 |
| Focus Partners Advisor Solutions, LLC | History | Closed out | 0 | 0 | — | 0.01% | — | -14,710 | -100.0% | Q3 2025 | Nov 12, 2025 |
| O'Connor Financial Group LLC | History | Closed out | 0 | 0 | — | 0.13% | — | -8,666 | -100.0% | Q3 2025 | Oct 27, 2025 |
| RETIREMENT GUYS FORMULA LLC | History | Closed out | 0 | 0 | — | 0.09% | — | -7,333 | -100.0% | Q3 2025 | Oct 21, 2025 |
| GOLDMAN SACHS GROUP INC | History | Closed out | 0 | 0 | — | 0.0% | — | -6,547 | -100.0% | Q3 2025 | Nov 14, 2025 |
| Advisory Services Network, LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -3,069 | -100.0% | Q3 2025 | Nov 18, 2025 |
| JPMORGAN CHASE & CO | History | Closed out | 0 | 0 | — | 0.0% | — | -833 | -100.0% | Q3 2025 | Nov 26, 2025 |
| Ameritas Advisory Services, LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -727 | -100.0% | Q3 2025 | Nov 06, 2025 |