Innovator ETFs Trust - UMAY
Detailed investor-level table based on 13F positions.
Methodology:
Market value and % of portfolio use SEC reported VALUE ($000).
For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received.
Details.
Rows: 0
| Investor | History | Status | Shares held | Market value ($000) | % of portfolio | Previous % | Rank | Change in shares | % change in shares | Source | Date reported |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | History | Reduced | 1,345,767 | 52,175 | 0.51% | 0.56% | 1 | -122,894 | -8.37% | Q3 2026 | Oct 22, 2026 |
| Talon Private Wealth, LLC | History | No change | 739,204 | 28,091 | 3.29% | 3.29% | 2 | 0 | 0.0% | Q2 2026 | Sep 11, 2026 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | History | Added to | 179,416 | 6,955 | 0.34% | 0.31% | 3 | +14,820 | 9.0% | Q3 2026 | Oct 14, 2026 |
| Cerity Partners LLC | History | No change | 83,648 | 3,178 | 0.0% | 0.0% | 4 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Concurrent Investment Advisors, LLC | History | New | 65,253 | 2,529 | 0.02% | — | 5 | +65,253 | New | Q3 2026 | Oct 16, 2026 |
| CENTRAL VALLEY ADVISORS, LLC | History | Reduced | 65,125 | 2,524 | 0.68% | 0.64% | 6 | -80 | -0.12% | Q3 2026 | Oct 27, 2026 |
| OSAIC HOLDINGS, INC. | History | No change | 66,110 | 2,512 | 0.0% | 0.0% | 7 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| ENVESTNET ASSET MANAGEMENT INC | History | No change | 63,064 | 2,396 | 0.0% | 0.0% | 8 | 0 | 0.0% | Q2 2026 | Sep 23, 2026 |
| Cetera Investment Advisers | History | No change | 56,244 | 2,137 | 0.0% | 0.0% | 9 | 0 | 0.0% | Q2 2026 | Aug 12, 2026 |
| Spire Wealth Management | History | Reduced | 53,611 | 2,078 | 0.06% | 0.07% | 10 | -4,051 | -7.03% | Q3 2026 | Oct 30, 2026 |
| COMMONWEALTH EQUITY SERVICES, LLC | History | Reduced | 52,775 | 2,046 | 0.0% | 0.0% | 11 | -1,621 | -2.98% | Q3 2026 | Nov 02, 2026 |
| Castle Rock Wealth Management, LLC | History | Reduced | 47,094 | 1,844 | 0.35% | 0.35% | 12 | -249 | -0.53% | Q3 2026 | Oct 09, 2026 |
| KFG WEALTH MANAGEMENT, LLC | History | Reduced | 36,519 | 1,415 | 0.15% | 0.19% | 13 | -8,169 | -18.28% | Q3 2026 | Oct 16, 2026 |
| O'Connor Financial Group LLC | History | Added to | 33,449 | 1,296 | 0.46% | 0.45% | 14 | +106 | 0.32% | Q3 2026 | Oct 26, 2026 |
| Wood Tarver Financial Group, LLC | History | No change | 32,789 | 1,246 | 0.29% | 0.29% | 15 | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| Lantz Financial LLC | History | Reduced | 29,764 | 1,153 | 0.21% | 0.21% | 16 | -174 | -0.58% | Q3 2026 | Oct 15, 2026 |
| Kestra Advisory Services, LLC | History | Reduced | 29,568 | 1,146 | 0.0% | 0.01% | 17 | -28,270 | -48.88% | Q3 2026 | Nov 02, 2026 |
| MML INVESTORS SERVICES, LLC | History | No change | 27,784 | 1,055 | 0.0% | 0.0% | 18 | 0 | 0.0% | Q2 2026 | Aug 07, 2026 |
| OLD MISSION CAPITAL LLC | History | No change | 24,230 | 920 | 0.01% | 0.01% | 19 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | History | No change | 23,703 | 900 | 0.01% | 0.01% | 20 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| SteelPeak Wealth, LLC | History | Reduced | 20,453 | 792 | 0.02% | 0.02% | 21 | -1,525 | -6.94% | Q3 2026 | Oct 16, 2026 |
| TRUIST FINANCIAL CORP | History | Reduced | 20,009 | 775 | 0.0% | 0.0% | 22 | -3,133 | -13.54% | Q3 2026 | Oct 30, 2026 |
| IMG Wealth Management, Inc. | History | Added to | 18,926 | 733 | 0.38% | 0.24% | 23 | +7,526 | 66.02% | Q3 2026 | Oct 26, 2026 |
| LPL Financial LLC | History | No change | 19,043 | 723 | 0.0% | 0.0% | 24 | 0 | 0.0% | Q2 2026 | Aug 07, 2026 |
| Trek Financial, LLC | History | Reduced | 18,570 | 719 | 0.03% | 0.04% | 25 | -633 | -3.3% | Q3 2026 | Oct 29, 2026 |
| RAYMOND JAMES FINANCIAL INC | History | No change | 18,883 | 717 | 0.0% | 0.0% | 26 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| MONEY CONCEPTS CAPITAL CORP | History | No change | 18,255 | 693 | 0.03% | 0.03% | 27 | 0 | 0.0% | Q2 2026 | Aug 04, 2026 |
| CITADEL ADVISORS LLC | History | No change | 16,899 | 642 | 0.0% | 0.0% | 28 | 0 | 0.0% | Q2 2026 | Sep 02, 2026 |
| Arkadios Wealth Advisors | History | No change | 15,956 | 606 | 0.01% | 0.01% | 29 | 0 | 0.0% | Q2 2026 | Aug 10, 2026 |
| Merit Financial Group, LLC | History | No change | 15,670 | 595 | 0.0% | 0.0% | 30 | 0 | 0.0% | Q2 2026 | Jul 20, 2026 |
| Atria Investments, Inc | History | Reduced | 15,275 | 592 | 0.01% | 0.01% | 31 | -160 | -1.04% | Q3 2026 | Oct 15, 2026 |
| Allworth Financial LP | History | No change | 15,362 | 583 | 0.0% | 0.0% | 32 | 0 | 0.0% | Q2 2026 | Aug 11, 2026 |
| MILESTONE ASSET MANAGEMENT, LLC | History | No change | 13,412 | 519 | 0.08% | 0.08% | 33 | 0 | 0.0% | Q3 2026 | Oct 15, 2026 |
| Advisory Services Network, LLC | History | No change | 13,105 | 498 | 0.01% | 0.01% | 34 | 0 | 0.0% | Q2 2026 | Aug 12, 2026 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | History | New | 11,669 | 455 | 0.0% | — | 35 | +11,669 | New | Q3 2026 | Oct 13, 2026 |
| WEALTH ALLIANCE, LLC | History | No change | 11,220 | 426 | 0.04% | 0.04% | 36 | 0 | 0.0% | Q2 2026 | Aug 11, 2026 |
| MORGAN STANLEY | History | No change | 9,555 | 363 | 0.0% | 0.0% | 37 | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| Virtue Capital Management, LLC | History | Added to | 9,213 | 357 | 0.05% | 0.05% | 38 | +12 | 0.13% | Q3 2026 | Oct 29, 2026 |
| Steward Partners Investment Advisory, LLC | History | No change | 9,194 | 349 | 0.0% | 0.0% | 39 | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| AE Wealth Management LLC | History | No change | 8,976 | 341 | 0.0% | 0.0% | 40 | 0 | 0.0% | Q2 2026 | Aug 03, 2026 |
| Beacon Pointe Advisors, LLC | History | No change | 7,753 | 294 | 0.0% | 0.0% | 41 | 0 | 0.0% | Q2 2026 | Aug 18, 2026 |
| Allegiance Financial Group Advisory Services LLC | History | No change | 7,355 | 285 | 0.05% | 0.05% | 42 | 0 | 0.0% | Q3 2026 | Nov 02, 2026 |
| Strategic Blueprint, LLC | History | No change | 7,347 | 284 | 0.01% | 0.01% | 43 | 0 | 0.0% | Q3 2026 | Oct 22, 2026 |
| WealthShield Partners, LLC | History | No change | 6,841 | 259 | 0.04% | 0.04% | 44 | 0 | 0.0% | Q2 2026 | Aug 12, 2026 |
| Sequoia Financial Advisors, LLC | History | No change | 6,528 | 248 | 0.0% | 0.0% | 45 | 0 | 0.0% | Q2 2026 | Jul 17, 2026 |
| ROYAL BANK OF CANADA | History | No change | 5,767 | 219 | 0.0% | 0.0% | 46 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Bedel Financial Consulting, Inc. | History | No change | 5,722 | 217 | 0.02% | 0.02% | 47 | 0 | 0.0% | Q2 2026 | Jul 29, 2026 |
| Triad Wealth Partners, LLC | History | New | 5,525 | 214 | 0.01% | — | 48 | +5,525 | New | Q3 2026 | Oct 26, 2026 |
| Chris Bulman Inc | History | Reduced | 5,465 | 211 | 0.07% | 0.09% | 49 | -845 | -13.39% | Q3 2026 | Oct 20, 2026 |
| Foundry Financial Group, Inc. | History | No change | 5,375 | 208 | 0.09% | 0.09% | 50 | 0 | 0.0% | Q3 2026 | Oct 27, 2026 |
| KINGSWOOD WEALTH ADVISORS, LLC | History | No change | 5,355 | 207 | 0.01% | 0.01% | 51 | 0 | 0.0% | Q3 2026 | Oct 23, 2026 |
| FOUNDERS FINANCIAL SECURITIES LLC | History | Reduced | 5,262 | 204 | 0.01% | 0.01% | 52 | -67 | -1.26% | Q3 2026 | Oct 28, 2026 |
| Savvy Advisors, Inc. | History | No change | 5,312 | 201 | 0.0% | 0.0% | 53 | 0 | 0.0% | Q2 2026 | Aug 03, 2026 |
| TOUNJIAN ADVISORY PARTNERS, LLC | History | No change | 4,355 | 168 | 0.07% | 0.07% | 54 | 0 | 0.0% | Q3 2026 | Nov 04, 2026 |
| Capital Investment Advisory Services, LLC | History | Reduced | 2,674 | 103 | 0.01% | 0.01% | 55 | -525 | -16.41% | Q3 2026 | Oct 30, 2026 |
| EVOLUTION WEALTH MANAGEMENT INC. | History | No change | 2,314 | 89 | 0.05% | 0.05% | 56 | 0 | 0.0% | Q3 2026 | Oct 28, 2026 |
| Continuum Advisory, LLC | History | No change | 1,627 | 61 | 0.0% | 0.0% | 57 | 0 | 0.0% | Q2 2026 | Aug 06, 2026 |
| Noble Wealth Management PBC | History | No change | 700 | 27 | 0.01% | 0.01% | 58 | 0 | 0.0% | Q3 2026 | Oct 01, 2026 |
| CoreCap Advisors, LLC | History | Added to | 617 | 23 | 0.0% | 0.0% | 59 | +168 | 37.42% | Q3 2026 | Oct 08, 2026 |
| CREATIVE FINANCIAL DESIGNS INC /ADV | History | No change | 527 | 20 | 0.0% | 0.0% | 60 | 0 | 0.0% | Q3 2026 | Nov 04, 2026 |
| Archer Investment Corp | History | No change | 467 | 18 | 0.0% | 0.0% | 61 | 0 | 0.0% | Q3 2026 | Nov 05, 2026 |
| Financial Network Wealth Advisors LLC | History | No change | 462 | 17 | 0.02% | 0.02% | 62 | 0 | 0.0% | Q3 2026 | Oct 27, 2026 |
| Larson Financial Group LLC | History | No change | 186 | 7 | 0.0% | 0.0% | 63 | 0 | 0.0% | Q3 2026 | Nov 05, 2026 |
| Keating Financial Advisory Services, Inc. | History | No change | 62 | 2 | 0.0% | 0.0% | 64 | 0 | 0.0% | Q2 2026 | Aug 11, 2026 |