Innovator ETFs Trust - UNOV
Detailed investor-level table based on 13F positions.
Early Q1 2026 data: only 1 institutional holders reported so far. The full shareholder list will grow as more funds file with the SEC.
Methodology:
Market value and % of portfolio use SEC reported VALUE ($000).
For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received.
Details.
Rows: 0
| Investor | History | Status | Shares held | Market value ($000) | % of portfolio | Previous % | Rank | Change in shares | % change in shares | Source | Date reported |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | History | Added to | 1,695,601 | 64,527 | 0.74% | 0.04% | 1 | +1,610,883 | 1901.46% | Q4 2025 | Jan 15, 2026 |
| OSAIC HOLDINGS, INC. | History | Added to | 149,524 | 5,690 | 0.01% | 0.01% | 2 | +21,012 | 16.35% | Q4 2025 | Feb 17, 2026 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | History | Reduced | 144,030 | 5,481 | 0.33% | 0.33% | 3 | -9,015 | -5.89% | Q4 2025 | Jan 20, 2026 |
| 4J Wealth Management LLC | History | New | 135,531 | 5,157 | 2.95% | — | 4 | +135,531 | New | Q4 2025 | Jan 15, 2026 |
| IFP Advisors, Inc | History | New | 94,828 | 3,608 | 0.08% | — | 5 | +94,828 | New | Q4 2025 | Feb 06, 2026 |
| CENTRAL VALLEY ADVISORS, LLC | History | Added to | 82,218 | 3,128 | 0.93% | 0.57% | 6 | +33,414 | 68.47% | Q4 2025 | Jan 12, 2026 |
| Kellett Wealth Advisors, LLC | History | New | 80,900 | 3,078 | 1.76% | — | 7 | +80,900 | New | Q4 2025 | Jan 23, 2026 |
| IHT Wealth Management, LLC | History | Added to | 69,462 | 2,668 | 0.06% | 0.02% | 8 | +50,891 | 274.03% | Q4 2025 | Feb 17, 2026 |
| RK Capital Management, LLC/FL | History | Reduced | 66,637 | 2,535 | 0.07% | 0.03% | 9 | -40,493 | -37.8% | Q4 2025 | Feb 17, 2026 |
| Kestra Advisory Services, LLC | History | Added to | 65,409 | 2,489 | 0.01% | 0.0% | 10 | +39,829 | 155.7% | Q4 2025 | Feb 13, 2026 |
| Spire Wealth Management | History | Added to | 63,725 | 2,425 | 0.08% | 0.02% | 11 | +46,264 | 264.96% | Q4 2025 | Jan 14, 2026 |
| COMMONWEALTH EQUITY SERVICES, LLC | History | Added to | 63,401 | 2,412 | 0.0% | 0.0% | 12 | +890 | 1.42% | Q4 2025 | Feb 12, 2026 |
| MGO ONE SEVEN LLC | History | Reduced | 60,561 | 2,304 | 0.05% | 0.08% | 13 | -36,445 | -37.57% | Q4 2025 | Feb 03, 2026 |
| HighTower Advisors, LLC | History | New | 48,952 | 1,862 | 0.0% | — | 14 | +48,952 | New | Q4 2025 | Feb 06, 2026 |
| KFG WEALTH MANAGEMENT, LLC | History | Reduced | 46,759 | 1,779 | 0.24% | 0.25% | 15 | -243 | -0.52% | Q4 2025 | Jan 21, 2026 |
| AE Wealth Management LLC | History | Added to | 44,770 | 1,703 | 0.01% | 0.01% | 16 | +22,607 | 102.0% | Q4 2025 | Jan 26, 2026 |
| Cetera Investment Advisers | History | Added to | 42,817 | 1,629 | 0.0% | 0.0% | 17 | +21,613 | 101.93% | Q4 2025 | Feb 17, 2026 |
| Trek Financial, LLC | History | Added to | 42,365 | 1,612 | 0.09% | 0.02% | 18 | +33,861 | 398.18% | Q4 2025 | Feb 04, 2026 |
| ENVESTNET ASSET MANAGEMENT INC | History | Added to | 41,534 | 1,580 | 0.0% | 0.0% | 19 | +32,491 | 359.29% | Q4 2025 | Feb 10, 2026 |
| O'Connor Financial Group LLC | History | New | 35,972 | 1,377 | 0.55% | — | 20 | +35,972 | New | Q4 2025 | Jan 26, 2026 |
| MML INVESTORS SERVICES, LLC | History | Added to | 36,084 | 1,373 | 0.0% | 0.0% | 21 | +6,978 | 23.97% | Q4 2025 | Feb 13, 2026 |
| Cambridge Investment Research Advisors, Inc. | History | Added to | 24,789 | 943 | 0.0% | 0.0% | 22 | +12,686 | 104.82% | Q4 2025 | Feb 05, 2026 |
| Castle Rock Wealth Management, LLC | History | Reduced | 24,649 | 942 | 0.2% | 0.22% | 23 | -2,008 | -7.53% | Q4 2025 | Feb 05, 2026 |
| LPL Financial LLC | History | Added to | 23,777 | 904 | 0.0% | 0.0% | 24 | +5,739 | 31.82% | Q4 2025 | Feb 11, 2026 |
| SageView Advisory Group, LLC | History | Reduced | 23,556 | 896 | 0.03% | 0.05% | 25 | -13,852 | -37.03% | Q4 2025 | Feb 17, 2026 |
| Berger Financial Group, Inc | History | New | 22,040 | 838 | 0.05% | — | 27 | +22,040 | New | Q4 2025 | Jan 27, 2026 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | History | Added to | 22,025 | 838 | 0.01% | 0.01% | 26 | +10,350 | 88.65% | Q4 2025 | Feb 10, 2026 |
| ATTICUS WEALTH MANAGEMENT, LLC | History | No change | 21,778 | 828 | 0.2% | 0.21% | 28 | 0 | 0.0% | Q4 2025 | Feb 09, 2026 |
| Triumph Capital Management | History | New | 21,264 | 809 | 0.17% | — | 29 | +21,264 | New | Q4 2025 | Feb 12, 2026 |
| OLD MISSION CAPITAL LLC | History | Reduced | 20,633 | 785 | 0.02% | 0.03% | 30 | -20,919 | -50.34% | Q4 2025 | Feb 17, 2026 |
| Buska Wealth Management, LLC | History | Reduced | 18,396 | 700 | 0.26% | 0.28% | 31 | -6,458 | -25.98% | Q4 2025 | Jan 22, 2026 |
| Lantz Financial LLC | History | New | 17,087 | 650 | 0.14% | — | 32 | +17,087 | New | Q4 2025 | Jan 14, 2026 |
| RAYMOND JAMES FINANCIAL INC | History | Added to | 17,031 | 648 | 0.0% | 0.0% | 33 | +10,259 | 151.49% | Q4 2025 | Feb 18, 2026 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | History | Reduced | 14,491 | 551 | 0.0% | 0.0% | 34 | -26,175 | -64.37% | Q4 2025 | Feb 17, 2026 |
| TRUIST FINANCIAL CORP | History | Reduced | 14,347 | 545 | 0.0% | 0.0% | 35 | -400 | -2.71% | Q4 2025 | Feb 02, 2026 |
| Arete Wealth Advisors, LLC | History | Reduced | 14,136 | 538 | 0.03% | 0.03% | 36 | -144 | -1.01% | Q4 2025 | Feb 13, 2026 |
| Arkadios Wealth Advisors | History | New | 13,106 | 498 | 0.01% | — | 37 | +13,106 | New | Q4 2025 | Feb 13, 2026 |
| IMG Wealth Management, Inc. | History | Added to | 12,822 | 487 | 0.31% | 0.19% | 38 | +5,357 | 71.76% | Q4 2025 | Feb 05, 2026 |
| WealthShield Partners, LLC | History | New | 12,266 | 466 | 0.05% | — | 39 | +12,266 | New | Q4 2025 | Feb 03, 2026 |
| CWC Advisors, LLC. | History | New | 11,276 | 429 | 0.21% | — | 40 | +11,276 | New | Q4 2025 | Jan 26, 2026 |
| Three Seasons Wealth, LLC | History | No change | 11,117 | 423 | 0.04% | 0.04% | 41 | 0 | 0.0% | Q4 2025 | Jan 15, 2026 |
| Cornerstone Wealth Group, LLC | History | New | 10,542 | 401 | 0.03% | — | 42 | +10,542 | New | Q4 2025 | Jan 26, 2026 |
| ATX Financial Planning, LLC | History | New | 9,923 | 377 | 0.29% | — | 43 | +9,923 | New | Q4 2025 | Feb 19, 2026 |
| FINANCIAL MANAGEMENT NETWORK INC | History | No change | 8,365 | 318 | 0.05% | 0.05% | 44 | 0 | 0.0% | Q4 2025 | Jan 08, 2026 |
| Advisory Services Network, LLC | History | Added to | 8,178 | 311 | 0.0% | 0.0% | 45 | +1,502 | 22.5% | Q4 2025 | Feb 17, 2026 |
| Chris Bulman Inc | History | New | 7,050 | 268 | 0.12% | — | 46 | +7,050 | New | Q4 2025 | Jan 14, 2026 |
| Lakeridge Wealth Management LLC | History | No change | 6,881 | 261 | 0.12% | 0.11% | 47 | 0 | 0.0% | Q4 2025 | Jan 07, 2026 |
| FC Advisory LLC | History | Added to | 6,665 | 253 | 0.07% | 0.07% | 48 | +164 | 2.52% | Q4 2025 | Jan 13, 2026 |
| WorthPointe, LLC | History | Reduced | 6,591 | 250 | 0.07% | 0.14% | 49 | -3,141 | -32.27% | Q4 2025 | Jan 26, 2026 |
| DHJJ Financial Advisors, Ltd. | History | Added to | 5,532 | 210 | 0.07% | 0.0% | 50 | +5,157 | 1375.2% | Q4 2025 | Jan 23, 2026 |
| Sigma Planning Corp | History | New | 5,275 | 200 | 0.01% | — | 51 | +5,275 | New | Q4 2025 | Jan 30, 2026 |
| CENTAURUS FINANCIAL, INC. | History | No change | 4,525 | 172 | 0.01% | 0.01% | 52 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| JPMORGAN CHASE & CO | History | New | 4,117 | 156 | 0.0% | — | 53 | +4,117 | New | Q4 2025 | Feb 11, 2026 |
| AdvisorNet Financial, Inc | History | No change | 2,828 | 107 | 0.01% | 0.01% | 54 | 0 | 0.0% | Q4 2025 | Jan 20, 2026 |
| Aptus Capital Advisors, LLC | History | Added to | 2,700 | 102 | 0.0% | 0.0% | 55 | +2,250 | 500.0% | Q4 2025 | Feb 13, 2026 |
| Capital Analysts, LLC | History | New | 2,639 | 100 | 0.0% | — | 56 | +2,639 | New | Q4 2025 | Feb 11, 2026 |
| Noble Wealth Management PBC | History | No change | 2,200 | 83 | 0.04% | 0.04% | 57 | 0 | 0.0% | Q4 2025 | Jan 05, 2026 |
| CoreCap Advisors, LLC | History | Added to | 2,042 | 77 | 0.0% | 0.0% | 58 | +158 | 8.39% | Q4 2025 | Jan 13, 2026 |
| Archer Investment Corp | History | Added to | 1,919 | 73 | 0.02% | 0.0% | 59 | +1,424 | 287.68% | Q4 2025 | Jan 30, 2026 |
| EVOLUTION WEALTH MANAGEMENT INC. | History | No change | 1,336 | 50 | 0.04% | 0.05% | 60 | 0 | 0.0% | Q4 2025 | Feb 10, 2026 |
| BARCLAYS PLC | History | Reduced | 1,231 | 46 | 0.0% | 0.0% | 61 | -2,728 | -68.91% | Q4 2025 | Feb 13, 2026 |
| HARBOUR INVESTMENTS, INC. | History | Reduced | 1,028 | 39 | 0.0% | 0.0% | 62 | -386 | -27.3% | Q4 2025 | Feb 09, 2026 |
| MORGAN STANLEY | History | New | 980 | 37 | 0.0% | — | 63 | +980 | New | Q4 2025 | Feb 13, 2026 |
| OPTIMA CAPITAL LLC | History | New | 700 | 26 | 0.01% | — | 64 | +700 | New | Q4 2025 | Jan 23, 2026 |
| UBS Group AG | History | Reduced | 406 | 15 | 0.0% | 0.0% | 65 | -37,323 | -98.92% | Q4 2025 | Jan 29, 2026 |
| BANK OF AMERICA CORP /DE/ | History | New | 388 | 14 | 0.0% | — | 66 | +388 | New | Q4 2025 | Feb 17, 2026 |
| Keating Financial Advisory Services, Inc. | History | New | 160 | 6 | 0.0% | — | 67 | +160 | New | Q4 2025 | Feb 09, 2026 |
| GTS SECURITIES LLC | History | Closed out | 0 | 0 | — | 0.03% | — | -21,933 | -100.0% | Q3 2025 | Nov 14, 2025 |
| HRT FINANCIAL LP | History | Closed out | 0 | 0 | — | 0.0% | — | -13,311 | -100.0% | Q3 2025 | Nov 14, 2025 |
| VestGen Advisors, LLC | History | Closed out | 0 | 0 | — | 0.01% | — | -9,524 | -100.0% | Q3 2025 | Nov 14, 2025 |
| CRA Financial Services, LLC | History | Closed out | 0 | 0 | — | 0.03% | — | -5,875 | -100.0% | Q3 2025 | Oct 16, 2025 |
| CITADEL ADVISORS LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -5,812 | -100.0% | Q3 2025 | Nov 14, 2025 |