Innovator ETFs Trust - BUFF

Detailed investor-level table based on 13F positions.

Shareholders (13F)

Quarter: Q1 2026 · Compare: Q4 2025
13D/13G major owners: Ownership tab.
Methodology: Market value and % of portfolio use SEC reported VALUE ($000). For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received. Details.
Rows: 0
Investor History Status Shares held Market value ($000) % of portfolio Previous % Rank Change in shares % change in shares Source Date reported
LPL Financial LLC History Added to 1,666,898 82,361 0.02% 0.02% 1 +359,150 27.46% Q1 2026 May 06, 2026
ENVESTNET ASSET MANAGEMENT INC History Added to 1,151,942 56,917 0.02% 0.01% 2 +590,151 105.05% Q1 2026 May 04, 2026
Cetera Investment Advisers History Added to 631,312 31,193 0.03% 0.03% 3 +18,393 3.0% Q1 2026 May 13, 2026
GGM Financial LLC History Added to 548,358 27,094 12.47% 12.71% 4 +23,668 4.51% Q1 2026 May 11, 2026
Kingsview Wealth Management, LLC History Added to 520,381 25,712 0.35% 0.37% 5 +5,705 1.11% Q1 2026 May 12, 2026
Prasad Wealth Partners, LLC History Added to 398,244 19,677 5.36% 5.22% 6 +5,691 1.45% Q1 2026 Apr 27, 2026
Collaborative Wealth Managment Inc. History Added to 376,767 18,616 8.55% 0.49% 7 +349,076 1260.61% Q1 2026 May 05, 2026
Janney Montgomery Scott LLC History Added to 353,218 17,453 0.04% 0.04% 8 +13,136 3.86% Q1 2026 Apr 22, 2026
LifeWealth Investments, LLC History Added to 336,877 16,645 4.97% 4.21% 9 +70,028 26.24% Q1 2026 Apr 20, 2026
Holos Integrated Wealth LLC History Added to 325,131 16,188 8.19% 9.05% 10 +697 0.21% Q1 2026 Apr 08, 2026
OSAIC HOLDINGS, INC. History Reduced 255,669 12,632 0.02% 0.04% 11 -283,893 -52.62% Q1 2026 May 15, 2026
RAYMOND JAMES FINANCIAL INC History Added to 250,568 12,380 0.0% 0.0% 12 +17,157 7.35% Q1 2026 May 14, 2026
Mutual Advisors, LLC History Added to 232,087 11,467 0.25% 0.23% 13 +14,709 6.77% Q1 2026 May 01, 2026
COMMONWEALTH EQUITY SERVICES, LLC History Added to 221,430 10,940 0.02% 0.01% 14 +9,340 4.4% Q1 2026 Apr 27, 2026
Buska Wealth Management, LLC History Added to 190,880 9,431 3.79% 3.21% 15 +16,392 9.39% Q1 2026 Apr 13, 2026
HighTower Advisors, LLC History Added to 190,082 9,391 0.01% 0.01% 16 +9,668 5.36% Q1 2026 May 05, 2026
Cambridge Investment Research Advisors, Inc. History Added to 183,451 9,064 0.02% 0.02% 17 +20 0.01% Q1 2026 Apr 30, 2026
HARBOUR INVESTMENTS, INC. History Added to 164,116 8,108 0.13% 0.13% 18 +37,909 30.04% Q1 2026 May 15, 2026
Kestra Advisory Services, LLC History Added to 159,258 7,868 0.03% 0.03% 19 +17,716 12.52% Q1 2026 Apr 30, 2026
World Investment Advisors History Added to 152,047 7,512 0.12% 0.12% 20 +1,419 0.94% Q1 2026 Apr 27, 2026
KFG WEALTH MANAGEMENT, LLC History Added to 138,267 6,831 0.88% 0.91% 21 +1,055 0.77% Q1 2026 Apr 20, 2026
GWN SECURITIES INC. History Added to 131,397 6,492 1.24% 1.27% 22 +5,157 4.09% Q1 2026 May 14, 2026
CALIBER WEALTH MANAGEMENT, LLC / KS History Added to 114,349 5,649 0.62% 0.05% 23 +104,226 1029.6% Q1 2026 Apr 23, 2026
Forvis Mazars Wealth Advisors, LLC History Reduced 109,606 5,415 0.1% 0.12% 24 -13,465 -10.94% Q1 2026 May 01, 2026
Core Wealth Advisors, Inc. History Added to 105,347 5,205 1.24% 1.07% 25 +22,775 27.58% Q1 2026 May 15, 2026
Beacon Pointe Advisors, LLC History Added to 101,172 4,998 0.03% 0.01% 26 +78,246 341.3% Q1 2026 May 15, 2026
Garden State Investment Advisory Services LLC History Reduced 98,184 4,851 1.07% 1.12% 27 -3,438 -3.38% Q1 2026 May 13, 2026
Seros Financial, LLC History Added to 91,681 4,529 2.88% 2.31% 28 +12,544 15.85% Q1 2026 May 05, 2026
MML INVESTORS SERVICES, LLC History Reduced 88,496 4,372 0.01% 0.01% 29 -19,114 -17.76% Q1 2026 May 04, 2026
Merit Financial Group, LLC History Added to 88,171 4,356 0.03% 0.03% 30 +7,044 8.68% Q1 2026 Apr 15, 2026
COLUMBIA ADVISORY PARTNERS LLC History Added to 74,954 3,703 2.36% 1.87% 31 +19,771 35.83% Q1 2026 Apr 23, 2026
CreativeOne Wealth, LLC History Reduced 69,290 3,423 0.08% 0.09% 32 -3,333 -4.59% Q1 2026 May 15, 2026
Patriot Financial Group Insurance Agency, LLC History Added to 65,720 3,247 0.18% 0.19% 33 +33,714 105.34% Q1 2026 Apr 22, 2026
Visionary Wealth Advisors History Reduced 63,485 3,136 0.14% 0.19% 34 -23,184 -26.75% Q1 2026 May 13, 2026
Stratos Wealth Partners, LTD. History Reduced 61,783 3,052 0.03% 0.04% 35 -6,110 -9.0% Q1 2026 Apr 28, 2026
MERCER GLOBAL ADVISORS INC /ADV History Reduced 60,386 2,983 0.0% 0.06% 36 -734,243 -92.4% Q1 2026 May 15, 2026
Blue Trust, Inc. History Reduced 54,031 2,669 0.03% 0.04% 37 -18,924 -25.94% Q1 2026 Apr 20, 2026
Glen Eagle Advisors, LLC History Reduced 53,367 2,636 0.37% 0.37% 38 -1,720 -3.12% Q1 2026 May 15, 2026
Wealthcare Advisory Partners LLC History Added to 52,736 2,605 0.05% 0.05% 39 +702 1.35% Q1 2026 Apr 14, 2026
Southland Equity Partners LLC History Reduced 50,291 2,484 0.48% 0.5% 40 -199 -0.39% Q1 2026 Apr 14, 2026
Advisory Services Network, LLC History Reduced 48,186 2,380 0.03% 0.03% 41 -391 -0.8% Q1 2026 May 15, 2026
MILESTONE ASSET MANAGEMENT, LLC History Reduced 44,700 2,208 0.41% 0.43% 42 -619 -1.37% Q1 2026 Apr 15, 2026
Comprehensive Financial Consultants Institutional, Inc. History Added to 44,117 2,179 0.65% 0.61% 43 +3,601 8.89% Q1 2026 May 08, 2026
PRINCIPAL SECURITIES, INC. History Added to 44,023 2,175 0.03% 0.02% 44 +17,811 67.95% Q1 2026 May 13, 2026
Focus Financial Network, Inc. History Reduced 42,995 2,124 0.08% 0.08% 45 -4,311 -9.11% Q1 2026 Apr 14, 2026
Andina Capital Management, LLC History Reduced 42,023 2,076 1.84% 1.63% 46 -12,145 -22.42% Q1 2026 Apr 17, 2026
Diligent Investors, LLC History Reduced 41,518 2,051 0.51% 0.51% 47 -77 -0.19% Q1 2026 Apr 15, 2026
JDM Financial Group LLC History Reduced 40,367 1,994 0.77% 0.79% 48 -500 -1.22% Q1 2026 May 20, 2026
Lineweaver Wealth Advisors, LLC History No change 39,917 1,972 0.27% 0.27% 49 0 0.0% Q1 2026 Apr 08, 2026
PLANWISER FINANCIAL, LLC History Added to 38,085 1,949 1.41% 1.16% 50 +7,147 23.1% Q1 2026 May 12, 2026
Financial Network Wealth Advisors LLC History Reduced 38,759 1,915 1.96% 2.06% 51 -877 -2.21% Q1 2026 May 14, 2026
Soltis Investment Advisors LLC History Added to 37,476 1,851 0.12% 0.12% 52 +996 2.73% Q1 2026 Apr 27, 2026
Concurrent Investment Advisors, LLC History Reduced 33,790 1,669 0.02% 0.04% 53 -30,931 -47.79% Q1 2026 Apr 20, 2026
VESTIA PERSONAL WEALTH ADVISORS History Reduced 33,783 1,669 0.78% 0.86% 54 -91 -0.27% Q1 2026 Apr 14, 2026
DIVERSIFY WEALTH MANAGEMENT, LLC History Reduced 31,298 1,612 0.03% 0.08% 55 -1,039 -3.21% Q1 2026 May 01, 2026
City Center Advisors, LLC History Added to 31,805 1,571 1.45% 1.24% 56 +4,686 17.28% Q1 2026 Apr 07, 2026
SeaCrest Wealth Management, LLC History Added to 31,426 1,552 0.17% 0.16% 57 +398 1.28% Q1 2026 Apr 15, 2026
Sound View Wealth Advisors Group, LLC History Reduced 28,259 1,396 0.09% 0.1% 58 -1,441 -4.85% Q1 2026 May 06, 2026
Wisconsin Wealth Advisors, LLC History Reduced 27,571 1,362 1.34% 1.35% 59 -127 -0.46% Q1 2026 Apr 07, 2026
HAZLETT, BURT & WATSON, INC. History Reduced 27,327 1,351 0.42% 0.44% 60 -38 -0.14% Q1 2026 May 14, 2026
Brookstone Capital Management History Added to 27,078 1,337 0.02% 0.02% 61 +401 1.5% Q1 2026 Apr 16, 2026
SageView Advisory Group, LLC History No change 23,484 1,170 0.04% 0.04% 62 0 0.0% Q4 2025 Feb 17, 2026
OFC FINANCIAL PLANNING, LLC History Reduced 23,390 1,155 1.13% 1.11% 63 -4 -0.02% Q1 2026 May 06, 2026
OneDigital Investment Advisors LLC History Added to 22,112 1,092 0.01% 0.01% 64 +8,579 63.39% Q1 2026 May 08, 2026
CoreCap Advisors, LLC History Added to 21,274 1,051 0.04% 0.02% 65 +9,320 77.97% Q1 2026 Apr 07, 2026
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC History Reduced 20,997 1,042 0.0% 0.0% 66 -22,391 -51.61% Q1 2026 Apr 08, 2026
Private Advisor Group, LLC History Reduced 20,674 1,021 0.0% 0.0% 67 -18 -0.09% Q1 2026 Apr 24, 2026
CAPTRUST FINANCIAL ADVISORS History Added to 20,585 1,017 0.0% 0.0% 68 +1,252 6.48% Q1 2026 May 14, 2026
TRUIST FINANCIAL CORP History Added to 20,434 1,009 0.0% 0.0% 69 +4,123 25.28% Q1 2026 Apr 27, 2026
Creative Planning History New 20,206 998 0.0% 70 +20,206 New Q1 2026 May 12, 2026
Steward Partners Investment Advisory, LLC History Added to 19,587 967 0.0% 0.01% 71 +404 2.11% Q1 2026 May 08, 2026
TopTier Wealth Management, LLC History Reduced 19,172 947 0.58% 0.69% 72 -1,116 -5.5% Q1 2026 May 05, 2026
Weaver Consulting Group History Reduced 18,999 938 0.22% 0.25% 73 -1,700 -8.21% Q1 2026 May 15, 2026
Signal Advisors Wealth, LLC History Added to 18,904 934 0.06% 0.07% 74 +2,109 12.56% Q1 2026 Apr 17, 2026
Atria Investments, Inc History Reduced 18,748 926 0.01% 0.01% 75 -67 -0.36% Q1 2026 May 05, 2026
Prospera Financial Services Inc History Added to 18,678 922 0.01% 0.01% 76 +2,071 12.47% Q1 2026 Apr 14, 2026
Strategic Blueprint, LLC History No change 18,436 910 0.05% 0.05% 77 0 0.0% Q1 2026 Apr 29, 2026
Western Wealth Management, LLC History Added to 18,403 909 0.03% 0.04% 78 +2,986 19.37% Q1 2026 May 19, 2026
Applied Capital LLC History Added to 17,819 880 0.33% 0.2% 79 +7,222 68.15% Q1 2026 Apr 22, 2026
SUSQUEHANNA INTERNATIONAL GROUP, LLP History Added to 16,969 838 0.0% 0.0% 80 +6,926 68.96% Q1 2026 May 15, 2026
Beacon Financial Advisory LLC History Added to 16,937 836 0.19% 0.19% 81 +626 3.84% Q1 2026 Apr 27, 2026
MARIPAU WEALTH MANAGEMENT LLC History Added to 16,874 833 0.37% 0.34% 82 +2,035 13.71% Q1 2026 May 15, 2026
CITADEL ADVISORS LLC History New 16,830 831 0.0% 83 +16,830 New Q1 2026 May 15, 2026
OLD MISSION CAPITAL LLC History Reduced 16,620 821 0.01% 0.05% 84 -27,476 -62.31% Q1 2026 May 15, 2026
IFG Advisory, LLC History New 16,612 820 2.35% 85 +16,612 New Q1 2026 May 12, 2026
Tradition Wealth Management, LLC History New 16,435 812 0.06% 86 +16,435 New Q1 2026 May 15, 2026
Nicholson Meyer Capital Management, Inc. History Added to 15,719 776 0.6% 0.56% 87 +801 5.37% Q1 2026 Apr 22, 2026
BLUEDOOR PRIVATE WEALTH, LLC History Added to 15,677 774 0.36% 0.32% 88 +1,772 12.74% Q1 2026 May 05, 2026
AdvisorNet Financial, Inc History Added to 15,288 755 0.04% 0.03% 89 +5,590 57.64% Q1 2026 Apr 17, 2026
Orion Porfolio Solutions, LLC History Added to 14,224 702 0.01% 0.0% 90 +1,934 15.74% Q1 2026 May 13, 2026
Sovran Advisors, LLC History Reduced 12,797 661 0.05% 0.06% 91 -358 -2.72% Q1 2026 May 01, 2026
Triton Financial Group Inc History Added to 12,936 642 1.12% 0.21% 92 +6,457 99.66% Q1 2026 May 15, 2026
SOUTHERN CAPITAL ADVISORS, LLC History Reduced 12,252 605 0.28% 0.28% 93 -13 -0.11% Q1 2026 Apr 16, 2026
CHAPMAN FINANCIAL GROUP, LLC History Added to 12,121 598 0.43% 0.39% 94 +600 5.21% Q1 2026 May 12, 2026
FOUNDERS FINANCIAL SECURITIES LLC History Reduced 10,903 551 0.03% 0.03% 95 -326 -2.9% Q1 2026 Apr 17, 2026
INDEPENDENT FINANCIAL GROUP, LLC History Reduced 10,761 531 0.01% 0.02% 96 -7,083 -39.69% Q1 2026 May 15, 2026
Trek Financial, LLC History No change 10,629 525 0.03% 0.03% 97 0 0.0% Q1 2026 May 13, 2026
INTEGRAL INVESTMENT ADVISORS, INC. History Reduced 9,890 488 0.12% 0.14% 98 -1,739 -14.95% Q1 2026 Apr 28, 2026
Advisor Resource Council History Reduced 9,363 462 0.15% 0.46% 99 -16,588 -63.92% Q1 2026 May 07, 2026
Clear Creek Financial Management, LLC History Added to 9,083 448 0.03% 0.03% 100 +2,780 44.11% Q1 2026 Apr 22, 2026
WEBSTER BANK, N. A. History No change 8,934 441 0.04% 0.04% 101 0 0.0% Q1 2026 Apr 17, 2026
MONEY CONCEPTS CAPITAL CORP History New 8,416 415 0.02% 102 +8,416 New Q1 2026 Apr 30, 2026
Bellwether Advisors, LLC History No change 8,396 414 0.07% 0.07% 103 0 0.0% Q1 2026 May 12, 2026
Onyx Bridge Wealth Group LLC History Reduced 7,275 359 0.04% 0.05% 104 -2,221 -23.39% Q1 2026 Apr 22, 2026
JANE STREET GROUP, LLC History Reduced 7,235 357 0.0% 0.0% 105 -2,777 -27.74% Q1 2026 May 12, 2026
Baker Avenue Asset Management, LP History New 7,074 349 0.01% 106 +7,074 New Q1 2026 May 12, 2026
IMG Wealth Management, Inc. History No change 6,953 343 0.22% 0.22% 107 0 0.0% Q1 2026 May 15, 2026
Harvest Investment Services, LLC History No change 6,900 340 0.06% 0.06% 108 0 0.0% Q1 2026 May 14, 2026
Dynamic Advisor Solutions LLC History New 6,642 328 0.01% 109 +6,642 New Q1 2026 Apr 08, 2026
Stegent Equity Advisors, Inc. History No change 6,460 319 0.27% 0.25% 110 0 0.0% Q1 2026 Apr 24, 2026
COFG Advisors, LLC History Added to 6,449 318 0.08% 0.07% 111 +500 8.4% Q1 2026 May 11, 2026
DHJJ Financial Advisors, Ltd. History Reduced 6,306 311 0.1% 0.1% 112 -8 -0.13% Q1 2026 Apr 09, 2026
CHANNEL WEALTH LLC History Reduced 5,800 286 0.07% 0.08% 113 -200 -3.33% Q1 2026 May 11, 2026
RED CRANE WEALTH MANAGEMENT, LLC History Reduced 5,738 283 0.23% 0.24% 114 -42 -0.73% Q1 2026 Apr 28, 2026
Gateway Wealth Partners, LLC History New 5,384 266 0.01% 115 +5,384 New Q1 2026 May 15, 2026
Capital Square, LLC History Reduced 4,852 250 0.12% 0.17% 116 -1,955 -28.72% Q1 2026 May 11, 2026
Bedel Financial Consulting, Inc. History Reduced 4,842 239 0.03% 0.03% 117 -41 -0.84% Q1 2026 May 04, 2026
NATIONS FINANCIAL GROUP INC, /IA/ /ADV History Reduced 4,772 235 0.01% 0.01% 118 -27 -0.56% Q1 2026 Apr 15, 2026
IFP Advisors, Inc History Reduced 4,733 233 0.0% 0.01% 119 -1,138 -19.38% Q1 2026 Apr 13, 2026
Rothschild Wealth LLC History Reduced 4,578 226 0.02% 0.02% 120 -335 -6.82% Q1 2026 May 06, 2026
VestGen Advisors, LLC History Reduced 4,199 218 0.01% 0.01% 122 -223 -5.04% Q1 2026 May 14, 2026
Empower Advisory Group, LLC History No change 4,413 218 0.0% 0.0% 121 0 0.0% Q1 2026 May 14, 2026
FOUNDATIONS INVESTMENT ADVISORS, LLC History New 4,324 213 0.0% 123 +4,324 New Q1 2026 May 11, 2026
Benson Wealth Management INC History New 3,588 177 0.24% 124 +3,588 New Q1 2026 May 12, 2026
Capital Investment Advisory Services, LLC History Reduced 3,505 173 0.01% 0.01% 125 -27 -0.76% Q1 2026 May 05, 2026
Clearstead Advisors, LLC History New 3,304 163 0.0% 126 +3,304 New Q1 2026 May 06, 2026
HARBOR INVESTMENT ADVISORY, LLC History No change 3,230 159 0.01% 0.01% 127 0 0.0% Q1 2026 Apr 23, 2026
Allworth Financial LP History No change 3,054 150 0.0% 0.0% 128 0 0.0% Q1 2026 May 14, 2026
MPWM ADVISORY SOLUTIONS, LLC History No change 2,700 133 0.07% 0.07% 129 0 0.0% Q1 2026 May 13, 2026
Bernard Wealth Management Corp. History New 2,573 127 0.05% 130 +2,573 New Q1 2026 May 14, 2026
MAI Capital Management History New 2,432 120 0.0% 131 +2,432 New Q1 2026 May 15, 2026
BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC History No change 1,649 81 0.01% 0.01% 132 0 0.0% Q1 2026 May 11, 2026
AE Wealth Management LLC History Added to 1,449 71 0.0% 0.0% 133 +619 74.58% Q1 2026 May 13, 2026
JPMORGAN CHASE & CO History Reduced 1,438 70 0.0% 0.0% 134 -43 -2.9% Q1 2026 May 13, 2026
Dunhill Financial, LLC History New 1,246 61 0.01% 135 +1,246 New Q1 2026 May 06, 2026
Geneos Wealth Management Inc. History No change 1,058 52 0.0% 0.0% 136 0 0.0% Q1 2026 May 04, 2026
Farther Finance Advisors, LLC History New 944 46 0.0% 138 +944 New Q1 2026 Apr 07, 2026
NBC SECURITIES, INC. History No change 934 46 0.0% 0.0% 137 0 0.0% Q1 2026 Apr 14, 2026
Wilmington Savings Fund Society, FSB History No change 758 37 0.0% 0.0% 139 0 0.0% Q1 2026 Apr 30, 2026
Global Retirement Partners, LLC History No change 700 34 0.0% 0.0% 140 0 0.0% Q4 2025 Feb 06, 2026
Golden State Wealth Management, LLC History No change 555 27 0.0% 0.0% 141 0 0.0% Q1 2026 Apr 28, 2026
CWM, LLC History No change 346 17 0.0% 0.0% 142 0 0.0% Q1 2026 May 14, 2026
MORGAN STANLEY History No change 295 14 0.0% 0.0% 143 0 0.0% Q1 2026 May 15, 2026
Capital Advisors, Ltd. LLC History No change 285 14 0.0% 0.0% 144 0 0.0% Q1 2026 Apr 16, 2026
IAG Wealth Partners, LLC History New 250 12 0.0% 146 +250 New Q1 2026 Apr 29, 2026
Cheviot Value Management, LLC History No change 244 12 0.0% 0.0% 145 0 0.0% Q1 2026 May 12, 2026
NewEdge Advisors, LLC History Added to 9,832 9 0.0% 0.0% 147 +1,591 19.31% Q1 2026 May 15, 2026
JONES FINANCIAL COMPANIES LLLP History New 164 7 0.0% 148 +164 New Q1 2026 May 15, 2026
Colonial Trust Co / SC History No change 121 5 0.0% 0.0% 149 0 0.0% Q1 2026 May 12, 2026
FMR LLC History Added to 88 4 0.0% 150 +83 1660.0% Q1 2026 May 15, 2026
Arax Advisory Partners History New 60 2 0.0% 151 +60 New Q1 2026 May 13, 2026
Ashton Thomas Private Wealth, LLC History New 60 2 0.0% 152 +60 New Q1 2026 May 11, 2026
AXXCESS WEALTH MANAGEMENT, LLC History Closed out 0 0 0.04% -45,192 -100.0% Q1 2026 Apr 29, 2026
J.W. COLE ADVISORS, INC. History Closed out 0 0 0.02% -15,031 -100.0% Q1 2026 Apr 23, 2026
THURSTON, SPRINGER, MILLER, HERD & TITAK, INC. History Closed out 0 0 0.01% -511 -100.0% Q1 2026 Apr 14, 2026
UBS Group AG History Closed out 0 0 0.0% -350 -100.0% Q1 2026 May 05, 2026
WELLS FARGO & COMPANY/MN History Closed out 0 0 0.0% -200 -100.0% Q1 2026 May 11, 2026
MCGUIRE CAPITAL ADVISORS INC History Closed out 0 0 0.0% -41 -100.0% Q1 2026 May 14, 2026