Innovator ETFs Trust - UAUG
Detailed investor-level table based on 13F positions.
Methodology:
Market value and % of portfolio use SEC reported VALUE ($000).
For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received.
Details.
Rows: 0
| Investor | History | Status | Shares held | Market value ($000) | % of portfolio | Previous % | Rank | Change in shares | % change in shares | Source | Date reported |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | History | Added to | 1,675,549 | 66,887 | 0.77% | 0.77% | 1 | +26,690 | 1.62% | Q4 2025 | Jan 15, 2026 |
| Broussard Financial Group LLC | History | New | 393,223 | 15,697 | 12.73% | — | 2 | +393,223 | New | Q4 2025 | Feb 02, 2026 |
| RAYMOND JAMES FINANCIAL INC | History | Reduced | 275,807 | 11,010 | 0.0% | 0.0% | 3 | -10,478 | -3.66% | Q4 2025 | Feb 18, 2026 |
| COMMONWEALTH EQUITY SERVICES, LLC | History | Reduced | 161,033 | 6,428 | 0.01% | 0.01% | 4 | -1,643 | -1.01% | Q4 2025 | Feb 12, 2026 |
| OSAIC HOLDINGS, INC. | History | Reduced | 158,391 | 6,322 | 0.01% | 0.01% | 5 | -4,725 | -2.9% | Q4 2025 | Feb 17, 2026 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | History | Reduced | 139,083 | 5,552 | 0.33% | 0.34% | 6 | -10,391 | -6.95% | Q4 2025 | Jan 20, 2026 |
| KFG WEALTH MANAGEMENT, LLC | History | Reduced | 131,444 | 5,247 | 0.7% | 0.78% | 7 | -5,910 | -4.3% | Q4 2025 | Jan 21, 2026 |
| MBL Wealth, LLC | History | Reduced | 129,279 | 5,160 | 0.41% | 0.45% | 8 | -1,946 | -1.48% | Q4 2025 | Jan 21, 2026 |
| Archer Investment Corp | History | Reduced | 83,079 | 3,316 | 0.75% | 1.36% | 9 | -70,184 | -45.79% | Q4 2025 | Jan 30, 2026 |
| Kestra Advisory Services, LLC | History | Reduced | 62,684 | 2,502 | 0.01% | 0.02% | 10 | -63,362 | -50.27% | Q4 2025 | Feb 13, 2026 |
| Spire Wealth Management | History | Added to | 60,144 | 2,400 | 0.08% | 0.08% | 11 | +1,602 | 2.74% | Q4 2025 | Jan 14, 2026 |
| ENVESTNET ASSET MANAGEMENT INC | History | Reduced | 59,892 | 2,390 | 0.0% | 0.0% | 12 | -15,460 | -20.52% | Q4 2025 | Feb 10, 2026 |
| FIDUCIARY FINANCIAL GROUP, LLC | History | No change | 58,579 | 2,338 | 0.33% | 0.36% | 13 | 0 | 0.0% | Q4 2025 | Jan 12, 2026 |
| NewCorp Financial Services, Inc. | History | New | 57,531 | 2,296 | 2.03% | — | 14 | +57,531 | New | Q4 2025 | Feb 10, 2026 |
| Berger Financial Group, Inc | History | Reduced | 57,055 | 2,277 | 0.13% | 0.14% | 15 | -1,090 | -1.87% | Q4 2025 | Jan 27, 2026 |
| CENTRAL VALLEY ADVISORS, LLC | History | No change | 53,333 | 2,129 | 0.64% | 0.65% | 16 | 0 | 0.0% | Q4 2025 | Jan 12, 2026 |
| Strategic Blueprint, LLC | History | Reduced | 48,791 | 1,947 | 0.11% | 0.09% | 17 | -2,926 | -5.66% | Q4 2025 | Jan 30, 2026 |
| Clearstead Advisors, LLC | History | No change | 35,416 | 1,413 | 0.02% | 0.02% | 18 | 0 | 0.0% | Q4 2025 | Feb 09, 2026 |
| Cambridge Investment Research Advisors, Inc. | History | Reduced | 34,939 | 1,395 | 0.0% | 0.0% | 19 | -4,707 | -11.87% | Q4 2025 | Feb 05, 2026 |
| LPL Financial LLC | History | Reduced | 32,870 | 1,312 | 0.0% | 0.0% | 20 | -2,545 | -7.19% | Q4 2025 | Feb 11, 2026 |
| Cetera Investment Advisers | History | Added to | 32,442 | 1,295 | 0.0% | 0.0% | 21 | +900 | 2.85% | Q4 2025 | Feb 17, 2026 |
| AssuredPartners Investment Advisors, LLC | History | Added to | 30,359 | 1,211 | 0.18% | 0.08% | 22 | +21,756 | 252.89% | Q4 2025 | Feb 03, 2026 |
| MML INVESTORS SERVICES, LLC | History | Reduced | 29,255 | 1,167 | 0.0% | 0.0% | 23 | -4,652 | -13.72% | Q4 2025 | Feb 13, 2026 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | History | Added to | 28,200 | 1,125 | 0.01% | 0.01% | 24 | +6,962 | 32.78% | Q4 2025 | Feb 10, 2026 |
| WealthShield Partners, LLC | History | Reduced | 26,705 | 1,066 | 0.12% | 0.12% | 25 | -350 | -1.29% | Q4 2025 | Feb 03, 2026 |
| MILESTONE ASSET MANAGEMENT, LLC | History | Reduced | 25,854 | 1,032 | 0.19% | 0.2% | 26 | -1,148 | -4.25% | Q4 2025 | Jan 28, 2026 |
| OLD MISSION CAPITAL LLC | History | Added to | 23,187 | 925 | 0.02% | 0.02% | 27 | +744 | 3.32% | Q4 2025 | Feb 17, 2026 |
| Retirement Planning Group, LLC | History | Reduced | 20,669 | 825 | 0.03% | 0.03% | 28 | -1,683 | -7.53% | Q4 2025 | Feb 03, 2026 |
| Impact Partnership Wealth, LLC | History | No change | 19,571 | 781 | 0.1% | 0.11% | 29 | 0 | 0.0% | Q4 2025 | Feb 10, 2026 |
| CRA Financial Services, LLC | History | No change | 18,555 | 740 | 0.1% | 0.1% | 30 | 0 | 0.0% | Q4 2025 | Jan 16, 2026 |
| TRUIST FINANCIAL CORP | History | Reduced | 18,386 | 733 | 0.0% | 0.0% | 31 | -192 | -1.03% | Q4 2025 | Feb 02, 2026 |
| WPWealth LLP | History | Reduced | 16,150 | 644 | 0.1% | 0.12% | 33 | -2,317 | -12.55% | Q4 2025 | Feb 13, 2026 |
| Steward Partners Investment Advisory, LLC | History | Added to | 16,142 | 644 | 0.0% | 0.0% | 32 | +775 | 5.04% | Q4 2025 | Feb 12, 2026 |
| Onyx Bridge Wealth Group LLC | History | Reduced | 14,504 | 579 | 0.06% | 0.07% | 34 | -1,202 | -7.65% | Q4 2025 | Feb 18, 2026 |
| Advance Capital Management, Inc. | History | No change | 13,859 | 553 | 0.02% | 0.02% | 35 | 0 | 0.0% | Q4 2025 | Jan 06, 2026 |
| Vantage Point Financial LLC | History | Reduced | 13,007 | 519 | 0.19% | 0.21% | 36 | -621 | -4.56% | Q4 2025 | Feb 02, 2026 |
| Arkadios Wealth Advisors | History | Added to | 12,178 | 486 | 0.01% | 0.01% | 37 | +1,580 | 14.91% | Q4 2025 | Feb 13, 2026 |
| Chicago Partners Investment Group LLC | History | Reduced | 12,026 | 483 | 0.01% | 0.01% | 38 | -72 | -0.6% | Q4 2025 | Jan 28, 2026 |
| Farther Finance Advisors, LLC | History | Added to | 11,406 | 455 | 0.0% | 0.0% | 39 | +4,567 | 66.78% | Q4 2025 | Jan 23, 2026 |
| Hiley Hunt Wealth Management | History | Reduced | 11,131 | 444 | 0.2% | 0.33% | 40 | -6,592 | -37.19% | Q4 2025 | Jan 06, 2026 |
| Lakeridge Wealth Management LLC | History | No change | 10,726 | 428 | 0.19% | 0.19% | 41 | 0 | 0.0% | Q4 2025 | Jan 07, 2026 |
| Lantz Financial LLC | History | Reduced | 10,584 | 422 | 0.09% | 0.09% | 42 | -59 | -0.55% | Q4 2025 | Jan 14, 2026 |
| Simplicity Wealth,LLC | History | No change | 10,329 | 412 | 0.02% | 0.02% | 43 | 0 | 0.0% | Q4 2025 | Jan 30, 2026 |
| SageView Advisory Group, LLC | History | No change | 10,103 | 403 | 0.01% | 0.01% | 44 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| Cornerstone Wealth Group, LLC | History | No change | 10,094 | 402 | 0.03% | 0.03% | 45 | 0 | 0.0% | Q4 2025 | Jan 26, 2026 |
| Arete Wealth Advisors, LLC | History | Reduced | 9,818 | 392 | 0.02% | 0.02% | 46 | -145 | -1.46% | Q4 2025 | Feb 13, 2026 |
| Accurate Wealth Management, LLC | History | Added to | 9,471 | 380 | 0.05% | 0.05% | 47 | +30 | 0.32% | Q4 2025 | Jan 14, 2026 |
| Cresset Asset Management, LLC | History | No change | 9,286 | 370 | 0.0% | 0.0% | 48 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| FIRST COMMONWEALTH FINANCIAL CORP /PA/ | History | New | 8,726 | 348 | 0.06% | — | 49 | +8,726 | New | Q4 2025 | Feb 18, 2026 |
| Advisory Services Network, LLC | History | No change | 8,520 | 340 | 0.0% | 0.0% | 50 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| Diligent Investors, LLC | History | Reduced | 8,500 | 339 | 0.08% | 0.12% | 51 | -3,500 | -29.17% | Q4 2025 | Jan 23, 2026 |
| Summit Financial, LLC | History | Reduced | 8,335 | 332 | 0.0% | 0.01% | 52 | -2,540 | -23.36% | Q4 2025 | Feb 13, 2026 |
| Buska Wealth Management, LLC | History | Reduced | 8,075 | 322 | 0.12% | 0.11% | 53 | -1,226 | -13.18% | Q4 2025 | Jan 22, 2026 |
| Trek Financial, LLC | History | No change | 8,044 | 321 | 0.02% | 0.02% | 54 | 0 | 0.0% | Q4 2025 | Feb 04, 2026 |
| Integrity Advisory Solutions, LLC | History | No change | 7,926 | 316 | 0.05% | 0.05% | 55 | 0 | 0.0% | Q4 2025 | Feb 09, 2026 |
| Sterling Financial Planning, Inc. | History | Reduced | 7,735 | 308 | 0.09% | 0.1% | 56 | -178 | -2.25% | Q4 2025 | Jan 27, 2026 |
| EVOLUTION WEALTH MANAGEMENT INC. | History | No change | 7,192 | 287 | 0.24% | 0.29% | 57 | 0 | 0.0% | Q4 2025 | Feb 10, 2026 |
| Bluesphere Advisors LLC | History | No change | 7,108 | 283 | 0.13% | 0.13% | 58 | 0 | 0.0% | Q4 2025 | Jan 21, 2026 |
| ALTERNA WEALTH MANAGEMENT, INC | History | No change | 7,021 | 280 | 0.23% | 0.23% | 59 | 0 | 0.0% | Q4 2025 | Jan 23, 2026 |
| Wood Tarver Financial Group, LLC | History | No change | 6,944 | 277 | 0.08% | 0.08% | 60 | 0 | 0.0% | Q4 2025 | Feb 12, 2026 |
| 4J Wealth Management LLC | History | No change | 6,850 | 273 | 0.16% | 0.16% | 61 | 0 | 0.0% | Q4 2025 | Jan 15, 2026 |
| Concurrent Investment Advisors, LLC | History | Reduced | 6,772 | 270 | 0.0% | 0.0% | 62 | -238 | -3.4% | Q4 2025 | Jan 29, 2026 |
| Chris Bulman Inc | History | Added to | 6,751 | 269 | 0.12% | 0.12% | 63 | +762 | 12.72% | Q4 2025 | Jan 14, 2026 |
| Dana Investment Advisors, Inc. | History | Reduced | 6,579 | 262 | 0.01% | 0.01% | 64 | -2,294 | -25.85% | Q4 2025 | Feb 05, 2026 |
| IMG Wealth Management, Inc. | History | Reduced | 6,569 | 262 | 0.17% | 0.18% | 65 | -55 | -0.83% | Q4 2025 | Feb 05, 2026 |
| Kingsview Wealth Management, LLC | History | No change | 6,399 | 255 | 0.0% | 0.0% | 66 | 0 | 0.0% | Q4 2025 | Feb 09, 2026 |
| PFG Advisors | History | Reduced | 6,030 | 240 | 0.01% | 0.02% | 67 | -8,100 | -57.32% | Q4 2025 | Jan 27, 2026 |
| Gallagher Fiduciary Advisors, LLC | History | No change | 6,009 | 239 | 0.01% | 0.01% | 68 | 0 | 0.0% | Q4 2025 | Feb 17, 2026 |
| Beacon Pointe Advisors, LLC | History | No change | 6,011 | 239 | 0.0% | 0.0% | 69 | 0 | 0.0% | Q4 2025 | Feb 18, 2026 |
| Comprehensive Financial Consultants Institutional, Inc. | History | No change | 5,648 | 225 | 0.07% | 0.07% | 70 | 0 | 0.0% | Q4 2025 | Jan 29, 2026 |
| WEALTH ALLIANCE, LLC | History | No change | 5,543 | 221 | 0.02% | 0.02% | 71 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| Octavia Wealth Advisors, LLC | History | No change | 5,473 | 218 | 0.02% | 0.02% | 72 | 0 | 0.0% | Q4 2025 | Jan 23, 2026 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | History | Reduced | 5,208 | 207 | 0.0% | 0.0% | 73 | -7,923 | -60.34% | Q4 2025 | Feb 17, 2026 |
| AE Wealth Management LLC | History | Added to | 3,724 | 148 | 0.0% | 0.0% | 74 | +643 | 20.87% | Q4 2025 | Jan 26, 2026 |
| ROYAL BANK OF CANADA | History | New | 2,275 | 91 | 0.0% | — | 75 | +2,275 | New | Q4 2025 | Feb 17, 2026 |
| Aptus Capital Advisors, LLC | History | No change | 1,800 | 71 | 0.0% | 0.0% | 76 | 0 | 0.0% | Q4 2025 | Feb 13, 2026 |
| AdvisorNet Financial, Inc | History | No change | 1,100 | 43 | 0.0% | 0.0% | 77 | 0 | 0.0% | Q4 2025 | Jan 20, 2026 |
| Keating Financial Advisory Services, Inc. | History | New | 830 | 33 | 0.0% | — | 78 | +830 | New | Q4 2025 | Feb 09, 2026 |
| DHJJ Financial Advisors, Ltd. | History | Reduced | 815 | 32 | 0.01% | 0.01% | 79 | -79 | -8.84% | Q4 2025 | Jan 23, 2026 |
| BARCLAYS PLC | History | Reduced | 528 | 21 | 0.0% | 0.0% | 80 | -1,365 | -72.11% | Q4 2025 | Feb 13, 2026 |
| CoreCap Advisors, LLC | History | No change | 506 | 20 | 0.0% | 0.0% | 81 | 0 | 0.0% | Q4 2025 | Jan 13, 2026 |
| Orion Capital Management LLC | History | No change | 455 | 18 | 0.01% | 0.01% | 82 | 0 | 0.0% | Q4 2025 | Feb 03, 2026 |
| Camelot Portfolios, LLC | History | New | 58 | 2 | 0.0% | — | 83 | +58 | New | Q4 2025 | Jan 29, 2026 |
| UBS Group AG | History | Reduced | 50 | 1 | 0.0% | 0.0% | 84 | -2,001 | -97.56% | Q4 2025 | Jan 29, 2026 |
| Triumph Capital Management | History | New | 30 | 1 | 0.0% | — | 85 | +30 | New | Q4 2025 | Feb 12, 2026 |
| FOUNDERS FINANCIAL SECURITIES LLC | History | Closed out | 0 | 0 | — | 0.05% | — | -19,169 | -100.0% | Q3 2025 | Oct 15, 2025 |
| Keystone Wealth Services, LLC | History | Closed out | 0 | 0 | — | 0.13% | — | -14,779 | -100.0% | Q3 2025 | Oct 22, 2025 |
| HighTower Advisors, LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -9,590 | -100.0% | Q3 2025 | Nov 07, 2025 |
| Mach-1 Financial Group, LLC | History | Closed out | 0 | 0 | — | 0.05% | — | -7,926 | -100.0% | Q3 2025 | Nov 12, 2025 |
| MATHER GROUP, LLC. | History | Closed out | 0 | 0 | — | 0.0% | — | -7,637 | -100.0% | Q3 2025 | Oct 21, 2025 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -6,389 | -100.0% | Q3 2025 | Oct 29, 2025 |
| Worth Financial Advisory Group, LLC | History | Closed out | 0 | 0 | — | 0.12% | — | -5,503 | -100.0% | Q3 2025 | Oct 22, 2025 |
| Old Port Advisors | History | Closed out | 0 | 0 | — | 0.05% | — | -5,500 | -100.0% | Q3 2025 | Oct 06, 2025 |
| JPMORGAN CHASE & CO | History | Closed out | 0 | 0 | — | 0.0% | — | -1,968 | -100.0% | Q3 2025 | Nov 26, 2025 |
| HARBOUR INVESTMENTS, INC. | History | Closed out | 0 | 0 | — | 0.0% | — | -674 | -100.0% | Q3 2025 | Nov 12, 2025 |
| Ameritas Advisory Services, LLC | History | Closed out | 0 | 0 | — | 0.0% | — | -250 | -100.0% | Q3 2025 | Nov 06, 2025 |
| ASSETMARK, INC | History | No change | 16 | 0 | — | — | — | 0 | 0.0% | Q4 2025 | Jan 23, 2026 |