Innovator ETFs Trust - UAUG
Detailed investor-level table based on 13F positions.
Methodology:
Market value and % of portfolio use SEC reported VALUE ($000).
For PUT/CALL positions this reflects reported underlying exposure, not premium cash paid/received.
Details.
Rows: 0
| Investor | History | Status | Shares held | Market value ($000) | % of portfolio | Previous % | Rank | Change in shares | % change in shares | Source | Date reported |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | History | Added to | 1,291,566 | 55,495 | 0.55% | 0.05% | 1 | +1,175,505 | 1012.83% | Q3 2026 | Oct 22, 2026 |
| Broussard Financial Group LLC | History | Reduced | 392,826 | 16,878 | 12.46% | 13.54% | 2 | -8,970 | -2.23% | Q3 2026 | Oct 26, 2026 |
| RAYMOND JAMES FINANCIAL INC | History | No change | 249,840 | 10,514 | 0.0% | 0.0% | 3 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | History | Added to | 165,744 | 7,121 | 0.35% | 0.32% | 4 | +11,871 | 7.71% | Q3 2026 | Oct 14, 2026 |
| COMMONWEALTH EQUITY SERVICES, LLC | History | Added to | 155,860 | 6,696 | 0.01% | 0.01% | 5 | +6,713 | 4.5% | Q3 2026 | Nov 02, 2026 |
| OSAIC HOLDINGS, INC. | History | No change | 141,651 | 5,960 | 0.01% | 0.01% | 6 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| KFG WEALTH MANAGEMENT, LLC | History | Added to | 138,576 | 5,954 | 0.65% | 0.47% | 7 | +40,399 | 41.15% | Q3 2026 | Oct 16, 2026 |
| MBL Wealth, LLC | History | Added to | 131,841 | 5,664 | 0.34% | 0.37% | 8 | +4,215 | 3.3% | Q3 2026 | Oct 22, 2026 |
| IFP Advisors, Inc | History | New | 92,270 | 3,964 | 0.07% | — | 9 | +92,270 | New | Q3 2026 | Oct 16, 2026 |
| ENVESTNET ASSET MANAGEMENT INC | History | No change | 73,269 | 3,083 | 0.0% | 0.0% | 10 | 0 | 0.0% | Q2 2026 | Sep 23, 2026 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | History | No change | 71,361 | 3,003 | 0.0% | 0.0% | 11 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Archer Investment Corp | History | Added to | 66,776 | 2,869 | 0.53% | 0.55% | 12 | +868 | 1.32% | Q3 2026 | Nov 05, 2026 |
| FIDUCIARY FINANCIAL GROUP, LLC | History | No change | 58,579 | 2,517 | 0.29% | 0.28% | 13 | 0 | 0.0% | Q3 2026 | Oct 13, 2026 |
| CENTRAL VALLEY ADVISORS, LLC | History | Added to | 58,567 | 2,516 | 0.68% | 0.54% | 14 | +8,634 | 17.29% | Q3 2026 | Oct 27, 2026 |
| Concurrent Investment Advisors, LLC | History | Added to | 47,957 | 2,060 | 0.01% | 0.0% | 15 | +41,185 | 608.17% | Q3 2026 | Oct 16, 2026 |
| OLD MISSION CAPITAL LLC | History | No change | 45,917 | 1,932 | 0.03% | 0.03% | 16 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Berger Financial Group, Inc | History | No change | 43,839 | 1,844 | 0.09% | 0.09% | 17 | 0 | 0.0% | Q2 2026 | Aug 04, 2026 |
| Spire Wealth Management | History | Added to | 38,727 | 1,664 | 0.05% | 0.04% | 18 | +3,668 | 10.46% | Q3 2026 | Oct 30, 2026 |
| LPL Financial LLC | History | No change | 35,672 | 1,501 | 0.0% | 0.0% | 19 | 0 | 0.0% | Q2 2026 | Aug 07, 2026 |
| Clearstead Advisors, LLC | History | No change | 35,366 | 1,488 | 0.01% | 0.01% | 20 | 0 | 0.0% | Q2 2026 | Aug 06, 2026 |
| Cetera Investment Advisers | History | No change | 33,020 | 1,389 | 0.0% | 0.0% | 21 | 0 | 0.0% | Q2 2026 | Aug 12, 2026 |
| Cambridge Investment Research Advisors, Inc. | History | Reduced | 31,889 | 1,370 | 0.0% | 0.0% | 22 | -1,056 | -3.21% | Q3 2026 | Nov 02, 2026 |
| MML INVESTORS SERVICES, LLC | History | No change | 28,368 | 1,193 | 0.0% | 0.0% | 23 | 0 | 0.0% | Q2 2026 | Aug 07, 2026 |
| Kestra Advisory Services, LLC | History | Reduced | 26,538 | 1,140 | 0.0% | 0.01% | 24 | -25,996 | -49.48% | Q3 2026 | Nov 02, 2026 |
| Trek Financial, LLC | History | Added to | 24,854 | 1,067 | 0.05% | 0.02% | 25 | +16,810 | 208.98% | Q3 2026 | Oct 29, 2026 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | History | No change | 24,997 | 1,051 | 0.01% | 0.01% | 26 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Strategic Blueprint, LLC | History | Added to | 24,373 | 1,047 | 0.05% | 0.05% | 27 | +210 | 0.87% | Q3 2026 | Oct 22, 2026 |
| MILESTONE ASSET MANAGEMENT, LLC | History | Reduced | 22,086 | 948 | 0.15% | 0.15% | 28 | -862 | -3.76% | Q3 2026 | Oct 15, 2026 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | History | New | 21,110 | 913 | 0.0% | — | 29 | +21,110 | New | Q3 2026 | Oct 13, 2026 |
| Retirement Planning Group, LLC | History | Reduced | 20,581 | 884 | 0.02% | 0.02% | 30 | -88 | -0.43% | Q3 2026 | Oct 19, 2026 |
| Impact Partnership Wealth, LLC | History | No change | 19,523 | 821 | 0.08% | 0.08% | 31 | 0 | 0.0% | Q2 2026 | Jul 29, 2026 |
| SteelPeak Wealth, LLC | History | Reduced | 18,531 | 796 | 0.02% | 0.02% | 32 | -1,467 | -7.34% | Q3 2026 | Oct 16, 2026 |
| Cornerstone Wealth Group, LLC | History | Added to | 18,261 | 784 | 0.04% | 0.03% | 33 | +8,167 | 80.91% | Q3 2026 | Nov 02, 2026 |
| CRA Financial Services, LLC | History | Reduced | 17,525 | 753 | 0.08% | 0.09% | 34 | -1,030 | -5.55% | Q3 2026 | Oct 16, 2026 |
| Grantvest Financial Group LLC | History | New | 17,127 | 735 | 0.42% | — | 35 | +17,127 | New | Q3 2026 | Oct 21, 2026 |
| Prime Capital Investment Advisors, LLC | History | No change | 15,947 | 685 | 0.01% | 0.01% | 36 | 0 | 0.0% | Q3 2026 | Oct 20, 2026 |
| WPWealth LLP | History | No change | 16,150 | 679 | 0.1% | 0.1% | 37 | 0 | 0.0% | Q2 2026 | Aug 10, 2026 |
| Steward Partners Investment Advisory, LLC | History | No change | 15,258 | 642 | 0.0% | 0.0% | 38 | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| TRUIST FINANCIAL CORP | History | Reduced | 14,909 | 640 | 0.0% | 0.0% | 39 | -3,470 | -18.88% | Q3 2026 | Oct 30, 2026 |
| JANE STREET GROUP, LLC | History | No change | 14,967 | 629 | 0.0% | 0.0% | 40 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Keystone Wealth Services, LLC | History | Reduced | 13,956 | 599 | 0.11% | 0.11% | 41 | -526 | -3.63% | Q3 2026 | Nov 03, 2026 |
| Lantz Financial LLC | History | Added to | 13,755 | 591 | 0.11% | 0.08% | 42 | +3,222 | 30.59% | Q3 2026 | Oct 15, 2026 |
| IMG Wealth Management, Inc. | History | Added to | 13,417 | 576 | 0.3% | 0.15% | 43 | +6,866 | 104.81% | Q3 2026 | Oct 26, 2026 |
| Onyx Bridge Wealth Group LLC | History | Reduced | 13,011 | 559 | 0.05% | 0.05% | 44 | -669 | -4.89% | Q3 2026 | Oct 16, 2026 |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | History | New | 12,254 | 526 | 0.03% | — | 45 | +12,254 | New | Q3 2026 | Nov 05, 2026 |
| Vantage Point Financial LLC | History | No change | 11,911 | 501 | 0.15% | 0.15% | 46 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Chicago Partners Investment Group LLC | History | No change | 11,272 | 484 | 0.01% | 0.01% | 47 | 0 | 0.0% | Q3 2026 | Oct 26, 2026 |
| CITADEL ADVISORS LLC | History | No change | 11,238 | 472 | 0.0% | 0.0% | 48 | 0 | 0.0% | Q2 2026 | Sep 02, 2026 |
| Farther Finance Advisors, LLC | History | No change | 10,865 | 466 | 0.0% | 0.0% | 49 | 0 | 0.0% | Q3 2026 | Oct 08, 2026 |
| Lakeridge Wealth Management LLC | History | No change | 10,726 | 451 | 0.17% | 0.17% | 50 | 0 | 0.0% | Q2 2026 | Jul 14, 2026 |
| WealthShield Partners, LLC | History | No change | 10,682 | 449 | 0.07% | 0.07% | 51 | 0 | 0.0% | Q2 2026 | Aug 12, 2026 |
| Accurate Wealth Management, LLC | History | Added to | 9,705 | 421 | 0.04% | 0.03% | 52 | +1,692 | 21.12% | Q3 2026 | Oct 20, 2026 |
| Integrity Advisory Solutions, LLC | History | Reduced | 9,510 | 408 | 0.04% | 0.04% | 53 | -428 | -4.31% | Q3 2026 | Oct 29, 2026 |
| Creative Planning | History | Added to | 9,388 | 403 | 0.0% | 0.0% | 54 | +235 | 2.57% | Q3 2026 | Nov 02, 2026 |
| Cresset Asset Management, LLC | History | No change | 9,286 | 390 | 0.0% | 0.0% | 55 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Advance Capital Management, Inc. | History | No change | 9,184 | 386 | 0.01% | 0.01% | 56 | 0 | 0.0% | Q2 2026 | Aug 12, 2026 |
| SageView Advisory Group, LLC | History | No change | 9,078 | 382 | 0.01% | 0.01% | 57 | 0 | 0.0% | Q2 2026 | Aug 10, 2026 |
| O'Connor Financial Group LLC | History | New | 8,723 | 374 | 0.13% | — | 58 | +8,723 | New | Q3 2026 | Oct 26, 2026 |
| FIRST COMMONWEALTH FINANCIAL CORP /PA/ | History | No change | 8,726 | 367 | 0.05% | 0.05% | 59 | 0 | 0.0% | Q2 2026 | Aug 12, 2026 |
| Diligent Investors, LLC | History | No change | 8,500 | 365 | 0.08% | 0.08% | 60 | 0 | 0.0% | Q3 2026 | Oct 21, 2026 |
| Advisory Services Network, LLC | History | No change | 8,520 | 358 | 0.0% | 0.0% | 61 | 0 | 0.0% | Q2 2026 | Aug 12, 2026 |
| Sterling Financial Planning, Inc. | History | No change | 7,809 | 335 | 0.09% | 0.09% | 62 | 0 | 0.0% | Q3 2026 | Oct 27, 2026 |
| EVOLUTION WEALTH MANAGEMENT INC. | History | No change | 7,192 | 309 | 0.18% | 0.18% | 63 | 0 | 0.0% | Q3 2026 | Oct 28, 2026 |
| Bluesphere Advisors LLC | History | No change | 7,108 | 305 | 0.09% | 0.09% | 64 | 0 | 0.0% | Q3 2026 | Oct 19, 2026 |
| Simplicity Wealth,LLC | History | Reduced | 6,911 | 296 | 0.01% | 0.01% | 65 | -3,418 | -33.09% | Q3 2026 | Oct 23, 2026 |
| 4J Wealth Management LLC | History | No change | 6,850 | 294 | 0.14% | 0.14% | 66 | 0 | 0.0% | Q3 2026 | Oct 30, 2026 |
| TOUNJIAN ADVISORY PARTNERS, LLC | History | No change | 6,672 | 286 | 0.12% | 0.12% | 67 | 0 | 0.0% | Q3 2026 | Nov 04, 2026 |
| Kingsview Wealth Management, LLC | History | No change | 6,399 | 269 | 0.0% | 0.0% | 68 | 0 | 0.0% | Q2 2026 | Aug 18, 2026 |
| Advus Financial Partners, LLC | History | No change | 5,940 | 255 | 0.07% | 0.07% | 69 | 0 | 0.0% | Q3 2026 | Oct 20, 2026 |
| AXXCESS WEALTH MANAGEMENT, LLC | History | New | 5,889 | 253 | 0.01% | — | 70 | +5,889 | New | Q3 2026 | Oct 21, 2026 |
| Gallagher Fiduciary Advisors, LLC | History | No change | 6,009 | 252 | 0.01% | 0.01% | 71 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| Beacon Pointe Advisors, LLC | History | No change | 6,011 | 252 | 0.0% | 0.0% | 72 | 0 | 0.0% | Q2 2026 | Aug 18, 2026 |
| Wood Tarver Financial Group, LLC | History | No change | 5,607 | 235 | 0.06% | 0.06% | 73 | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| Octavia Wealth Advisors, LLC | History | No change | 5,473 | 230 | 0.02% | 0.02% | 74 | 0 | 0.0% | Q2 2026 | Jul 14, 2026 |
| WEALTH ALLIANCE, LLC | History | No change | 5,158 | 217 | 0.02% | 0.02% | 75 | 0 | 0.0% | Q2 2026 | Aug 11, 2026 |
| Interchange Capital Partners, LLC | History | No change | 5,000 | 214 | 0.04% | 0.04% | 76 | 0 | 0.0% | Q3 2026 | Oct 27, 2026 |
| MGO ONE SEVEN LLC | History | No change | 4,945 | 212 | 0.0% | 0.0% | 77 | 0 | 0.0% | Q3 2026 | Oct 28, 2026 |
| Chris Bulman Inc | History | New | 4,915 | 211 | 0.07% | — | 78 | +4,915 | New | Q3 2026 | Oct 20, 2026 |
| RFG Advisory, LLC | History | No change | 4,835 | 207 | 0.0% | 0.0% | 79 | 0 | 0.0% | Q3 2026 | Nov 03, 2026 |
| FOUNDERS FINANCIAL SECURITIES LLC | History | Reduced | 4,765 | 204 | 0.01% | 0.01% | 80 | -75 | -1.55% | Q3 2026 | Oct 28, 2026 |
| AE Wealth Management LLC | History | No change | 2,984 | 125 | 0.0% | 0.0% | 81 | 0 | 0.0% | Q2 2026 | Aug 03, 2026 |
| Grove Bank & Trust | History | New | 2,826 | 121 | 0.01% | — | 82 | +2,826 | New | Q3 2026 | Oct 08, 2026 |
| DHJJ Financial Advisors, Ltd. | History | Added to | 1,979 | 85 | 0.02% | 0.01% | 83 | +1,164 | 142.82% | Q3 2026 | Oct 23, 2026 |
| Aptus Capital Advisors, LLC | History | No change | 1,800 | 75 | 0.0% | 0.0% | 84 | 0 | 0.0% | Q2 2026 | Aug 12, 2026 |
| UBS Group AG | History | No change | 1,473 | 61 | 0.0% | 0.0% | 85 | 0 | 0.0% | Q2 2026 | Aug 13, 2026 |
| Talon Private Wealth, LLC | History | No change | 1,288 | 54 | 0.01% | 0.01% | 86 | 0 | 0.0% | Q2 2026 | Sep 11, 2026 |
| ROYAL BANK OF CANADA | History | No change | 1,000 | 42 | 0.0% | 0.0% | 87 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| WELLS FARGO & COMPANY/MN | History | No change | 942 | 39 | 0.0% | 0.0% | 88 | 0 | 0.0% | Q2 2026 | Aug 14, 2026 |
| James T. Borello RIA | History | No change | 812 | 34 | 0.01% | 0.01% | 89 | 0 | 0.0% | Q3 2026 | Oct 16, 2026 |
| Keating Financial Advisory Services, Inc. | History | No change | 752 | 31 | 0.0% | 0.0% | 90 | 0 | 0.0% | Q2 2026 | Aug 11, 2026 |
| Orion Capital Management LLC | History | No change | 455 | 19 | 0.01% | 0.01% | 91 | 0 | 0.0% | Q2 2026 | Aug 17, 2026 |
| CoreCap Advisors, LLC | History | Added to | 253 | 10 | 0.0% | 0.0% | 92 | +7 | 2.85% | Q3 2026 | Oct 08, 2026 |
| Triumph Capital Management | History | No change | 30 | 1 | 0.0% | 0.0% | 93 | 0 | 0.0% | Q3 2026 | Oct 14, 2026 |
| ALTERNA WEALTH MANAGEMENT, INC | History | Closed out | 0 | 0 | — | 0.17% | — | -7,021 | -100.0% | Q3 2026 | Oct 27, 2026 |
| PFG Advisors | History | Closed out | 0 | 0 | — | 0.01% | — | -6,030 | -100.0% | Q3 2026 | Oct 15, 2026 |
| Buska Wealth Management, LLC | History | Closed out | 0 | 0 | — | 0.08% | — | -5,424 | -100.0% | Q3 2026 | Oct 07, 2026 |
| AdvisorNet Financial, Inc | History | Closed out | 0 | 0 | — | 0.0% | — | -1,100 | -100.0% | Q3 2026 | Oct 15, 2026 |
| ASSETMARK, INC | History | No change | 16 | 0 | — | — | — | 0 | 0.0% | Q3 2026 | Oct 21, 2026 |